Attachment Theory on Socio-Emtionals Development of Children

Attachment Theory: One of the most studied topics in today’s psychology is the attachment theory whose common references are from attachment models by Bowlby and Ainsworth. Since its introduction, the concept has developed to become one of the most significant theoretical schemes for understanding the socio-emotional development of children at an early stage. In addition, the theory is also developing into one of the most prominent models that guide parent-child relationships. Some of the key areas in these relationships that are guided by attachment theory include child welfare, parenting programs, daycare, head start programs, schools, and hospitals. Furthermore, attachment theory plays a crucial role as a concept that informs social†¦show more content†¦Together with her colleagues, she laid the foundation that expanded the concept of attachment into an experience that is open to empirical evaluation. Ainsworth’s started her work by strategically observi ng maternal reaction and sensitivity to the needs of infants in order to further examine and understand the intimate bonding exchange between mother and infant. Therefore, attachment theory explains the behavior of infants towards their attachment figures during separation and reunion periods. Analysis of Attachment Theory: Based on this theory, attachment relationships are emotional bonds between individuals that serve a biological function, particularly for infants and young children (Hardy Bellamy, 2013). These relationships protect infants and young children during a period when they are too small to protect themselves by keeping them in proximity to their caregivers. Since infants and young children develop an emotional bond to attachment figures who constantly offer care and comfort, they experience less stress levels and a high sense of calm and safety. The basis of attachment theory is the need for infants to feel safe and secure because of their inability to care for and protect themselves. The attachment theory suggests that infants and young children are extremely dependent on their caregivers because their nervous system is still immature and their inability to calm and soothe themselves. Therefore, primary caregivers or

The Effects Of Climate Change On China - 1881 Words

Climate change is one of the most important issue humanity is currently facing and is negatively affecting our planet as a whole; unless change occurs, our world will face a wide range of negative consequences in the future. Specifically, life in China is being drastically affected by climate change. China, a major climate change contributor, is being impacted negatively by the effects of climate change throughout their country. Along with environmental problems, climate change is creating social, economic and political changes in China. Climate change is impacting the Chinese society by increasing natural disasters and creating food and water shortages. China’s economy is being impacted from rising sea levels and the reducing amount of†¦show more content†¦In fact, the ten warmest years in the 134-year record all have occurred since 2000 (â€Å"NASA Climate Change†). A healthy earth is a necessity for all aspects of life to occur. Climate change is a threat to the world’s entire population as it affects the air we breathe, the food we grow and eat, the water we drink, weather conditions, wildlife, human health and infrastructure across the globe. Humans, animals and plants all depend on on a clean environment, which allows a, healthy, safe, natural and happy life. United States Senator, John Kerry, states: â€Å"Climate change is real. The science is compelling. And the longer we wait, the harder the problem will be to solve† (Wilmoth). Society must gain a deeper understanding of what the problem is and why it is occurring in order to discover the truth and create solutions for a healthier environment for generations to come. China, home to more than 1.35 billion inhabitants, is the most populated country and largest developing nation in the world. China’s economy is thriving and continues to grow at a rapid pace, but that economic development comes with high costs as China is now biggest polluter in the entire world (â€Å"China Biodiversity Threat†). Additionally, China’s rapid industrial growth has increased greenhouse emissions, increased the need of foreign resources and produced environmental destruction. China has doubled the amount of coal-fired power stations being built from one a week to

Marketing communication Free Essays

The brand that is going to be presented to the public is Armani. The marketing tool to be applied is such PR instrument as special event. Special event as a part of PR strategy is usually employed to enhance brand awareness, as well as to strengthen brand loyalty. We will write a custom essay sample on Marketing communication or any similar topic only for you Order Now Special event is also the best tool to draw attention of mass media and in a very gentle not pushing manner make media mention the event in their news blogs, cover stories or journal articles. The actual event is the presentation of new Armani perfume for women. Considering the fact, that the chosen brand is a luxury one, the event organized should maintain the spirit of luxury, comfort, exquisite taste and sophistication. The name of presentation is â€Å"Armani – you and only!† Since the target audience is women from the upper rank of society, the name should emphasize not just the femininity of each particular woman, but also her status, her so-called â€Å"chosenness†, i.e. the fact that she belongs to the circle of â€Å"chosen† best people. The name is important in PR and marketing communication, as it must reflect the main idea of the event; it should be simple but sound. The objectives of the event are: To create a news precedent; To draw media awareness and interest; To enhance brand awareness; To strengthen customer loyalty. The goals of the event are: To tell about new product entering the market under â€Å"Armani brand† – to show its advantages to target audience; To ensure initial try of the product; To get immediate feedback from target customers; To initiate mentioning the brand in media sources. Target audience of the event: celebrities – mostly women; journalists; market experts; company representatives. Planning process. First of all, it is important to find appropriate premises where the event would be held and appropriately equip and design it. The design must be consistent with the general strategy and creed of the presentation, thus it should emphasize the luxury and style of the brand. The location of the premises must be convenient and easy to find. Otherwise, the guest will not simply be able to present there. Moreover, it is also important to understand that all business and celebrity people are very bust. So, they will not spent their time trying to get to some unknown place. Secondly, it is important to make a list of invited guests. Special attention should be given to media representatives. It is crucial to choose TARGET media, which can be possibly interested in covering the event. Thus, for â€Å"Armani perfume† target media are: lifestyle magazines, journals for women, entertainment TV channels, lifestyle TV channels. It is necessary to take care of invitations and ensure that all the invitations are given to guests. Invitations themselves can present a marketing tool if design appropriately. Thus, it is recommended to use the services of first class design-agencies and polygraphists. No mail or e-mail is admissible to distribute invitations. It is preferable that invitations are handled by specially hired people. It will not only ensure that all our guests get their invitations, but also will emphasize the special status of the event. The third important point is providing for the proper announcement of the event. Both media and marketing support apply. First of all, it is important to launch a small preliminary PR campaign of informational character in order to stipulate the interest for future event. In order to provoke media interest, it is necessary to start acting about two months prior to the event implementing information campaign. This campaign should include: the rumors about future fragrance; short articles in press; commentaries of company’s management that somehow slightly touch the theme of the new perfume; Marketing campaign should be the logical continuation of the PR campaign started. Marketing campaign should be based primarily on advertising. It is preferable to use the following types of advertising: advertising in press – the target media sources that were mentioned above (entertainment; lifestyles; for women); billboards and citilights; Outdoor advertising is not recommended, since we deal with a luxury product, we need to choose adequate advertising carriers. However, it is very important to keep in mind, that it is very easy to cross the line and give too much information during this preliminary campaign. It would be a mistake, since all the essential and important the target audience must get visiting the event. Moreover, using heavy advertising it is possibly to provoke substantial interest of customers so that the latter would inquire about the product (having a desire to purchase it) at the point-of-sales and would be disappointed not be able to buy perfume. Thus, it is crucial to mention at the advertisement something like â€Å"Soon to come† or â€Å"In future in your stores†, just letting target customers know that it is not possible to buy the product right now. Announcing the event Three days prior to the event, it is necessary to write and sent to all target media press-release announcing the event. Press-release is a short description of the upcoming event. The obligatory requisites of press-release are: date of the event, place and time of the event, short description, key participants, the date when the release is written and sent, the contact details for journalists’ accreditation. Press-release not just tells about the upcoming event, but it is also used often by the journalists to prepare their materials afterwards. Moreover, press-releases can be posted in some media and informational agencies, what will ensure additional mentioning of the company or brand in media. Press-release should not be too big. It should short but clear. Press-releases are printed on the company’s brand style paper containing logo of the brand. The actual event At the date of the event it is necessary to make journalists’ accreditation writing: the name, contacts, media represented of the journalists present at the event. Provided with such a list, it is easier to track whether the info about the event was published or not. Another important thing to prepare is special press kit to handle to journalists during the event. The typical press-kit should contain: brief info about the company and the brand presented; agenda of the event; short description of the event (based on press-release); detailed description of the product. Press-kits help journalists to prepare their materials for coverage and increase the chances of the event or the brand to be covered in media. Moreover, press-kits can be also a marketing tool. Special leaflets and small booklets with info about the company and the brand should be in easy distribution, so that all visitors can take out such materials. This will ensure additional soundness of the company and brand. Evaluation The final stage of event organization and media support is preparing and sending-out post-release and monitoring media coverage afterwards. The post-release states in the past tense that the event took place and contains the short description of the event. Post-release are sent to all target media as well. The monitoring phase is quite important, since it enables us to evaluate how effective the organization of the event was. The media monitoring shows: how many articles, comments or other materials appeared in media after the event; what emotional character those materials have –positive, negative, neutral; what type media covered the event – magazines, TV, newspapers etc. In general, the effectiveness of the marketing communication of the special event can be based on: the number of visitors; the comments and materials in press; the width of media coverage; the volume of sales short time after the event. In such a way, special event organization should necessarily be supported by appropriate marketing communication that must contain both PR and advertising support. The essential instruments are press- and post-releases, press-kits and other marketing tools (info leaflets), advertising in press, billboards and citilights. An important post event procedure is media monitoring. References 1.   Applbaum K. (2004) â€Å"The Marketing Era† Routledge, New York 2. Brown S. (2000) â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London 3.Cateora P. (1990)†International Marketing†, 7th ed. Irwin, Homewood, IL 4.Drucker P. (1977) â€Å"People and Performance† Harper College Press, NY 5.Eastman S. (2000) â€Å"Research in Media Promotion† Lawrence Erlbaum Associates, Mahwah, NJ 6. Goleman D.(1997). â€Å"Emotional Intelligence: Why It Can Matter More than IQ† Reprint edition, Bantam, NY    How to cite Marketing communication, Essay examples

Shut Down free essay sample

I return from school to dusky windows. Silence sits in the vacant air it’s not the usual fans humming their monotonous hymns in praise of another day in the family business. I walk through the gloomy restaurant to the stairwell leading up to our four-room suite. As I approach echoes down the double flight of splintered stairs break the news before I get the chance to ascend. â€Å"We’re going to have to shut down,† said my mother’s hushed whisper down the reflecting wooden walls. By her apprehensive tone, I could tell this was terminal. The news hit like a unexpected rainstorm, so piercing, I couldn’t see a way through. All the times worrying about the next payment more than grades were for nothing. All the struggles were sent away like well-thought letters to a wretched cause. All the hours of work put in just to watch it disappear into the city’s abyss of shutdown businesses. We will write a custom essay sample on Shut Down or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I can’t believe it, was the only thought racing through my mind. But yet, I could believe it. In fact, it was expected from the on off nature of the restaurant. And like any overused lightswitch, eventually the illumination fades, leaving everyone in the shadows of what’s left behind. My guilt ridden thoughts pecked at the edges of my brain, begging to be noticed. I’m not content being stuck, but I can’t abandon my familycan I? Even if they didn’t need me in the kitchen anymore, they still needed my emotional support. Plus, it’s only the start of a new school year. It’s too late to withdraw. But leaving was something I had to do for myself. I couldn’t let my culpable thoughts hold me back from my perceivable accomplishments. This event instituted the most strenuous decision I’ve had to make: Do I pick my family, or myself? Despite the onerous goodbyes, I made it out a year later. I made that phone call to my grandparents to insure my well-being. Leaving behind my parents and three siblings wasn’t an easy decision, but it was the appropriate one to make. I wouldn’t be progressing today if I hadn’t made my own exit. I will admit that I’m sad about that day todayI will be sad about it tomorrowand I will be sad about it the next day. But, I won’t ever regret the choice I made. One day, I’ll rescue my family, but until then, they’ll understand I can’t risk my future for a dead-end fate.

Effect of Temperature on Enzyme Activity Essay Example

Effect of Temperature on Enzyme Activity Paper The objective of this experiment was to determine the effect of temperature on the rate that enzymes work. The purpose was to determine whether increasing the temp made the enzymes more active, and if so, at what temperature does the activity start to decline. The experiment consisted of thirty test tubes, with 5 test tubes at each temperature. The temperatures used were 10, 20, 30, 40, 50, and 60 degrees Celsius. For each temperature there were four test tubes with a sucrose substrate, a buffer, and an enzyme, and one test tube with just sucrose substrate, a buffer, and distilled water. After the liquids were mixed and left for exactly twenty minutes, DNS was added to each test tube and then each tube was boiled for 10 minutes, and finally the test tubes were removed from any heat and distilled water was added. Finally the blank test was placed in the photo spectrometer, and the results were compared the other four test tubes to determine the absorption rate for each temp. Compared with the best fit line for the given data, the average absorption was plotted and then calculated to determine the micro-moles of sucrose at each temp, and from there the rate of micro-moles of sucrose per minute. We will write a custom essay sample on Effect of Temperature on Enzyme Activity specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Effect of Temperature on Enzyme Activity specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Effect of Temperature on Enzyme Activity specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The results were that at 10, 20, 30, 40, 50, and 60 degrees Celsius the average absorbance was .2895, .6880, .9100, 1.515, 1.670, and 1.345 respectively. This shows that from 10 to 50 degrees Celsius the enzyme activity increased, however at some point above 50 degrees Celsius the enzyme activity decreased. This implies that enzymes are more active around 40 and 50 degrees Celsius and less active either below or above those temperatures. The data provides grounds for a conclusion that enzymes are more active around 40 and 50 degrees Celsius, and less active on either end, with the activity declining sharply toward either extreme. Introduction The purpose of the experiment was to determine the effect of temperature on enzyme activity, specifically Invertase. Invertase is an enzyme that catalyses the cleavage of Sucrose into Fructose and Glucose. Enzymes are catalytic proteins that are used to speed up reactions. Enzymes speed up reactions by lowering the activation energy needed to complete a reaction in four ways: by bringing the substrates close together, orientating the substrates correctly, promoting acid-base reactions, and excluding water from the reactive environment. In order for a chemical reaction to occur, the necessary components of the reaction must first interact with each other. In most cases, this interaction is orientation specific: one collision between 2 molecules will allow the reaction to proceed while another collision of different molecules will not. The active site of an enzyme not only provides a specific environment for substrates to interact, but correctly orients the substrates involved, allowing the reaction to proceed. Acid-base reactions are a major component of many chemical reactions. Enzymes promote acid-base reactions by bringing proton-accepting and proton-donating R groups of amino acids in close proximity to substrates. Another way enzymes lower the activation energy is by shutting out H20. Enzymes bind substrates so tightly in their active site that some or all of the water molecules in solution are shut out. The absence of water molecules greatly lowers the activation energy for reactions that require a non-polar environment or reactions that occur between hydrophobic substrates. While enzymes do lower the activation energy of reactions, the rate at which they do this depends on many factors. Temperature is one of the factors that determines at what rate enzymes will catalyze reactions. All enzymes have a temperature range at which they catalyze the most reactions. Also at either end of the temperature spectrum, enzymes will cease to work. Enzymes are held together by a combination of Hydrogen Bonds, Hydrophobic interactions, and Vander wall interactions. These weak, non-covalent interactions can only hold enzymes together under very specific environmental conditions (temperature, PH, salt concentration). As any or all of these conditions become too harsh, the non-covalent bonds which hold the enzyme together are no longer able to do so. At the coldest temperatures, enzymes will not work because the particles in a specific solution would not move, and therefore the enzymes will not come in contact with any substrates with which to react. At the hottest temperatures the weak non-covalent bonds are not strong enough to hold the high energy components of the enzyme together. This experiment, while important is in no way groundbreaking. The data collected will not surprise anybody, but it will help to reinforce the conclusion that temperature effects enzyme activity in the way that at extremes of temperature enzymes will not work, and somewhere in between the lack of activity will be the ideal temp for each specific enzyme. Also this experiment will help the class learn firsthand how temperature, and all the other factors that effect enzyme activity, actually do. Each section of the experiment had a specific purpose, to aid in the formulation of a conclusion. The goal was to test the effect of temperature on enzyme activity. To test this, 5 test tubes were heated at temperatures at 10 degree intervals between 10 and 60 degrees Celsius, four with all the solutions present, and one constant with everything except the enzyme. The purpose of the control was to determine the color change (absorption rate) of the sucrose solution compared to a test tube without any enzyme. In case there was a change in color even without the enzyme, the control would determine how much change was due to enzyme activity, and how much was unrelated. After the heating at each specific temp for 20 minutes, DNS was added. The purpose of DNS was to stop the reaction and provide data for how much enzyme activity took place. The DNS reacted with the glucose, and the solution with DNS would change color depending on how much sucrose was separated into glucose and fructose. The more enzyme activity the darker the color, and the darker the color the more light would be absorbed by the test tube while in the spectrophotometer. Without the DNS one would not be able to tell with such accuracy just how active the enzyme Invertase was. The test tubes were placed in boiling water when the DNS was added to speed up the particles and to make sure everything that could react, did. Methods and Materials Initially, fairly large beakers containing tap water were heated to temperatures between 10 and 60 degrees Celsius at 10 degree intervals. When the water in these beakers reached the desired temperature, using whatever method necessary, the water was manipulated to stay at the temperature for as long as necessary, at least 30 minutes. After the desired temp was reached, 5 test tubes for each temperature were prepared, and each test set of test tubes was numbered 1-4, and B. All 5 test tubes were initially filled with .5ML of the sucrose substrate, and .5ML of the buffer. After that four of the test tubes had .5ML Invertase added, while the other had .5ML of distilled water added. Once all the necessary solutions had been added, the set of 5 test tubes, (one control and four with enzyme) for each temperature level were added to the temperature specific bath. The test tubes were placed in the bath in such a way that the test tubes would rest inside the beaker, with the heated or cooled water effecting the temperature inside the beaker. However there would be no contact between the heated water and the solutions inside the test tube. For the next 20 minutes each set of 5 test tubes was kept inside each temperature specific beaker, with the necessary adjustments being made to assure steadiness of temperature. When 20 minutes was up, each set of 5 test tubes was removed, and separated to avoid confusion of data. After the beakers were taken out, 1ML of DNS was added to each test tube in each temperature, then the tubes were covered with aluminum foil, and finally all the test tubes were placed in a beaker with boiling water for 10 minutes. After 10 minutes all the test tubes were removed from the boiling water bath. Next .5ML of distilled water was added to each beaker, then aluminum foil was placed over the top, and finally each test tube was cooled under cold water. After all the test tubes were cooled, each set of 5 was separated and prepared for the spectrophotometer. For each temperature level the following description is the same. The OD was set to 540 nm, and then the temperature blank was used to then set the transmission percentage. Then the four test tubes that contained the enzyme were placed in the Spectrophotometer and their values were compared with the blank test tube. The transmission for each of the four variable tubes was averaged to obtain an average for each temperature value. Finally a graph was made using the given data. The data obtained in the experiment was then compared with the best fit line of the graph of the given data, and the rate of enzyme activity for each temperature was calculated. Using the calculated data, a new graph was made with temperature and rate and the X and Y axis, to show visually the effect of temperature of enzyme activity. Used in this experiment were 6 large beakers, for the heating and cooling of the temperature baths. Also used were a few small beakers to hold the sucrose solution, the buffer, and the Invertase. To hold the 4 variable solutions and the one control for each temp value, 30 regular test tubes were used. To heat the large beakers two electrically powered burners were employed. To write on the test tubes the groups used wax pencils, and finally to accurately measure amounts of each solution syringes were used.

Geography of the Ganges River

Geography of the Ganges River The Ganges River, also called Ganga, is a river located in northern India that flows toward the border with Bangladesh (map). It is the longest river in India and flows for around 1,569 miles (2,525 km) from the Himalayan Mountains to the Bay of Bengal. The river has the second greatest water discharge in the world, and its basin is the most heavily populated in the world with over 400 million people living in the basin. The Ganges River is extremely important to the people of India as most of the people living on its banks use it for daily needs such as bathing and fishing. It is also significant to Hindus as they consider it their most sacred river. The Course of the Ganges River The headwaters of the Ganges River begin high in the Himalayan Mountains where the Bhagirathi River flows out of the Gangotri Glacier in Indias Uttarakhand state. The glacier sits at an elevation of 12,769 feet (3,892 m). The Ganges River proper begins farther downstream where the Bhagirathi and Alaknanda rivers join. As the Ganges flows out of the Himalayas, it creates a narrow, rugged canyon. The Ganges River emerges from the Himalayas at the town of Rishikesh where it begins to flow onto the Indo-Gangetic Plain. This area, also called the North Indian River Plain, is a very large, relatively flat, fertile plain that makes up most of the northern and eastern parts of India as well as parts of Pakistan, Nepal, and Bangladesh. In addition to entering the Indo-Gangetic Plain in this area, part of the Ganges River is also diverted toward the Ganges Canal for irrigation in the Uttar Pradesh state. As the Ganges River then flows farther downstream, it changes its direction several times and is joined by many other tributary rivers such as the Ramganga, Tamsa, and Gandaki rivers to name a few. There are also several cities and towns that the Ganges River passes through on its way downstream. Some of these include Chunar, Kolkata, Mirzapur, and Varanasi. Many Hindus visit the Ganges River in Varanasi as that city is considered the holiest of cities. As such, the citys culture is also closely tied into the river as it is the most sacred river in Hinduism. Once the Ganges River flows out of India and into Bangladesh, its main branch is known as the Padma River. The Padma River is joined downstream by large rivers like the Jamuna and Meghna rivers. After joining the Meghna, it takes on that name before flowing into the Bay of Bengal. Before entering the Bay of Bengal however, the river creates the worlds largest delta, Ganges Delta. This region is a highly fertile sediment-laden area that covers 23,000 square miles (59,000 sq km). It should be noted that the course of the Ganges River described in the above paragraphs is a general description of the rivers route from its source where the Bhagirathi and Alaknanda rivers join to its outlet at the Bay of Bengal. The Ganges has very complicated hydrology, and there are several different descriptions of its overall length and the size of its drainage basin based on what tributary rivers are included. The most widely accepted length of the Ganges River is 1,569 miles (2,525 km), and its drainage basin is estimated to be about 416,990 square miles (1,080,000 sq km). The Population of the Ganges River The Ganges River basin has been inhabited by humans since ancient times. The first people in the region were of the Harappan civilization. They moved into the Ganges River basin from the Indus River basin around the 2nd millennium B.C.E. Later the Gangetic Plain became the center of the Maurya Empire and then the Mughal Empire. The first European to discuss the Ganges River was Megasthenes in his work Indica. In modern times the Ganges River has become a source of life for the nearly 400 million people living in its basin. They rely on the river for their daily needs such as drinking water supplies and food and for irrigation and manufacturing. Today the Ganges River basin is the most populated river basin in the world. It has a population density of about 1,000 people per square mile (390 per sq km). The Significance of the Ganges River Aside from providing drinking water and irrigating fields, the Ganges River is extremely important to Indias Hindu population for religious reasons as well. The Ganges River is considered their most sacred river, and it is worshiped as the goddess Ganga Ma or Mother Ganges.   According to the Myth of the Ganges, the goddess Ganga descended from heaven to dwell in the waters of the Ganges River to protect, purify and bring to heaven those who touch it. Devout Hindus visit the river daily to offer flowers and food to Ganga. They also drink the water and bathe in the river to cleanse and purify their sins. Also, Hindus believe that upon death the waters of the Ganges River are needed to reach the World of the Ancestors, Pitriloka. As a result, Hindus bring their dead to the river for cremation along its banks and afterward their ashes are spread in the river. In some cases, corpses are also thrown into the river. The city of Varanasi is the holiest of cities along the Ganges River and many Hindus travel there place ashes of their dead in the river. Along with daily baths in the Ganges River and offerings to the goddess Ganga there are large religious festivals that occur in the river throughout the year where millions of people travel to the river to bathe so that they can be purified of their sins. Pollution of the Ganges River Despite the religious significance and daily importance of the Ganges River for the people of India, it is one of the most polluted rivers in the world. Pollution of the Ganges is caused by both human and industrial waste due to Indias rapid growth as well as religious events. India currently has a population of over one billion people, and 400 million of them live in the Ganges River basin. As a result, much of their waste, including raw sewage is dumped into the river. Also, many people bathe and use the river to clean their laundry. Fecal coliform bacteria levels near Varanasi are at least 3,000 times higher than the what is established by the World Health Organization as safe (Hammer, 2007). Industrial practices in India also have little regulation and as the population grows these industries do as well. There are many tanneries, chemical plants, textile mills, distilleries and slaughterhouses along the river and many of them dump their untreated and often toxic waste into the river. The water of the Ganges has been tested to contain high levels of things like chromium sulfate, arsenic, cadmium, mercury and sulfuric acid (Hammer, 2007). In addition to human and industrial waste, some religious activities also increase the pollution of the Ganges. For example, Hindus believe that they must take offerings of food and other items to Ganga and as a result, these items are thrown into the river on a regular basis and more so during religious events. Human remains are also often placed into the river. In the late 1980s Indias prime minister, Rajiv Gandhi began the Ganga Action Plan (GAP) to clean up the Ganges River. The plan shut down many highly polluting industrial plants along the river, and allotted funding for the construction of wastewater treatment facilities but its efforts have fallen short as the plants are not large enough to handle the waste coming from such a large population (Hammer, 2007). Many of the polluting industrial plants are also continuing to dump their hazardous waste into the river. Despite this pollution, however, the Ganges River remains important to the Indian people as well as different species of plants and animals such as the Ganges River dolphin, a very rare species of freshwater dolphin that is native only to that area. To learn more about the Ganges River, read A Prayer for the Ganges from Smithsonian.com.

Financial Management assignment 1 Essay Example | Topics and Well Written Essays - 1500 words

Financial Management assignment 1 - Essay Example Long-term lenders will also be interested on the long-term profitability of the organization. Stockholders will be interested on shareholder ratios like return on equity, earnings per share, and dividend yield. These ratios became the sole measure of the profitability of the stock. Stockholders also look at the company's leverage through its debt to assets and debt to equity ratios. Companies which are highly dependent on debt faces higher risks. Question 5. a. Monthly Schedule of Cash Receipts Cash Receipts for April From Sales (10%) $7,500 Collection March (60%) $42,000 February (30%) $18,000 Total $67,500 Cash Receipts for May From Sales (10%) $9,500 Collection April (60%) $45,000 March (30%) $21,000 Total $75,500 Cash Receipts for June From Sales (10%) $11,000 Collection May (60%) $57,000 April (30%) $22,500 Total $90,500 b. Accounts Receivables at end of June May (30%) $28,500 June (60%) $66,000 Total $94,500 Question 6. A Company (LIFO) Value of Cost of Goods Sold 100 units @ $12 each $1,200 200 units @ $11.50 each $2,300 100 units at $10.50 each $1,050 Total $4,550 Value of Ending Inventory 100 units @ $10 each $1000 100 units @ $10.50 each $1050 Total $2050 Z Company (FIFO) Value of Cost of Goods Sold 100 units @ $10 each $1000 200 units @ $10.50 each $2100 100 units @ $11.50 each $1150 Total $4250 Value of Ending Inventory 100 units @ $11.50 each $1150 100 units @ $12 each $1200 Total $2350 Question 7. Tall Tree Percentage of Sales Table $300,000 Sales Assets Liabilities Cash 5% Accounts Payable (90) 30% Accounts Receivable 30% Notes Payable (30) 10% Inventory 20% Accrued Expenses (7.5) 2.5% Currents Assets 55% Current Liabilities 42.5% Equipments 25% Common Stock (127.5) 42.5% Total

Review 5_2 Essay Example | Topics and Well Written Essays - 1500 words

Review 5_2 - Essay Example Semi-automated handling systems involves the utilization of typical equipment such as automated guided vehicles, computerizes sortation, robotics, and live tracks. Semi-automated systems are often used to supplement the mechanized handling systems. The general working principle of the system is that it contains a mechanical system, whose operations are automated by either programming or applying other formats (Codourey, Zesch, Buchi & Siegwart, 1995). Automated handling systems are integrated system involving such activities as handling, and controlling of materials by use of fully computerized equipment, in which, their entire operation is fully dependent on the computer instructions directed to them. The system includes digital conveyors; Automated guided vehicle and automated storage and retrieval systems. In these systems, computers direct automatic loaders to pick and place items where they are required. Automatic guided vehicles are driverless vehicles, in which their control unit is connected to a computer interface to manage their function. Automated material handling systems improve efficiency of transportation, storage and retrieval of materials (Viswanadham & Narahari, 1992). Information directed systems combines the control typical of automated handling with the flexibility of mechanized systems. Informational directed systems use mechanized processing controlled by information technology. The most common examples of information directed systems are the RF controlled equipment and the light detected operations. Consumer packaging is a package that is customarily produced or distributed for sale through retail sales agencies for consumption or use by individuals for the purposes of personal care. Industrial packaging is particularly a package intended solely for industrial or institutional use or wholesale distribution (Chandra & Kamrani, 2003). Consumer packaging is an essential in the contemporary society.

Nursing contribution to patients recovery after anesthesia Essay

Nursing contribution to patients recovery after anesthesia - Essay Example My reflection will be done mainly by applying specialist knowledge in the assessment, planning, implementation and evaluation in the caring for the perioperative patient in recovery. In light of this, it is intended that at the end of this essay I will have developed an explicit understanding of psychological, social and cultural influences affiliated with patient care in PACU and how to manage them and their various outcomes. My role as a recovery room nurse was to monitor and treat the post-anesthesia effects of a patient in a Post-anesthesia care unit (PACU). Immediately after the surgery, I ensured that I provided constant care to the patient by following a certain time frame. I constantly checked and treated the patient after every few minutes, until the patient regained stability and was ready for transportation to a hospital room. Hatfield & Tronsons’ (2008) suggests that recovery nurses should ‘’treat the patient not to monitor’’ even to the point of discharge especially bearing in mind the type of anaesthesia the patient may have had, and keeping up to date with evidence based practice and changes that occur in practice in relation to how to manage these patients. Recovery room nurses should ensure that they learn during this period. The Post-anesthesia care unit (PACU) This is the recovery room where post-aesthesia management took place. The other names of this room are the post-anesthetic room (PR) or anesthetic room (AR). I used the room to perform several functions such as close observation of the patient’s vital signs in a more specialized way than in a normal hospital ward. I also provided treatment of post-operative illnesses such as post-operative nausea and vomiting and quick detection and response to any complications. The recovery area usually requires specialized conditions such as an emergency call system for the anesthetists and the nurse, temperature monitor devices and various equipments and drugs. The Royal College of Nursing (2005) suggests that nurses should make additional observations indicated by patient’s condition and according to your local hospital policy as this can improve practice and avoid adverse incidence occurring this promoting patient safety. The NMC code of conduct suggest that health care profession als must maintain a Continuous Professional Development Portfolio hence keeping their practice up to date throughout their working like NMC (2008). NICE Guidelines (2007) guidelines on how to change practice also stipulates that health care professionals can overcome barriers in practice by keeping their knowledge and skills update which is return ensures safer practice in patient care. The hospital staffs I worked with were highly skilled and trained in handling patients with post-anesthesia effects. The room was strategically located near the operating room to allow quick transportation after the surgery. Once patients recovered, I transported them to the main ward where they waited for orders for discharge or given further minor attention. Discharge of the patient from the hospital only takes place, if they regain complete recovery and stability (Royal College of Nursing, 2011). In the recovery room, I learnt that cooperation was necessary to ensure that the patients obtained max imum care. I ensured that I prepared adequately and worked with unity with other personnel to enable quick recovery of

The role of Women in the Middle East

The role of Women in the Middle East There are over half a billion women in the Muslim World in Middle East. They are in Much of the world lack support of the fundamental functions of a human life. Their social Status is low and they receive lack respect by the men. Women in the Middle East also are less nourished than men, less healthy, less opportunity but more vulnerable to physical violence and sexual abuse. Women in Middle East are discriminated by men, religion or even law. They are much less likely than men to be literate or to have a professional or technical education. The only function of women in Middle East is producing children. But the situation has some improvement in nowadays. Some of the women in the Middle- East are standing up and try to fright for their rights. But actually, most of the women in the Middle-East, especially those who live in conservative countries, are still accept their status and the role that they play in the society. (Mahnaz Afkhami, 1996) Women need to play a proper role in the s ociety especially in the conservative society or countries. For example like in Saudi Arabia. The proper role means to be a good children, good wife and good women. In the Middle East societies, most of the people are welcome to have a boy rather than girl. There are several reasons make people prefer to have a boy. First of all, most of the middle-East countries still are the agriculture base community. Therefore, have a boy is more prefer than have a girl. It is because sons are valued for the muscle power they can provide in the fields. Also, in Middle- east there is absence of the adequate social security system. (Ramsay.m.Darik Elsa Marston, 1996) So that sons are supposed to take care their aging parents. But girls on the other hand Often seen as an expense that will not bring family benefits, but only will work for their Husbands family. (Ramsay.m.Darik Elsa Marston, 1996) Furthermore, sons can carry On family name and honor but girls cannot. Therefore, in the eyes of middle- east people Boys are more valuable than girls. This makes the status of girls is lower than boy. Due to the above reasons, the status of girl in Middle East is lower than boy. For example, Most of the name in Middle East always has positive meaning. But some of the girls Names have negative meaning, like Dalenda which means destroy. From this example, We can easy discover that the status of women in Middle East is low. (Ramsay.m.Darik Elsa Marston, 1996). Furthermore, in Middle East most of the girls expect to do more works at home than boys. They need to wash the dishes, preparing food and taking charge of younger children. It is very common to see a child to take care a baby. Girls when they are reaching 11 years old. Then she will be require to be a prefect Islam woman. She will teach by her mother to be a shy and quiet girl. To learn the traditional behavior and skills of Islam. They need to dress more conservative and need to obey their father, brother pr even male relatives or der and advice. They are required to be a prefect girl. Base on the Koran says the seeking of knowledge is a duty of every men and every women. Therefore, even is a girl also will have an opportunity to be educated. However, most of the conservative family in Middle East only willing to sent their girls to the Traditional school. To learn the traditional behavior and norms. The conservative families mainly oppose to sent their girls to the modern school because they believe if a girl learns about something besides the Korans then they might try to communicate secretly with someone outsides her house. Also, the modern education is expensive. The money put on a girl would be waste when she went to live with her husbands family. Therefore, only 38 to 44% of girls in Middle East countries would get a chance to study. (Mahnaz Afkhami, 1996) Although, the girls also can have an opportunity to be educated, but there is a two society in middle- east. For example in Saudi- Arabia require sep arate schools for boys and girls. (Mahnaz Afkhami, 1996) The girl in Saudi Arabia needs work harder at school but they would not have a summer vacations or there are less recreational activities for girls. Furthermore, Saudi Arabia girls need to wear uniform, which is long- sleeved blouse, ankle length skirts or even she needs to wear abba ( Full length black cloak) to school. Moreover, the teaching sllysmulls in Saudi also is quite conservative and old- Fashioned. The schools are teaching the girls how to be a good mother. Also only encourage they be a nurse or a teacher in future but no more. Isam is the majority religion in middle- east, according to the Mohammed speaking, Men have a status above women. And men have authority over women because God has made one superior to the other. Due to this tradition religion, therefore, the women status in the Middle East is low. In some extreme traditional Islamic lands such as Saudi Arabia women are expected to remain strictly obedient to men, womens behavior is not Only the key to her family honor, but also is a key to remain the mortality in the middle East society. Therefore, the western thinking is a kind of dangerous to the traditional society. As this may lets a girl to against her family or fathers order. Moreover, the image of women in right behavior is a necessary safeguard to the culture preservation. Therefore, in many Middle East countries, like Saudi Arabia has a special enforcement Unit knows as religious police. These men aggressively watch the public for such Offenses as women driving and unmarried couples appearing together in public. Also in Saudi Abria women are not allowed to works, study or dress as she pleased. Furthermore, she cannot drive or go out alone. Or even women have no freedom to go to other Countries alone. Womens rights are strictly restricted. ( Martha C. Nussbaum, 2000) Protect the girls honor is the great and important responsibility of the father in middle East. This led out two conservative tradition customs in the middle- east world: Female Circumcision and Honor killing. Women and girls in middle- east countries are affected no matter in urban or rural, educated or non- educated. When a girl is about 5-6 years old then she needs to be circumcised. ( Waris Divie Cathleen Miller, 1999) It is because in the mind of people in middle- east it can prevent a girl from becoming wild and can ensure she will remain virgin until marriage and will then remain faithful to her husband. Or even it can make a girl a woman, purifies, more beautiful. The girls in middle East believes it is another tool for the men to control the women in middle-east. However, the circumcision is quite dangerous to the women. It can result in permanent physical and emotional damage also can cause infections or fatal. (Ramsay.m.Darik Elsa Marston, 1996) so it really is a horrible tradition in the Middle East world. Moreover, if a girl has a Misbehavior then her father or brother will have a right to kill her without serious Punishment. It is because they need to protect the name and honor of their family. Traditionally, the honor of the family depends on the behavior of its female members. So that it is very important for the family to protect female sexual purity. Need to protect the women from sexual misbehavior. Base on the Koran God created sexual desire in 10 parts. Then he gave 9 parts to women and 1 part to men. So women must be closely watched. Therefore, in her familys eyes the longer a daughter waits before marrying, the greater chance that she will disgrace herself with some men. So that most of the girls in Middle East is early married. But the traditional marriage watch in Middle East is lack of Romanic moves but just like a Kind of business. The parents choose the husband for their girl only base on one reason Is this marriage is a right match? The marriage usually is like a kind of alliance Between two families. Furthermore, the marriage will bring th e economic and social Advantages to both families. The girl in Middle East usually has to marry a man she has never met. Or even parents suppose their daughter to marry with an older man. Girls act Like an asset of the family. So the family would like to sell their girls at the highest price. So a girl may be expected to marry a man who can bring the economic benefit to her Family. If the girl wants to disobey her fathers choice then the only way for her can do is run away or attempt suicide. This really is a tragedy in the Middle East world. Wife must need to obey her husband as the male has a dominance status in the middle- East world. According to the Koran says If a wife is rebellious, then her husband should Admonish her, punish her to her couch and strike her. Therefore, the religious gives the Men a right to hit their wife. So the domestic violence is quite common in the Middle East. Also, in the Middle East world polygamy is allowed. That mean man can have more than One wife . Islam allows a man to have up to 4 wives. This is very common in some Conservative countries like in Saudi Arabia. But in fact, women can gain more power When they become older. They will handle the right of household finances, discipline children and not hesitate to speak her mind. In Middle East, it is quite easy for a man to divorce his wife anytime. But if divorce the men need to pay all married cash to his wifes family and the women can keep the gold, jewelly, clothing and need to move back into her fathers or brothers household, under the eye of her male relative. In the tradition view, a wifes primary job is to bear and raise children- especially boys. They are not encouraged to go out for working. It is because working and earning living is the mans responsibility. In fact, if a woman need to go out for working. Then it is a sign to show that her husband cannot support her living. This really is a shameful to the male. But even, the woman can go out for working. However, t here is still sex segregation in some countries. In Saudi Arabia, women can only be a teacher, nurse and mother. The government is restricting the woman to manage business, travel aboard to study, eat in restaurant. Also, women only can work in the restaurant, hospital, newspaper and magazine which for women only. Both in the west and middle east societies, veiling is the popular word for the practice by which a woman conceals her hair and body and sometimes her face. A more accurate term is bijah. The reason for the women to wear the bijah is to hide the sight of womans beauty. Furthermore, it turns their thoughts away from pious, proper behavior: an adolescent youth suffers from frustrated sexual desire and a middle aged man thinks of discarding his wife and finding a much younger and beautiful woman. All of these would led the society become instability. So it is a responsibility for women to prevent these things happen. So they need to put on the veil. Moreover, some of the wome n to go out to the society and can move more freely and not bothered by men. Otherwise, an unveiled woman would likely receive cold stares and insults. Therefore, a woman veiled may say that she feels greater freedom and more safety than she did before adopting the bijah. Furthermore, a veiled woman can prove that she is a good Islam woman and other people will respect her and regard her only as a coworker, fellow students and not as a sex object. Another advantage of the veil is allowed woman stop thinking about her looks and to move concentrate on the important things, such as her job, study and family. Lastly, a girl who covers her face can make her parent to believe her she will behave properly and not attract improper attention. This makes it easier for a girl to go out and spend times with her friends without bother. To conclude, in fact in some Middle East countries the women status has some Remarkable improvement. They can be more independence. There is increasing numbers of women have no men to support them. They can go out for working like in Libya woman even can be a soldier. More and more women love working and see their works as an expression of individual ability, self esteem and growth. Also, more women are choosing to remain independent, postponing or refusing marriage. They even want to work after marriage. Some of them even said they would not marry with a man who wanted them to give up their career. This is really is a sign of improvement in Middle East world. But there is still a long struggle for the women in Middle East to fight for their better life and rights.

Guardian :: essays papers

Guardian He stood at a crossroads. He turned in one direction, and found his small battalion fleeing from the spot, leaving him to the coming evil. Turning the other way he found a dark horizon, and knew that shortly beyond it lay a myriad amount of soldiers, each one branded with the stink of malice. And he lay at the crossroads. The full moon's glow appeared out of the murk of clouds above, as if to warn of coming danger. The lone warrior trembled in the frosty winter air, and let out a deep breath, then watching the mist disintegrate into the air. Sounds were beginning to flow up from beyond that dark horizon. The evil one and his war force were coming. He turned slowly and mounted his mighty black stallion, still trembling with fear and cold. He reluctantly started it at a slow pace toward the edge of the cliff that marked the path of flight. He stared down at the thing that lay at the bottom of that cliff, marveling in its wonder. A small town lay there. It was a simple town, much like any other, but he was suddenly moved by it. It lay at the bottom of the valley, made up of a few buildings and a few families. The people of the town went about their business each day, most likely in the same manner every time. Each person probably knew every other person, and everyone was everyone's neighbor. They never hurt anything, and they probably never would. And now the evil one lay only a few paces away and the poor, ignorant villagers had no idea. No, they only knew their farms and the growing seasons, and each other. And they hadn't done a thing. No, they were innocents in long a bloody war, and they did not deserve their inevitable fate. The man considered this, and was surprised to find a tear in his eye. He squinted and looked down at the town once more, finding it a work of art. The stars above appeared bright orbs of light, protecting the tiny town of innocents below. The heavens above strived to reach down to that place, to save it from the evil of the earth, to protect the innocent. The orbs reached out to the village, acting as great guardians of the pure. Guardian :: essays papers Guardian He stood at a crossroads. He turned in one direction, and found his small battalion fleeing from the spot, leaving him to the coming evil. Turning the other way he found a dark horizon, and knew that shortly beyond it lay a myriad amount of soldiers, each one branded with the stink of malice. And he lay at the crossroads. The full moon's glow appeared out of the murk of clouds above, as if to warn of coming danger. The lone warrior trembled in the frosty winter air, and let out a deep breath, then watching the mist disintegrate into the air. Sounds were beginning to flow up from beyond that dark horizon. The evil one and his war force were coming. He turned slowly and mounted his mighty black stallion, still trembling with fear and cold. He reluctantly started it at a slow pace toward the edge of the cliff that marked the path of flight. He stared down at the thing that lay at the bottom of that cliff, marveling in its wonder. A small town lay there. It was a simple town, much like any other, but he was suddenly moved by it. It lay at the bottom of the valley, made up of a few buildings and a few families. The people of the town went about their business each day, most likely in the same manner every time. Each person probably knew every other person, and everyone was everyone's neighbor. They never hurt anything, and they probably never would. And now the evil one lay only a few paces away and the poor, ignorant villagers had no idea. No, they only knew their farms and the growing seasons, and each other. And they hadn't done a thing. No, they were innocents in long a bloody war, and they did not deserve their inevitable fate. The man considered this, and was surprised to find a tear in his eye. He squinted and looked down at the town once more, finding it a work of art. The stars above appeared bright orbs of light, protecting the tiny town of innocents below. The heavens above strived to reach down to that place, to save it from the evil of the earth, to protect the innocent. The orbs reached out to the village, acting as great guardians of the pure.

Brand awareness, recall or recognition

Discuss which form of brand awareness, recall or recognition, is likely to be involved with purchase decisions for brands in a number of categories, and why. Coca Cola Coca Cola has a strong brand awareness. The first thing everyone in the world will probably recognize are the colors red and white, these are the colors Coca Cola uses in their logo from the beginning.Related to these colors is the Coca Cola font that hasn't changed a lot over the years, it always had the same style and size. Coca Cola also sponsors a lot of sports, charities and events; people like to be seen with a product that does such things as it makes them feel right or cool! Coca Cola stand for sustainability this attracts people who are focusing on environmental awareness. These days being environmental friendly is very important also to people that are not very aware of these subjects will see that it's a good thing to recycle.The Coca Cola commercials are very famous for their Jingles, tunes and creativity. These commercials are broadcasted so many times the Coca Cola tunes will be remembered by consumers which will most likely result in a purchase. Since people recognize Coca Cola pretty easy, they know It's an A brand product. Apple One of the strong characteristics from Apple Is their design; It's always smooth, fancy and one of a kind. Besides It's a catch for the eye It's also useful for very diverse In aspects in the CIT and design world.The Apple logo Is placed on every product In every technology line, this makes the products recognizable for consumers. A lot of Apple products are shown In TV shows and movies all around the world. This makes the product more desirable for consumers as they see their ‘heroes' using these rodents. Apple Is the number one brand In the world this means most of the people In the world know this product as popular, people want to be popular as Apple Is the popular brand they will buy It!Apple has an entire family of products, you can synchroniz e all these products so you will have all your Information at every time. If you made a video on your phone and watch It on your TV you simply synchronize your Apple TV to your Phone, there Is no need to buy any other products. Every Apple product has It's charisma and Is known for It reliability and easy usage. Consumers Like easy to handle products and Apple has proven Itself so many times In this field. It's easy and won't let you down! Recognize Coca Cola pretty easy, they know it's an A brand product.One of the strong characteristics from Apple is their design; it's always smooth, fancy and one of a kind. Besides it's a catch for the eye it's also useful for very diverse in aspects in the CIT and design world. The Apple logo is placed on every product in Apple products are shown in TV shows and movies all around the world. This makes products. Apple is the number one brand in the world this means most of the people in the world know this product as popular, people want to be po pular as Apple is the popular brand they will buy it!Apple has an entire family of products, you can synchronize all these products so you will have all your information at every time. If you made a video on your phone and watch it on your TV you simply synchronize your Apple TV to your phone, there is no need to buy any other products. Every Apple product has it's charisma and is known for it reliability and easy usage. Consumers like easy to handle products and Apple has proven itself so many times in this field. It's easy and won't let you down!

A Cultural History of the Zoot Suit

A Cultural History of the Zoot Suit In the 1944 Tom and Jerry short The Zoot Cat- only the thirteenth cartoon ever made starring that famous duo- Toms would-be girlfriend lays it on him straight:  Boy, are you corny!  You act like a square at the fair, a goon from  Saskatoon.  You come on like a broken arm.  Youre a sad apple, a long hair, a cornhusker.  In other words, you dont send me! The sad cat goes out and buys himself some new duds from Smiling Sam, the Zoot Suit Man, prompting his wide-eyed gal pal to do a one-eighty.  Youre really a sharp character! A mellow little fellow. Now you collar my jive! Around the same time on the American scene- but, culturally speaking, light-years away- a young Malcom X, then known as Detroit Red, also sang the praises of the Zoot Suit, a killer-diller coat with a drape shape, reet-pleats, and shoulders padded like a lunatics cell. (Apparently, people in the 1940s liked to rhyme more than they do today.) In his widely read autobiography, Malcolm X describes his first Zoot Suit almost in religious terms: Sky-blue pants thirty inches in the knee and angle narrowed down to twelve inches at the bottom, and a long coat that pinched my waist and flared out below my knees... hat angled, knees drawn close together, feet wide apart, both index fingers jabbed toward the floor. (We wont even mention Cesar Chavez, the famous Mexican-American labor activist who wore Zoot Suits as a teen.) What was it about Zoot Suits that united such disparate cultural icons as Malcom X, Cesar Chavez, and  Tom and Jerry? The origins of the Zoot Suit, characterized by its wide lapels, padded shoulders, and baggy pants tapering down to narrow cuffs- and usually accessorized with a feathered hat and a dangling pocket watch- are shrouded in mystery, but the style seems to have coalesced in Harlem nightclubs in the mid-1930s and then worked its way out into the wider urban culture. Essentially, Zoot Suits were the pre-war equivalent of the sagging, low-hipped pants sported by some African-American youths in the 1990s or the huge Afro hairstyles popular in the 1970s. Fashion choices can be a powerful statement, especially if youre denied more mainstream modes of expression because of your race or economic status. Zoot Suits Move Into the Mainstream By the time they  were referenced by Tom and Jerry, Zoot Suits were well-ensconced in mainstream culture; you can bet that the studio execs at MGM would never have green-lighted  this cartoon if the style were still restricted to Harlem nightclubs. The apostles of Zoot, you might say, were early 1940s jazz musicians like Cab Calloway who played in front of white and black audiences and were emulated in their dress by youths of all races, though not necessarily their elders. (Before and during World War II, jazz was the dominant cultural musical idiom in the U.S., much like hip-hop still is today, albeit in vastly mutated form.) At this point, you may be wondering from whence the zoot in Zoot Suit derives. Most likely, it was yet another token of the vogue for rhyming in wartime America; zoot simply seems to have been  a jazzy repetition of suit. The young people who donned Zoot Suits as a mild form of rebellion surely enjoyed mystifying their parents with their snappy language and the strange names they assigned to household objects, the same way kids who spend all day texting like to throw out random, impenetrable acronyms. Zoot Suits Get Political: The Zoot Suit Riots In late 1930s Los Angeles, no ethnic group adopted Zoot Suits with more enthusiasm than Mexican-American teenagers, some of them low-level gang members known as pachucos. Shortly after the Japanese attack on Pearl Harbor, however, the U.S. government instituted strict wartime rationing of wool and other textiles meaning Zoot Suits, with their wide lapels and copious folds, were technically off-limits. Even still, many Angelenos- not only Mexican-Americans- continued to wear their old Zoot Suits, and obtained new ones from the black market. Around the same time, L.A. was convulsed by the Sleepy Lagoon trial, in which nine Mexican-American pachucos were accused of murdering an innocent civilian (also Mexican). In the summer of 1943, these explosive circumstances detonated when a group of white servicemen stationed in Los Angeles viciously attacked random pachucos (and other ethnic minorities) wearing Zoot Suits in the so-called Zoot Suit Riots. Ostensibly, the aggressors were incensed by the waste of fabric entailed by Zoot Suits, as well as the flaunting of rationing laws by the youths wearing them. The anti-Mexican feeling stirred up by the Sleepy Lagoon trial, combined with the unabashed racism of small-town soldiers stationed in a big city, were more likely explanations. Amusingly, after the smoke had cleared, a California state senator alleged that the riots had been instigated by Nazi spies trying to estrange the U.S. from its Latin American allies! The Afterlife of the Zoot Suit In the U.S., no fashion trend ever goes truly extinct- even if there are no more 1920s flappers sporting bangs and curls or pachucos dressed in Zoot Suits, these fads have been preserved in novels, newsreels, magazines, and are occasionally resurrected as fashion statements (either seriously or ironically). The Cherry Poppin Daddies landed their only Billboard hit in 1997 with the song Zoot Suit Riot, and in 1975, Zoot Suit was a cut from The Whos ambitious rock opera Quadrophenia. In 1979, a play called Zoot Suit- based on the Sleepy Lagoon murder case and the Zoot Suit Riots- lasted for 41 performances on Broadway. Whats more, the outlandish garb sported by inner-city pimps in countless exploitation movies is based on the Zoot Suit. And, of course, you can always watch The Zoot Cat on YouTube, not to mention various electrifying performances by Cab Calloway in full Zoot Suit regalia.

Free Essays on Shinto

What is the meaning of Shinto? Shinto is a nature- focused religion in Japan and deals with a number of Japanese mythological rites and has gone through many changes or the years. Today Shinto emphasizes the harmony of natural beauty and a clear perspective of reality. Shinto celebrities’ clarity and the contact with the diverse forces of nature. The word kami is described as something that possessing power that no individual believer does. Kami is used to identify something that is physical, animate, spiritual, or inanimate objects. In American culture though we have no set religion, which means people are allowed to believe and pray to whom ever they choose to pray to. Therefore, most religions that is in the American come from the Middle East, Europe, Asia, and Africa. This lets Americans be able to believe in whom every they want to and they will not be prosecuted for these actions. Yet when a person dies in the United States may people put something by their tombstone or where they died, so that the person who dies knows that people did care for this person. Shinto has shrines to embrace much more then just religious practice. Shinto shrines are made up of wood and are generally situated near sacred trees and flowing water. When a person passes through one of these shrines, tori, he or she is regarded as having left the world of finite things and entered the realm of infinite power where the kami may be invoked for the purpose of the ceremony at hand. In American culture we do not have things like this we have either a church, or another place of worshiping. Where we go to confess our sins or ask the spirits for guidance through our days on earth. Yet when a person dies in America people go through a whole grieving process either set flowers, photos, or stuffed animals down by a person’s grave. This helps people deal with the lose of a loved one and makes them feel a little bit better about this person d... Free Essays on Shinto Free Essays on Shinto What is the meaning of Shinto? Shinto is a nature- focused religion in Japan and deals with a number of Japanese mythological rites and has gone through many changes or the years. Today Shinto emphasizes the harmony of natural beauty and a clear perspective of reality. Shinto celebrities’ clarity and the contact with the diverse forces of nature. The word kami is described as something that possessing power that no individual believer does. Kami is used to identify something that is physical, animate, spiritual, or inanimate objects. In American culture though we have no set religion, which means people are allowed to believe and pray to whom ever they choose to pray to. Therefore, most religions that is in the American come from the Middle East, Europe, Asia, and Africa. This lets Americans be able to believe in whom every they want to and they will not be prosecuted for these actions. Yet when a person dies in the United States may people put something by their tombstone or where they died, so that the person who dies knows that people did care for this person. Shinto has shrines to embrace much more then just religious practice. Shinto shrines are made up of wood and are generally situated near sacred trees and flowing water. When a person passes through one of these shrines, tori, he or she is regarded as having left the world of finite things and entered the realm of infinite power where the kami may be invoked for the purpose of the ceremony at hand. In American culture we do not have things like this we have either a church, or another place of worshiping. Where we go to confess our sins or ask the spirits for guidance through our days on earth. Yet when a person dies in America people go through a whole grieving process either set flowers, photos, or stuffed animals down by a person’s grave. This helps people deal with the lose of a loved one and makes them feel a little bit better about this person d...

Lack of Health Care for the Working Class Research Paper

Lack of Health Care for the Working Class - Research Paper Example However, despite dramatic increases in expenditures, inequities exist within the Medicaid system that limit distribution of health care resources and affect health outcomes. Employer-sponsored, private health insurance coverage has declined gradually since the late 1970s (Jacobson and Buchmueller, 2007). In 2010, the number of uninsured Americans approached 49.9 million (U.S. Census Bureau, 2010a). Two major trends are driving the decline: First, changes in the labor market, including the decline in manufacturing jobs, the increase in service-jobs, and the growth in temporary and part-time employment have produced more "benefit-poor" occupations. Second, declining real wages, combined with employer moves to shift rising health care costs onto employees via increased premiums, deductibles and copayments, has reduced the numbers of employees who can afford health care coverage and the extent of that coverage (Swartz, 2009). Working class and women are especially vulnerable to lack of access to employer-sponsored coverage, given the structure of private health care insurance. In the United States, individuals generally qualify for employer-sponsored health insurance plans in one of two ways; as workers in occupations where health insurance benefits are offered to employees, or as dependents or spouses of covered workers (Kim & Muntaner, 2011; Buchmeuller and Valletta 1999). Direct coverage, as workers, is now and has been limited for working class and women due to their historic and continuing concentration in the secondary sector of the labor market. That is, lower working class and women are more likely than others to be employed in the kinds of occupations that are becoming more prevalent and that are less likely to offer coverage; i.e. service jobs, non-unionized jobs, and part-time and temporary work. Indirect, or spousal coverage, though limited to women legally wed to men whose employers offer th e benefit, provides

See attachment Essay Example | Topics and Well Written Essays - 2250 words

See attachment - Essay Example According to an online publication, the public sector has been a leader in asset management practices for a long period. The private sector has been lagging behind with players having little interest in the theory. Consequently, there was a lot of mismanagement of resources in the private sector in comparison with the public sector that was achieving sanity at the time. Government agencies had been empowered to investigate public corporations that were mismanaging funds. The agencies were mandated to carry out an audit of the resources that had been allocated to public companies to detect discrepancies that were costly. They made an inspection of government institutions such as the police department, public hospitals, and local authorities among other areas that the government played an imperative role. A task body was formed in the United Kingdom to try and establish the importance of asset management to the strategic plans of an organization and its contribution to profits. The fin ding of the report indicated that although technical skills contributed significantly to the performance of an organization, the role of asset management towards the success of an organization could not be ignored. Consequently, the importance of asset management is one of the factors that stirred the University that investigated correlation Between asset management and the performance of an organization. The study unearthed shocking findings of the notion of asset management. It was created that a majority of people were unaware of the roles asset management played to the success of a business entity2. Despite the fact that the research came up with incomplete evidence, similar studies were carried out in the 1990s.Meaningful recommendations were arrived at that saw companies adopt cost cutting measures in production processes. In addition, new methods of managing physical assets were

Write a plan for a new music-related mobile application Assignment

Write a plan for a new music-related mobile application - Assignment Example We have seen applications that help in pitch correction, instruments tuning and mobile recording. In addition, the music fans are able to enjoy music at a greater extent. Technology has also made music to be more affordable for the music fans. One of the major contributors of music evolution is the mobile technology (Katz, 2010). This technology has brought conveniences to hundreds of millions of people. There is a great correlation between music, mobile technology and social media. This is a major source of revolution. Every day new software and applications are developed to enhance the music quality. Technology has therefore turned the people not only to just mere listeners, but music makers (Childs, 2011). Therefore technology and music will always co-exist. This paper is meant to discuss the possibility of creating a plan for a new music-related application. The Alpha Music Studio is one of the applications that are meant to bring a revolution in the music world. This is an application that helps to organize music and music albums. The application will be installed on any device that uses an android, Microsoft windows, and Apple windows among others. The application will be able to split a piece of music into different components. It will also help the listener to listen to different components of music. Some of these components include the instrumentals, sol-fa notes as well as the vocals. In addition, the application will able to split the vocals into different voices. The application will have a speech-to-text component that is able to convert the audio sound into visual lyrics. With all these uses I believe that the application will have a number of users that will take the music industry to the next level (Van, 2009). The application will have a number of targets. I believe it can be used by a number of people. The first group that is being

On the Sino-Japanese Relationship Essay Example for Free

On the Sino-Japanese Relationship Essay Bibliography: 1. Jacques Gernet. A history of Chinese civilization. Cambridge University Press. 1996. 2. Asakawa, K.. The Early Institutional Life of Japan: A Study in Reform of 645, Japan. 1963. 3. B. , Barbara; Changgen, Yu. Chinese Foreign Policy during the Cultural Revolution. New York: Columbia University Press. 1998. 4. Hagstrà ¶m, Linus. Japan’s China Policy: A Relational Power Analysis, London and New York, 2005. 5. Hagstrà ¶m, Linus. Sino-Japanese Relations: The Ice That Won’t Melt, International Journal, 2008. 6. Sansom, George . A History of Japan to 1334. Stanford University Press. 1958. China and Japan are geographically separated by East China Sea. China has strongly influenced Japan with its writing system, architecture, culture, religion, philosophy, and law. The relationship between China and Japan is very complex, in different times, the relationship changes. At very beginning, when China was ruled by Qin Shi Huang, he â€Å"sent several hundred people to Japan to search for medicines of immortality†.(1996) Other records at the time show that Japan already had the same customs recognized today. These include clapping during prayers, eating from wooden trays and eating raw fish. During the Sui Dynasty and Tang Dynasty, Japan sent many students on a limited number of Imperial embassies to China, to help establish its own footing as a sovereign nation in northeast Asia. â€Å"After the fall of the Korean confederated kingdom of Baekje to combined Tang and Silla forces, Japan was forced to seek out the Chinese state on its own, which in those times was a treacherous undertaking, thus limiting the successes of Japanese overseas contacts during this time.†(1963) In AD 663 the Battle of Baekgang took place, the first China-Japanese conflict in recorded history. â€Å"The battle was part of the ancient relationships between the Korean Three Kingdoms (Samguk or Samhan), the Japanese Yamato, and Chinese dynasties.†(1996) The battle itself came near the conclusion of this period with the fall of Baekje, one of the Samguk or three Korean kingdoms, coming on the heels of this battle. From AD 600-1600, marine trades between China and Japan are well recorded, and many Chinese artifacts could be excavated. Baekje and Silla sometimes played the role of middleman, while direct commercial links between China and Japan flourished. â€Å"The ports of Ningbo and Hangzhou had the most direct trading links to Japan and had Japanese residents doing business. The Ming dynasty decreed that Ningbo was the only place where Japanese-Chinese relations could take place.†(1996) After 663, Japan had no choice but to directly trade with the Chinese dynasties. At first the Japanese had little long-range seafaring expertise of their own but eventually the Japanese improved their naval prowess as well as the construction of their ships. Then, it was 1890s. After the arrival of Commodore Perry and the forced opening of Japan to western trading, Japan realized it needed to modernize to avoid the humiliation of China during the Opium Wars. Friction between China and Japan arose from Japans control over the Ryukyu Islands from 1870, annexation of Taiwan after the First Sino-Japanese war of 1894. China was almost forced to cede more territory in Manchuria but was saved by Russian intervention. Despite this, China still paid a huge indemnity and relinquished Taiwan. The next stage was the Second Sino-Japanese War and World War II. In 1931, â€Å"Japan fully occupied Manchuria and created a new state called Manchukoku (Manchukuo), after a series of incidents culminating in the Mukden Incident and came to full scale invasion of China in July 1937.†(2008) Japan was soon able to gain control over all Chinese outlying territories. The Japanese invaded Beijing after accusing the Chinese Second United Front troops of shooting at Marco Polo Bridge. This marked the beginning of the Second Sino-Japanese War. Chinese nationalist aircraft then bombed Japanese positions in Shanghai and marked the beginning of the Battle of Shanghai. Afterwards, the Japanese advanced and faced little resistance as the best Chinese troops were sacrificed in Shanghai. â€Å"Japanese troops massacred Chinese prisoners of war (considered shameful by Japanese Bushido) and civilians over the course of two months during the Rape of Nanking.†(2008) Actual numbers of killed vary according to Chinese or Japanese sources. Chinese sources accept 300,000 or more killed. In 1945, Japan’s unconditional surrender shows the Chinese victory of the war. After the establishment of the Peoples Republic of China in 1949, relations with Japan changed from hostility and an absence of contact to cordiality and extremely close cooperation in many fields. But some Japanese fear that the economic and military power of the China has been increasing. In December 1971, the Chinese and Japanese trade liaison offices began to discuss the possibility of restoring diplomatic trade relations, and â€Å"in July 1972, Kakuei Tanaka succeeded Eisaku SatÃ…  as a new Japanese Prime Minister. Tanaka assumed a normalization of the Sino-Japanese relations. Furthermore, the 1972 Nixon visit to China encouraged the normalization process. His visit to Beijing culminated in the signing a joint statement on September 29, 1972.†(2005) The Japanese agreed to most of the PRC’s demands, including the political status of Taiwan. Subsequently, the bilateral economic relationships grew rapidly: 28 Japanese and 30 Chinese economic and trade missions visited their partner country. In 2001, Japans Prime Minister Junichiro Koizumi visits the Yasukuni Shrine, a dedication to the countrys fallen soldiers. His visit is seen by many Chinese as symbolizing a denial of Japans World Word II war crimes, specifically the Rape of Nanjing. In 2005, Sino-Japanese â€Å"relations deteriorate after Japanese textbooks understate Rape of Nanjing atrocities. Violent anti-Japanese protests erupt throughout China, North Korea, South Korea and other Asian nations.†(2008) Now, a series of chess moves by China and Japan over the Diaoyu islands frays already fragile relations. On Aug. 15, Japanese police arrested China activists who had sailed to the islands. This enrages Chinese all over the world, people boycott Japanese goods and anti-Japanese one after another. From my point of view, Japan has crossed the line. We want a good relationship and a peaceful world, but we cannot accept someone warp the history and grab territory. As a Chinese student, I have special feelings toward Japan from childhood, what all I hope is Japan could be less agressive.

Essay on Portrait of the Artist as A Young Man and The Wall

The Artist in Joyce's A Portrait of the Artist as A Young Man and Pink Floyd's The Wall      Ã‚  Ã‚   Foragers, the people who live in hunter-gatherer societies, have no artists. It is only when society becomes complex enough to support a division of labor do artists emerge-first as shamans, then as the painters, singers, writers, etc., that we usually think of today. Society, then, creates the artist, but it can also destroy him. In A Portrait of the Artist as A Young Man, James Joyce describes the particular development of Stephan Dedalus that led to his becoming an artist. Pink's development in Pink Floyd's The Wall, mirrors that of Stephen yet concludes in the destruction of the artist.    An important similarity between them is their isolation. Joyce believed that the separation from society is important for an artist in order to see society clearly. Common people are easily swayed by authority figures, as Dante and other Irish Catholics are against Parnell by the church's condemnation, or by other trendy movements such as the peace testimonial, all of which are rejected by Stephen in the end. When Stephen in his discourse on beauty describes the basket, he says "your mind first of all separates the basket from the rest of the visible universe which is not the basket. The first phase of apprehension is a bounding line drawn about the object to be apprehended" (212). Thus, by extension, if an artist is to apprehend the society, a line must be bound around society separating the artist from it in order to view it; it is difficult in a maze of hedges to comprehend the pattern, but when viewed from above the paths in and out become clear. The artist must stand outside the changeable mindset of the average human being in orde... ...at make up the crowd or the eerie, bulbous faces on the train. Stephen fulfils his role as an artist by becoming a sort of teacher-shaman as he gives his discourses on esthetics to Lynch and prepares to depart into the world, like some wandering monk or sage. Separate from society he is able to search out and convey the truth of society. Pink's isolation, however, utterly destroys him. Unable to endure, the wall is torn down by the hammer of conformity and Pink becomes the very personification of repressive society. If the role of the artist is to objectively show society the truth of itself, then Pink emerges an artwork in himself, an accurate mirror of the forces that shaped him.       Works Cited    Joyce, James. A Portriat of the Artist as a Young Man. New York: Penguin Books, 1976.    Pink Floyd. The Wall. Sony Wonder Studios, 1982.   

Investigating the Brightness of Light Shining on the Light Dependant Resistor :: ldr experiment

Investigating the Brightness of Light Shining on the Light Dependant Resistor The aim of my investigation is to investigate how the brightness (intensity) of light shining on the LDR (Light Dependant Resistor) affects the Resistance. We can change the intensity using different methods. One method is to increase the voltage, by plugging the power supply to a higher voltage. But this method can be hard as you might not be able to know how higher the voltage is, it might be harder to have access to higher voltage, as it is dangerous. Another way is to change the brightness by adjusting the power supply. Also the distance between the bulb and the LDR is another method, if the distance is bigger, the less bright it would be. If the distance is less/smaller, the denser it will be. We could also use different bulbs and power supply, with a higher voltage and energy, the higher the voltage, the brighter the light bulb. But this may be hard, as we might not have many different power supplies or bulbs. I could also put different densities of filter between the bulb and LDR. The last method that I could use is to use different sizes of the apertures used in the experiment. If an aperture is more open, then more light will flow through, but if the aperture is more closed then light will hardly pass through. I am going to use the method of changing the distance, because this is the easiest method to carry out. Also the results from this method of experiment would be more accurate as it is easy to record the results through this method. We will send the current through the LDR; a Voltmeter/Ammeter will measure the current. The measurement unit 'Amps' (A) is not sensitive enough to measure smaller current; therefore we measured the current in 'Milliamps' (MA). From my Preliminary Study, I have discovered the appropriate distances that I will use in my final experiment. As there will be 5 readings, there will be 5 different distances.

Marketing Strategy Analysis – SAMSUNG case

Marketing is the recess which combines both strategy and tactics in order to build up the relationship with customers and create value for both buyer and seller. (Definition of Marketing, 2014). According to Marina, B. W. (2007), the marketing environment nowadays has become extremely fierce and dynamic, a marketing strategy needs to be updated in order to maintain the competitive strength. An efficient marketing strategy is not only has ability to adapt a change in the market but also satisfy the customers' minds at the same periods.Therefore, there is no marketing strategy could maintain forever but should change at every different suitable situation. To do so, a company might have several alternative plans which probably promptly implement in necessary cases. Samsung Inc. Is one of the outstanding samples in term of successful marketing strategy. Samsung was established in 1 938 in South Korea from the modest company to the global corporation with the annual turnover of over $1ST 1 00 billions. Samsung has generated the business into three majors: â€Å"electronics, engineering and chemicals.This paper is going to examine the marketing strategy which Samsung has applied and give out lessons and recommendations in order to prepare for the future Roth. QUESTION ANSWERING 1. Question 1 Samsung was from the modest company, currently has developed magically to the multi-national conglomerate. Efficient marketing strategies were one of the key elements of Samsung success today that lead its brand value rapidly increased the most in recent years. As reported by Vietnamese (201 2), the brand value of Samsung in 2000 was approximately $1ST 5. Billions. Samsung subsequently expensed $1ST 508 millions in order to boost up its brand value over than $1ST 6. 3 billions in 2001. According to the data collection of Gregory, L. 2005), the brand value Of Samsung Was $1ST 14. 9, ranked as 20th while the first three positions were Coca Cola and followed by Microsoft, IBM with the brand values were $1ST 67. 5 billions; 59. 9 billions and 53. 3 billions. At that period, some competitors of Samsung in the market such as Monika had $USED 26. 4 billions of brand value, ranked at 6th position; Sony had $1ST 10. Billions of brand value, was as 28th in ranking; Motorola was ranked as 37th with $USED 3. 8 billions of brand value and Panasonic was at 78th with $1ST 3. 7 billions in the ranking. As we can see in the figure 1, the rand value of Samsung grew continuously and dramatically from 2001 to 2005 while some the other competitors had a slight fall or maintained at the same level. Table 1: Brand ranking by value in 2005 Figure 1 Brand Value from 2001 -2005 There is no doubt to confess that Samsung has gained a certain success in building brand value through those periods of time.In order to stand stably in this fierce market, Samsung has applied its strategies efficiently and distinctly. An efficient marketing strategy may bring success to its business but a g ood quality of products is what keeps the trust of customers. The more quality of the products are, the more loyalty of the customers will be. Therefore, Samsung has issued a very strict quality control policy. This is one of the factors that bring success to Samsung today. For example, any mistake occurs in its prod action process will be stopped immediately to fix in order to guarantee a good quality and high accurate standard.Based on the global strength, Samsung is flexible in gathering efficient international resources. In 1 sass, Samsung adopted cheap scientific experts from Soviet and hired them to work in the Seoul labs in the early year of 2000. One of the successful innovations, which is introduced at Samsung by those Soviet scientists, is TRIM project. TRIM project is the methodology which identifies the contrary of the existing technologies and the needs of the customers in order to innovate further ideas. Samsung has successfully controlled the products quality.This is the first and the heart in business philosophy of Samsung. Any business needs to understand the customers' perspective and places them at the first concerning. When customers make a decision to try a new product, they would expect a good quail's purchasing. And this is a chance for a business to keep customers' loyalty and increase the prospect of brand by customers' recommendation to their network. So if this was not a case, those customers would not come back and looking for other options. Thus, the quality control policy plays an important role in enhancing the customers' satisfaction and loyalty.Besides, it would help to contribute the long term prospect and revenue of company and avoid the risk of replacement cost of defected products. A company, which has a strong reputation in product quality, will be outstanding in the current fierce market today. One of other successful factors Of Samsung strategy is promotion. Due to different kinds Of product and different segmentations o f customer, Samsung has applied variety ways of promotion and specific channel in order to approach the market. The marketing mix up's strategy has been generated efficiently by Samsung.The company used strong tactics to pull customers to itself by providing printed brochures, posters, specialization sheets and public information on Samsung website, Samsung aimed to raise the awareness of customers. Besides, the activities to be the sponsorship in particular famous events such s: Royal Windsor Horse Show and Samsung Open Tennis Tournament. On the other hand, Samsung gave several interesting offers and discounts to their trade partners and dealers in order to push the sale of Samsung products.All of promotional activities are aimed to support a new product launching. Launching successfully a new product has never been an easy issue, especially it is aimed to dominate other competitors in current market. In asses, Samsung has done an exclusive research in DVD market and understand the problem occurring at that time in order to identify the opportunity. From that, the company could find the suitable way for its tragedy and satisfy the market demands to gain the competitive advantage.For instance, Samsung provided a DVD product with much greater data capacity and sophisticated features, but with the very reasonable price; or taking another product of Samsung is TFTP flat screen monitor, this monitor also provides a greater convenience than CRT screen. The TFTP screen is made by the liquid crystal display (LCD) with sharp displayed image can save a space of the room, lower power consumption and less harmful radiation. This is called the unique selling price that makes Samsung to be the leader in the electronics market.One of the elements of ups strategy is distribution (Place), Samsung has used various channels in the market from the dealers, retailers and distributors and gave free sampling in order to attract more the customers' concern. Due to different kind of product, Samsung has applied a different kind of strategy to approach the market. The market segmentation for the T FT monitors were aimed for business such as officers, financial centers in the city or fashion outlets, etc. In order to encourage the TFTP monitors purchasing from business, the marketing strategy needs to replace n order to adapt a change in a specific situation.The advertisements on this sector focused on potential customers who are business users. Newspapers and magazines were also used for advertising, especially the type of one-to- one advertising, mailing directly to the business users are effectively. Samsung was the newcomer in the mobile business sector in asses. Today, Samsung was ranked as the world's largest corporation in tech oenology industry in term of revenues. The way to do the marketing promotion for this kind of product still differs from the other products.The marketing research ND segmentation were exclusive implemented in order to understand the consumers' demands and segment the potential customers. Samsung still used newspapers, magazines, TV advertisements, media means and to be a sponsorship for famous events in order to raise the perspective of customers in brand recognition. The contribution is more focused on retailers and the retail staff are well trained to be professional. In conclusion, the marketing strategy of Samsung is a valuable lesson to every marketer.Samsung has sought a international quality of product and implemented several marketing strategies in trying to dominate the market. . Question 2 SOOT analysis of Samsung Table 2: SOOT of SAMSUNG Samsung SOOT analysis Strengths Weaknesses Reputation 2. Innovation and design 3. Advanced technology 4. Lower cost 5. Large market share 6. Ability in brand marketing . Patent issue 2. Lack of its own SO and software 3. Wide range of products Opportunities The reads . Demand on smart- phone 2. Demand on tablet 1. Saturated in mobile market 2. Price wars 3.Technolog y changes 4. Chinese products 1 . Reputation: Samsung has high reputation and is familiar all over the world. It helps to increase the customers' trust in making purchasing decision. Samsung has recently received many possible responses from public then make its reputation continuously grows. 2. By understanding deeply customers' mind, Samsung has received many innovation and design awards. Samsung offers the product which has more benefits than the competitors do, and each type of customers has different suitable product. 3.Samsung has ability to use the latest technology for its products. 4. Low cost: Samsung generated its production in the low cost countries. Hence, it helps to save production cost in order to offer a product to customer with a lower price. . Large market share: Samsung has a wide range Of products. Hence, Samsung holds a large portion of market share in almost products they sell. Large market share helps Samsung in reducing costs and more demand in contract cond itions. In addition, it also allows Samsung to earn high return and diversify risks and failures. 6.Samsung was ranked as the top company which has ability to push the brand name efficiently and was ranked at the 9th most valuable brand with $33 billion dollars. This success is caused by the sponsorship in sport champions, social activities, etc. Weaknesses 1. Patents issue: Samsung had problem in patent infringement with Apple. Apple sued Samsung that the Samsung galaxy 4 and Samsung tablet copied phone and pad. This thing seriously damages to Samsung reputation and cost $1 billion dollars in fine. (BBC, 201 2) 2. Lack of its own SO and software: Samsung pay an intention on innovation.However, Samsung has never introduced its own new product with its own SO. Samsung focus on mass market rather than niche market when setting the price of the products at a level of average low. A general psychology of customers is to assume a low price of product is low quality. . Samsung has 3 major markets: Electronics, Engineering and Chemicals and each industry has a huge product which needs to concern. Thus, Samsung loose an attention and advantage in competing with the competitors. Opportunities 1 . The demand on smart- phone market is continuously increasing comparing to electronics market.Thus, Samsung should create its own software for correlative hardware devices. And then, Samsung could launch a new product with outstanding features, has its own SO, user friendly sooner than the competitors could do. 2. The demand on tablet is expected to grow in the next few years. Thus, Samsung could expand this market by launching a new innovative design and better technology quality in order to dominate the market. Threats 1 . Mobile phone market seems to be saturated in almost countries, especially in developed countries. Thus, the purchasing power might not as high as it used to be in previous years. . There is a threat from the companies from China who has ability to produce a product at lower price with a similarity of design and features. TOWS matrix analysis Table 31 TOWS matrix of SAMSUNG TOWS matrix analysis External Opportunities (O) External Threats (T) 1. Invest in tablets . Expand mobile phone market 3. Sponsorship 4. Globalization 2. Patents issue 3. Price wars 4. Technology changes 5. Chinese products Internal Strengths (S) so 1 . Developing a newer not only in technology but also in design for tablets and smart – phone in order to dominate the global market 2.Establish more multiple national companies 3. Participating to be a sponsorship for sport events in order to raise the brand value SST 1 . Investment in digital market, develop Core Digital Technology, home networking 2. Pursue new product development: wearable, pen computing 3. Developing super -outstanding smart -phone The largest memory chip in the world Global corporation 3. Strong reputation 4. Wide market circle 5. Strong cash flow Strong innovation and design 6. 7. High bra nd value 8. Active participant in social activities Internal weaknesses (W) woo .Focus on niche market 2. R&D in technology 1. Research to explore new market 2. Develop the quality of technology to be superior SO and software 4. Question 3: In the current years, Samsung is one of the biggest manufacturers in term of android smart- phone. They are also successfully in the industry of engineering to sell monitors, TV LCD, etc. Samsung has an incredible growth ate over the time to have this leader position today in the fierce market. (Kristin, L. , 2014). It might be said, 201 3 is the bright year for Samsung to have ability to own the market.However, 2014 might be the challenging year when the Conn's analysis pointed out that Samsung strategy starts revealing its weaknesses. (L an. H, 2014). Smart- phone Galaxy SO was considered as the failure of Samsung in all aspects. The Galaxy SO was blown up its capacity features to conquer all customers in over the world. However, this smart- ph one was only improved modestly in a comparison with the old version Galaxy SO. Even though the turnover for the Galaxy SO was relative high but not as high as the company's expectation.Even though Samsung is still the leader in the market of smart- phone but there is no increasing in the market share in 2013. It means that Samsung has stopped magically increasing as it used to. And the first time since 2011 , the profit of Samsung had a slight decrease in the Q of 2013. In the fierce competing race of smart- phone, while the competitors have ability to produce to a smart – phone with greater incredible features by its own operating system and software, Samsung still eve not given any sudden attack technology and outstanding product.Hence, this is the first failure in the marketing strategy of Samsung in smart- phone sector. Due to CNN analysis, Samsung is not only needed to have a strong marketing promotion but also pay much concern on the quality and outstanding features of the new product. It means that, in 2014, Samsung should set modest goals in order to achieve in certainly, avoiding the disappointment from the customers and deliver a truly changing technology mobile instead of only focus on marketing and bigger screen. Samsung and Apple are the two leaders in the racing of mobile phone industry.In practically, Samsung is the largest player in term of revenue but Apple is more profitable. Samsung targeted to the mass market when setting the price of smart phone at relative low to premium while Apple;s products are set at premium segment. The average price of Apple's products is quite higher then competitors' in smart phone industry and this leads very high margins for Apple. In 201 1, Apple Inc. Sued Samsung when claiming that Galaxy smart- phone and tablet copied from phone and pad. In final, Samsung had to pay $1 billion dollars for its compensation.Yakima, I. K. And Ian, S, 2011). This thing seriously damages to Samsung reputation and cause in d ecreasing profit in 2011. Hence, Samsung still has challenges to compete with Apple. Apple has strong and distinct band which was built for a decade, and now, has its own consumers' loyalty and advantages competitive in the exclusive mobile industry. In order to have ability to beat Apple's products and becomes a dominant in mobile industry, Samsung needs to focus on improving software and operating system. (Luke, W. 2012).A particular focus on technology and strengthen software capabilities must be implemented order to not only satisfy and maintain the current consumers but also to serve new customers' experiment. It is suggested that Samsung could plan to develop its own Bad operating system in order to serve group customers of low- end market. Besides, Doing investment in order to offer a premium product which target at high- end market, higher positioning as higher quality products providers. It helps Samsung to focus on niche market rather than set a product at medium price to serve consumers in a mass market.Besides, Samsung also pays more attention on promotion and selling campaigns for digital products such as Core Digital Technology, Pen Computing, DRAM, etc. 4. Question 4: â€Å"Internal marketing is orienting a motivating customer contact employees and supporting service people to work as a team to provide customer satisfaction. † (Phillip, K and Gary, A.. 2012). According to Burrito and Galley, the important of internal marketing is to make employees are conscious to serve customers well and reinforce their behaviors to perform efficiently.Hence, the concept of internal marketing covers the aspects of HARM, operation and marketing such as in particular: motivation, leadership, structure, delivery system and marketing management The internal arresting is used to enhance the customer focus and market orientation. Even though the term relates to marketing but it uses quite a lot of HER principles because both of the marketing and HER are dealin g with people. Since understanding the term of internal marketing, employees are should be concerned equally to customers because employees are who directly bear theÐ’Â « value to an organization.It is clearly and obviously to see the link between the employees motivation and their performances toward an organization. The higher satisfaction employees are, the better they perform in external services and the faster a company can achieve a goal. Therefore, if a company) only focuses on customers care but lack of employee's motivation, it could meet some struggles. In Samsung Corporation, incentives and welfare program are used to motivate their employees in order to better performances and satisfactions.Samsung has offered a very interesting welfare program to concern only for employees but also for their families about house, education, health and retirement. Besides, employee who has ability to perform outstanding or carry out a significant project is worth to receive an additi onal incentive. Hence, Samsung employees can live and org in the pleasant environmental. (Samsung, 1995) Base on the internal theory of internal marketing, there are some suggestions for Samsung to increase its quality of internal marketing. First of all, it is necessary to create a staff communication in order to listen to their employees' opinions and ides.Besides, it is also useful to have time for briefing every week to discuss about what has been done during a week, is there any problem that needed to be solved timely or share successful stories together. This thing is very efficiently not only in creating a friendly relationship between staff and managers gather but also timely grasp the current operating status of a company. Secondly, Samsung could give to their employee training to empower their relevant knowledge. Besides, employee motivation is always an important part.There are some theories about employee motivation such as Moscow and Herbert, given some factors to fulfi ll the satisfaction of employees. Incentives and rewards could be a positive method to motivate employees. Culture is one of the factors that affects to employee's behaviors. Employees might feel uncomfortable or comfortable due to its company environment. Business to business relationship is important to maintain success of a corporation. Business relationship management (BRB) is different from customer relationship management (CRM), but still simultaneously executes together.BRB is used to enhance the positive relationship with customers. CONCLUSION Executive Summary This paper has been done in examining the successful marketing strategy of Samsung over the past years. And then using Scots to analyze the weaknesses, threats as well as the strengths, opportunities of the company and using TOWS matrix to suggest solutions of taking its strengths and opportunities to cover its weaknesses and threats. Finally, there is a discussion about the internal marketing of Samsung. Samsung was from the modest family company to the top global corporation in this fierce market today is worth lessons for all marketers.By distinct and flexible strategy, Samsung raised its brand value to be ranked at 8th in integrand's Best Global Brands in 2013. An exclusive marketing research is employed to understand the market deeply whenever issue a strategy was effectively performed by Samsung. Personal experiment The case study of Samsung is worth to learn for every business. By observation through this case study, in personality, I could understand these following points. Firstly, every business should set clear goals in both short term and long term in order to step by step achieve them.Segmentation is needed to identify potential customers, and search for the unmet demands IR the market. It is also useful to understand the customers' behaviors in order to satisfy them as good as possible. Secondly, promotion is one of the important factors in marketing strategy. There are several way s of promotions and depend on each specific situation that we could apply a efferent promotion in order to approach the market. For instance, depend on segmented group of customers whether low-end market or high- end market, we could apply a suitable promotion.