Wednesday, October 30, 2019

Write a plan for a new music-related mobile application Assignment

Write a plan for a new music-related mobile application - Assignment Example We have seen applications that help in pitch correction, instruments tuning and mobile recording. In addition, the music fans are able to enjoy music at a greater extent. Technology has also made music to be more affordable for the music fans. One of the major contributors of music evolution is the mobile technology (Katz, 2010). This technology has brought conveniences to hundreds of millions of people. There is a great correlation between music, mobile technology and social media. This is a major source of revolution. Every day new software and applications are developed to enhance the music quality. Technology has therefore turned the people not only to just mere listeners, but music makers (Childs, 2011). Therefore technology and music will always co-exist. This paper is meant to discuss the possibility of creating a plan for a new music-related application. The Alpha Music Studio is one of the applications that are meant to bring a revolution in the music world. This is an application that helps to organize music and music albums. The application will be installed on any device that uses an android, Microsoft windows, and Apple windows among others. The application will be able to split a piece of music into different components. It will also help the listener to listen to different components of music. Some of these components include the instrumentals, sol-fa notes as well as the vocals. In addition, the application will able to split the vocals into different voices. The application will have a speech-to-text component that is able to convert the audio sound into visual lyrics. With all these uses I believe that the application will have a number of users that will take the music industry to the next level (Van, 2009). The application will have a number of targets. I believe it can be used by a number of people. The first group that is being

Monday, October 28, 2019

On the Sino-Japanese Relationship Essay Example for Free

On the Sino-Japanese Relationship Essay Bibliography: 1. Jacques Gernet. A history of Chinese civilization. Cambridge University Press. 1996. 2. Asakawa, K.. The Early Institutional Life of Japan: A Study in Reform of 645, Japan. 1963. 3. B. , Barbara; Changgen, Yu. Chinese Foreign Policy during the Cultural Revolution. New York: Columbia University Press. 1998. 4. Hagstrà ¶m, Linus. Japan’s China Policy: A Relational Power Analysis, London and New York, 2005. 5. Hagstrà ¶m, Linus. Sino-Japanese Relations: The Ice That Won’t Melt, International Journal, 2008. 6. Sansom, George . A History of Japan to 1334. Stanford University Press. 1958. China and Japan are geographically separated by East China Sea. China has strongly influenced Japan with its writing system, architecture, culture, religion, philosophy, and law. The relationship between China and Japan is very complex, in different times, the relationship changes. At very beginning, when China was ruled by Qin Shi Huang, he â€Å"sent several hundred people to Japan to search for medicines of immortality†.(1996) Other records at the time show that Japan already had the same customs recognized today. These include clapping during prayers, eating from wooden trays and eating raw fish. During the Sui Dynasty and Tang Dynasty, Japan sent many students on a limited number of Imperial embassies to China, to help establish its own footing as a sovereign nation in northeast Asia. â€Å"After the fall of the Korean confederated kingdom of Baekje to combined Tang and Silla forces, Japan was forced to seek out the Chinese state on its own, which in those times was a treacherous undertaking, thus limiting the successes of Japanese overseas contacts during this time.†(1963) In AD 663 the Battle of Baekgang took place, the first China-Japanese conflict in recorded history. â€Å"The battle was part of the ancient relationships between the Korean Three Kingdoms (Samguk or Samhan), the Japanese Yamato, and Chinese dynasties.†(1996) The battle itself came near the conclusion of this period with the fall of Baekje, one of the Samguk or three Korean kingdoms, coming on the heels of this battle. From AD 600-1600, marine trades between China and Japan are well recorded, and many Chinese artifacts could be excavated. Baekje and Silla sometimes played the role of middleman, while direct commercial links between China and Japan flourished. â€Å"The ports of Ningbo and Hangzhou had the most direct trading links to Japan and had Japanese residents doing business. The Ming dynasty decreed that Ningbo was the only place where Japanese-Chinese relations could take place.†(1996) After 663, Japan had no choice but to directly trade with the Chinese dynasties. At first the Japanese had little long-range seafaring expertise of their own but eventually the Japanese improved their naval prowess as well as the construction of their ships. Then, it was 1890s. After the arrival of Commodore Perry and the forced opening of Japan to western trading, Japan realized it needed to modernize to avoid the humiliation of China during the Opium Wars. Friction between China and Japan arose from Japans control over the Ryukyu Islands from 1870, annexation of Taiwan after the First Sino-Japanese war of 1894. China was almost forced to cede more territory in Manchuria but was saved by Russian intervention. Despite this, China still paid a huge indemnity and relinquished Taiwan. The next stage was the Second Sino-Japanese War and World War II. In 1931, â€Å"Japan fully occupied Manchuria and created a new state called Manchukoku (Manchukuo), after a series of incidents culminating in the Mukden Incident and came to full scale invasion of China in July 1937.†(2008) Japan was soon able to gain control over all Chinese outlying territories. The Japanese invaded Beijing after accusing the Chinese Second United Front troops of shooting at Marco Polo Bridge. This marked the beginning of the Second Sino-Japanese War. Chinese nationalist aircraft then bombed Japanese positions in Shanghai and marked the beginning of the Battle of Shanghai. Afterwards, the Japanese advanced and faced little resistance as the best Chinese troops were sacrificed in Shanghai. â€Å"Japanese troops massacred Chinese prisoners of war (considered shameful by Japanese Bushido) and civilians over the course of two months during the Rape of Nanking.†(2008) Actual numbers of killed vary according to Chinese or Japanese sources. Chinese sources accept 300,000 or more killed. In 1945, Japan’s unconditional surrender shows the Chinese victory of the war. After the establishment of the Peoples Republic of China in 1949, relations with Japan changed from hostility and an absence of contact to cordiality and extremely close cooperation in many fields. But some Japanese fear that the economic and military power of the China has been increasing. In December 1971, the Chinese and Japanese trade liaison offices began to discuss the possibility of restoring diplomatic trade relations, and â€Å"in July 1972, Kakuei Tanaka succeeded Eisaku SatÃ…  as a new Japanese Prime Minister. Tanaka assumed a normalization of the Sino-Japanese relations. Furthermore, the 1972 Nixon visit to China encouraged the normalization process. His visit to Beijing culminated in the signing a joint statement on September 29, 1972.†(2005) The Japanese agreed to most of the PRC’s demands, including the political status of Taiwan. Subsequently, the bilateral economic relationships grew rapidly: 28 Japanese and 30 Chinese economic and trade missions visited their partner country. In 2001, Japans Prime Minister Junichiro Koizumi visits the Yasukuni Shrine, a dedication to the countrys fallen soldiers. His visit is seen by many Chinese as symbolizing a denial of Japans World Word II war crimes, specifically the Rape of Nanjing. In 2005, Sino-Japanese â€Å"relations deteriorate after Japanese textbooks understate Rape of Nanjing atrocities. Violent anti-Japanese protests erupt throughout China, North Korea, South Korea and other Asian nations.†(2008) Now, a series of chess moves by China and Japan over the Diaoyu islands frays already fragile relations. On Aug. 15, Japanese police arrested China activists who had sailed to the islands. This enrages Chinese all over the world, people boycott Japanese goods and anti-Japanese one after another. From my point of view, Japan has crossed the line. We want a good relationship and a peaceful world, but we cannot accept someone warp the history and grab territory. As a Chinese student, I have special feelings toward Japan from childhood, what all I hope is Japan could be less agressive.

Saturday, October 26, 2019

Essay on Portrait of the Artist as A Young Man and The Wall

The Artist in Joyce's A Portrait of the Artist as A Young Man and Pink Floyd's The Wall      Ã‚  Ã‚   Foragers, the people who live in hunter-gatherer societies, have no artists. It is only when society becomes complex enough to support a division of labor do artists emerge-first as shamans, then as the painters, singers, writers, etc., that we usually think of today. Society, then, creates the artist, but it can also destroy him. In A Portrait of the Artist as A Young Man, James Joyce describes the particular development of Stephan Dedalus that led to his becoming an artist. Pink's development in Pink Floyd's The Wall, mirrors that of Stephen yet concludes in the destruction of the artist.    An important similarity between them is their isolation. Joyce believed that the separation from society is important for an artist in order to see society clearly. Common people are easily swayed by authority figures, as Dante and other Irish Catholics are against Parnell by the church's condemnation, or by other trendy movements such as the peace testimonial, all of which are rejected by Stephen in the end. When Stephen in his discourse on beauty describes the basket, he says "your mind first of all separates the basket from the rest of the visible universe which is not the basket. The first phase of apprehension is a bounding line drawn about the object to be apprehended" (212). Thus, by extension, if an artist is to apprehend the society, a line must be bound around society separating the artist from it in order to view it; it is difficult in a maze of hedges to comprehend the pattern, but when viewed from above the paths in and out become clear. The artist must stand outside the changeable mindset of the average human being in orde... ...at make up the crowd or the eerie, bulbous faces on the train. Stephen fulfils his role as an artist by becoming a sort of teacher-shaman as he gives his discourses on esthetics to Lynch and prepares to depart into the world, like some wandering monk or sage. Separate from society he is able to search out and convey the truth of society. Pink's isolation, however, utterly destroys him. Unable to endure, the wall is torn down by the hammer of conformity and Pink becomes the very personification of repressive society. If the role of the artist is to objectively show society the truth of itself, then Pink emerges an artwork in himself, an accurate mirror of the forces that shaped him.       Works Cited    Joyce, James. A Portriat of the Artist as a Young Man. New York: Penguin Books, 1976.    Pink Floyd. The Wall. Sony Wonder Studios, 1982.   

Thursday, October 24, 2019

Investigating the Brightness of Light Shining on the Light Dependant Resistor :: ldr experiment

Investigating the Brightness of Light Shining on the Light Dependant Resistor The aim of my investigation is to investigate how the brightness (intensity) of light shining on the LDR (Light Dependant Resistor) affects the Resistance. We can change the intensity using different methods. One method is to increase the voltage, by plugging the power supply to a higher voltage. But this method can be hard as you might not be able to know how higher the voltage is, it might be harder to have access to higher voltage, as it is dangerous. Another way is to change the brightness by adjusting the power supply. Also the distance between the bulb and the LDR is another method, if the distance is bigger, the less bright it would be. If the distance is less/smaller, the denser it will be. We could also use different bulbs and power supply, with a higher voltage and energy, the higher the voltage, the brighter the light bulb. But this may be hard, as we might not have many different power supplies or bulbs. I could also put different densities of filter between the bulb and LDR. The last method that I could use is to use different sizes of the apertures used in the experiment. If an aperture is more open, then more light will flow through, but if the aperture is more closed then light will hardly pass through. I am going to use the method of changing the distance, because this is the easiest method to carry out. Also the results from this method of experiment would be more accurate as it is easy to record the results through this method. We will send the current through the LDR; a Voltmeter/Ammeter will measure the current. The measurement unit 'Amps' (A) is not sensitive enough to measure smaller current; therefore we measured the current in 'Milliamps' (MA). From my Preliminary Study, I have discovered the appropriate distances that I will use in my final experiment. As there will be 5 readings, there will be 5 different distances.

Wednesday, October 23, 2019

Marketing Strategy Analysis – SAMSUNG case

Marketing is the recess which combines both strategy and tactics in order to build up the relationship with customers and create value for both buyer and seller. (Definition of Marketing, 2014). According to Marina, B. W. (2007), the marketing environment nowadays has become extremely fierce and dynamic, a marketing strategy needs to be updated in order to maintain the competitive strength. An efficient marketing strategy is not only has ability to adapt a change in the market but also satisfy the customers' minds at the same periods.Therefore, there is no marketing strategy could maintain forever but should change at every different suitable situation. To do so, a company might have several alternative plans which probably promptly implement in necessary cases. Samsung Inc. Is one of the outstanding samples in term of successful marketing strategy. Samsung was established in 1 938 in South Korea from the modest company to the global corporation with the annual turnover of over $1ST 1 00 billions. Samsung has generated the business into three majors: â€Å"electronics, engineering and chemicals.This paper is going to examine the marketing strategy which Samsung has applied and give out lessons and recommendations in order to prepare for the future Roth. QUESTION ANSWERING 1. Question 1 Samsung was from the modest company, currently has developed magically to the multi-national conglomerate. Efficient marketing strategies were one of the key elements of Samsung success today that lead its brand value rapidly increased the most in recent years. As reported by Vietnamese (201 2), the brand value of Samsung in 2000 was approximately $1ST 5. Billions. Samsung subsequently expensed $1ST 508 millions in order to boost up its brand value over than $1ST 6. 3 billions in 2001. According to the data collection of Gregory, L. 2005), the brand value Of Samsung Was $1ST 14. 9, ranked as 20th while the first three positions were Coca Cola and followed by Microsoft, IBM with the brand values were $1ST 67. 5 billions; 59. 9 billions and 53. 3 billions. At that period, some competitors of Samsung in the market such as Monika had $USED 26. 4 billions of brand value, ranked at 6th position; Sony had $1ST 10. Billions of brand value, was as 28th in ranking; Motorola was ranked as 37th with $USED 3. 8 billions of brand value and Panasonic was at 78th with $1ST 3. 7 billions in the ranking. As we can see in the figure 1, the rand value of Samsung grew continuously and dramatically from 2001 to 2005 while some the other competitors had a slight fall or maintained at the same level. Table 1: Brand ranking by value in 2005 Figure 1 Brand Value from 2001 -2005 There is no doubt to confess that Samsung has gained a certain success in building brand value through those periods of time.In order to stand stably in this fierce market, Samsung has applied its strategies efficiently and distinctly. An efficient marketing strategy may bring success to its business but a g ood quality of products is what keeps the trust of customers. The more quality of the products are, the more loyalty of the customers will be. Therefore, Samsung has issued a very strict quality control policy. This is one of the factors that bring success to Samsung today. For example, any mistake occurs in its prod action process will be stopped immediately to fix in order to guarantee a good quality and high accurate standard.Based on the global strength, Samsung is flexible in gathering efficient international resources. In 1 sass, Samsung adopted cheap scientific experts from Soviet and hired them to work in the Seoul labs in the early year of 2000. One of the successful innovations, which is introduced at Samsung by those Soviet scientists, is TRIM project. TRIM project is the methodology which identifies the contrary of the existing technologies and the needs of the customers in order to innovate further ideas. Samsung has successfully controlled the products quality.This is the first and the heart in business philosophy of Samsung. Any business needs to understand the customers' perspective and places them at the first concerning. When customers make a decision to try a new product, they would expect a good quail's purchasing. And this is a chance for a business to keep customers' loyalty and increase the prospect of brand by customers' recommendation to their network. So if this was not a case, those customers would not come back and looking for other options. Thus, the quality control policy plays an important role in enhancing the customers' satisfaction and loyalty.Besides, it would help to contribute the long term prospect and revenue of company and avoid the risk of replacement cost of defected products. A company, which has a strong reputation in product quality, will be outstanding in the current fierce market today. One of other successful factors Of Samsung strategy is promotion. Due to different kinds Of product and different segmentations o f customer, Samsung has applied variety ways of promotion and specific channel in order to approach the market. The marketing mix up's strategy has been generated efficiently by Samsung.The company used strong tactics to pull customers to itself by providing printed brochures, posters, specialization sheets and public information on Samsung website, Samsung aimed to raise the awareness of customers. Besides, the activities to be the sponsorship in particular famous events such s: Royal Windsor Horse Show and Samsung Open Tennis Tournament. On the other hand, Samsung gave several interesting offers and discounts to their trade partners and dealers in order to push the sale of Samsung products.All of promotional activities are aimed to support a new product launching. Launching successfully a new product has never been an easy issue, especially it is aimed to dominate other competitors in current market. In asses, Samsung has done an exclusive research in DVD market and understand the problem occurring at that time in order to identify the opportunity. From that, the company could find the suitable way for its tragedy and satisfy the market demands to gain the competitive advantage.For instance, Samsung provided a DVD product with much greater data capacity and sophisticated features, but with the very reasonable price; or taking another product of Samsung is TFTP flat screen monitor, this monitor also provides a greater convenience than CRT screen. The TFTP screen is made by the liquid crystal display (LCD) with sharp displayed image can save a space of the room, lower power consumption and less harmful radiation. This is called the unique selling price that makes Samsung to be the leader in the electronics market.One of the elements of ups strategy is distribution (Place), Samsung has used various channels in the market from the dealers, retailers and distributors and gave free sampling in order to attract more the customers' concern. Due to different kind of product, Samsung has applied a different kind of strategy to approach the market. The market segmentation for the T FT monitors were aimed for business such as officers, financial centers in the city or fashion outlets, etc. In order to encourage the TFTP monitors purchasing from business, the marketing strategy needs to replace n order to adapt a change in a specific situation.The advertisements on this sector focused on potential customers who are business users. Newspapers and magazines were also used for advertising, especially the type of one-to- one advertising, mailing directly to the business users are effectively. Samsung was the newcomer in the mobile business sector in asses. Today, Samsung was ranked as the world's largest corporation in tech oenology industry in term of revenues. The way to do the marketing promotion for this kind of product still differs from the other products.The marketing research ND segmentation were exclusive implemented in order to understand the consumers' demands and segment the potential customers. Samsung still used newspapers, magazines, TV advertisements, media means and to be a sponsorship for famous events in order to raise the perspective of customers in brand recognition. The contribution is more focused on retailers and the retail staff are well trained to be professional. In conclusion, the marketing strategy of Samsung is a valuable lesson to every marketer.Samsung has sought a international quality of product and implemented several marketing strategies in trying to dominate the market. . Question 2 SOOT analysis of Samsung Table 2: SOOT of SAMSUNG Samsung SOOT analysis Strengths Weaknesses Reputation 2. Innovation and design 3. Advanced technology 4. Lower cost 5. Large market share 6. Ability in brand marketing . Patent issue 2. Lack of its own SO and software 3. Wide range of products Opportunities The reads . Demand on smart- phone 2. Demand on tablet 1. Saturated in mobile market 2. Price wars 3.Technolog y changes 4. Chinese products 1 . Reputation: Samsung has high reputation and is familiar all over the world. It helps to increase the customers' trust in making purchasing decision. Samsung has recently received many possible responses from public then make its reputation continuously grows. 2. By understanding deeply customers' mind, Samsung has received many innovation and design awards. Samsung offers the product which has more benefits than the competitors do, and each type of customers has different suitable product. 3.Samsung has ability to use the latest technology for its products. 4. Low cost: Samsung generated its production in the low cost countries. Hence, it helps to save production cost in order to offer a product to customer with a lower price. . Large market share: Samsung has a wide range Of products. Hence, Samsung holds a large portion of market share in almost products they sell. Large market share helps Samsung in reducing costs and more demand in contract cond itions. In addition, it also allows Samsung to earn high return and diversify risks and failures. 6.Samsung was ranked as the top company which has ability to push the brand name efficiently and was ranked at the 9th most valuable brand with $33 billion dollars. This success is caused by the sponsorship in sport champions, social activities, etc. Weaknesses 1. Patents issue: Samsung had problem in patent infringement with Apple. Apple sued Samsung that the Samsung galaxy 4 and Samsung tablet copied phone and pad. This thing seriously damages to Samsung reputation and cost $1 billion dollars in fine. (BBC, 201 2) 2. Lack of its own SO and software: Samsung pay an intention on innovation.However, Samsung has never introduced its own new product with its own SO. Samsung focus on mass market rather than niche market when setting the price of the products at a level of average low. A general psychology of customers is to assume a low price of product is low quality. . Samsung has 3 major markets: Electronics, Engineering and Chemicals and each industry has a huge product which needs to concern. Thus, Samsung loose an attention and advantage in competing with the competitors. Opportunities 1 . The demand on smart- phone market is continuously increasing comparing to electronics market.Thus, Samsung should create its own software for correlative hardware devices. And then, Samsung could launch a new product with outstanding features, has its own SO, user friendly sooner than the competitors could do. 2. The demand on tablet is expected to grow in the next few years. Thus, Samsung could expand this market by launching a new innovative design and better technology quality in order to dominate the market. Threats 1 . Mobile phone market seems to be saturated in almost countries, especially in developed countries. Thus, the purchasing power might not as high as it used to be in previous years. . There is a threat from the companies from China who has ability to produce a product at lower price with a similarity of design and features. TOWS matrix analysis Table 31 TOWS matrix of SAMSUNG TOWS matrix analysis External Opportunities (O) External Threats (T) 1. Invest in tablets . Expand mobile phone market 3. Sponsorship 4. Globalization 2. Patents issue 3. Price wars 4. Technology changes 5. Chinese products Internal Strengths (S) so 1 . Developing a newer not only in technology but also in design for tablets and smart – phone in order to dominate the global market 2.Establish more multiple national companies 3. Participating to be a sponsorship for sport events in order to raise the brand value SST 1 . Investment in digital market, develop Core Digital Technology, home networking 2. Pursue new product development: wearable, pen computing 3. Developing super -outstanding smart -phone The largest memory chip in the world Global corporation 3. Strong reputation 4. Wide market circle 5. Strong cash flow Strong innovation and design 6. 7. High bra nd value 8. Active participant in social activities Internal weaknesses (W) woo .Focus on niche market 2. R&D in technology 1. Research to explore new market 2. Develop the quality of technology to be superior SO and software 4. Question 3: In the current years, Samsung is one of the biggest manufacturers in term of android smart- phone. They are also successfully in the industry of engineering to sell monitors, TV LCD, etc. Samsung has an incredible growth ate over the time to have this leader position today in the fierce market. (Kristin, L. , 2014). It might be said, 201 3 is the bright year for Samsung to have ability to own the market.However, 2014 might be the challenging year when the Conn's analysis pointed out that Samsung strategy starts revealing its weaknesses. (L an. H, 2014). Smart- phone Galaxy SO was considered as the failure of Samsung in all aspects. The Galaxy SO was blown up its capacity features to conquer all customers in over the world. However, this smart- ph one was only improved modestly in a comparison with the old version Galaxy SO. Even though the turnover for the Galaxy SO was relative high but not as high as the company's expectation.Even though Samsung is still the leader in the market of smart- phone but there is no increasing in the market share in 2013. It means that Samsung has stopped magically increasing as it used to. And the first time since 2011 , the profit of Samsung had a slight decrease in the Q of 2013. In the fierce competing race of smart- phone, while the competitors have ability to produce to a smart – phone with greater incredible features by its own operating system and software, Samsung still eve not given any sudden attack technology and outstanding product.Hence, this is the first failure in the marketing strategy of Samsung in smart- phone sector. Due to CNN analysis, Samsung is not only needed to have a strong marketing promotion but also pay much concern on the quality and outstanding features of the new product. It means that, in 2014, Samsung should set modest goals in order to achieve in certainly, avoiding the disappointment from the customers and deliver a truly changing technology mobile instead of only focus on marketing and bigger screen. Samsung and Apple are the two leaders in the racing of mobile phone industry.In practically, Samsung is the largest player in term of revenue but Apple is more profitable. Samsung targeted to the mass market when setting the price of smart phone at relative low to premium while Apple;s products are set at premium segment. The average price of Apple's products is quite higher then competitors' in smart phone industry and this leads very high margins for Apple. In 201 1, Apple Inc. Sued Samsung when claiming that Galaxy smart- phone and tablet copied from phone and pad. In final, Samsung had to pay $1 billion dollars for its compensation.Yakima, I. K. And Ian, S, 2011). This thing seriously damages to Samsung reputation and cause in d ecreasing profit in 2011. Hence, Samsung still has challenges to compete with Apple. Apple has strong and distinct band which was built for a decade, and now, has its own consumers' loyalty and advantages competitive in the exclusive mobile industry. In order to have ability to beat Apple's products and becomes a dominant in mobile industry, Samsung needs to focus on improving software and operating system. (Luke, W. 2012).A particular focus on technology and strengthen software capabilities must be implemented order to not only satisfy and maintain the current consumers but also to serve new customers' experiment. It is suggested that Samsung could plan to develop its own Bad operating system in order to serve group customers of low- end market. Besides, Doing investment in order to offer a premium product which target at high- end market, higher positioning as higher quality products providers. It helps Samsung to focus on niche market rather than set a product at medium price to serve consumers in a mass market.Besides, Samsung also pays more attention on promotion and selling campaigns for digital products such as Core Digital Technology, Pen Computing, DRAM, etc. 4. Question 4: â€Å"Internal marketing is orienting a motivating customer contact employees and supporting service people to work as a team to provide customer satisfaction. † (Phillip, K and Gary, A.. 2012). According to Burrito and Galley, the important of internal marketing is to make employees are conscious to serve customers well and reinforce their behaviors to perform efficiently.Hence, the concept of internal marketing covers the aspects of HARM, operation and marketing such as in particular: motivation, leadership, structure, delivery system and marketing management The internal arresting is used to enhance the customer focus and market orientation. Even though the term relates to marketing but it uses quite a lot of HER principles because both of the marketing and HER are dealin g with people. Since understanding the term of internal marketing, employees are should be concerned equally to customers because employees are who directly bear theÐ’Â « value to an organization.It is clearly and obviously to see the link between the employees motivation and their performances toward an organization. The higher satisfaction employees are, the better they perform in external services and the faster a company can achieve a goal. Therefore, if a company) only focuses on customers care but lack of employee's motivation, it could meet some struggles. In Samsung Corporation, incentives and welfare program are used to motivate their employees in order to better performances and satisfactions.Samsung has offered a very interesting welfare program to concern only for employees but also for their families about house, education, health and retirement. Besides, employee who has ability to perform outstanding or carry out a significant project is worth to receive an additi onal incentive. Hence, Samsung employees can live and org in the pleasant environmental. (Samsung, 1995) Base on the internal theory of internal marketing, there are some suggestions for Samsung to increase its quality of internal marketing. First of all, it is necessary to create a staff communication in order to listen to their employees' opinions and ides.Besides, it is also useful to have time for briefing every week to discuss about what has been done during a week, is there any problem that needed to be solved timely or share successful stories together. This thing is very efficiently not only in creating a friendly relationship between staff and managers gather but also timely grasp the current operating status of a company. Secondly, Samsung could give to their employee training to empower their relevant knowledge. Besides, employee motivation is always an important part.There are some theories about employee motivation such as Moscow and Herbert, given some factors to fulfi ll the satisfaction of employees. Incentives and rewards could be a positive method to motivate employees. Culture is one of the factors that affects to employee's behaviors. Employees might feel uncomfortable or comfortable due to its company environment. Business to business relationship is important to maintain success of a corporation. Business relationship management (BRB) is different from customer relationship management (CRM), but still simultaneously executes together.BRB is used to enhance the positive relationship with customers. CONCLUSION Executive Summary This paper has been done in examining the successful marketing strategy of Samsung over the past years. And then using Scots to analyze the weaknesses, threats as well as the strengths, opportunities of the company and using TOWS matrix to suggest solutions of taking its strengths and opportunities to cover its weaknesses and threats. Finally, there is a discussion about the internal marketing of Samsung. Samsung was from the modest family company to the top global corporation in this fierce market today is worth lessons for all marketers.By distinct and flexible strategy, Samsung raised its brand value to be ranked at 8th in integrand's Best Global Brands in 2013. An exclusive marketing research is employed to understand the market deeply whenever issue a strategy was effectively performed by Samsung. Personal experiment The case study of Samsung is worth to learn for every business. By observation through this case study, in personality, I could understand these following points. Firstly, every business should set clear goals in both short term and long term in order to step by step achieve them.Segmentation is needed to identify potential customers, and search for the unmet demands IR the market. It is also useful to understand the customers' behaviors in order to satisfy them as good as possible. Secondly, promotion is one of the important factors in marketing strategy. There are several way s of promotions and depend on each specific situation that we could apply a efferent promotion in order to approach the market. For instance, depend on segmented group of customers whether low-end market or high- end market, we could apply a suitable promotion.

Tuesday, October 22, 2019

Money for Some Art essays

Money for Some Art essays When looking at the question, should the government give financial support to the arts? You have to think about what type of art should the government get involved with and if they should even spend the money on art. If the government was to give financial support to the arts it should be for things that are government affiliated, such as schools, parks, and memorials. Art in schools allows students to expand there horizons and find things that they are good at, whether it be painting, building, computer graphics, or drawing. As for parks, art gives parks a certain flavor and it gives people reasons to go to parks because they want to look at the artwork that is placed there. Memorials, like the Vietnam War memorial or the Pearl Harbor memorial are thing that the government should give financial support to because of the importance of United States history. However the government gives money to so many things already that money for art projects can almost seem worthless when compared to the numerous dollars that the government spends already. Things like the war on drugs, the war on terrorism, NASA, and medical science. Though art is important in its own right it takes a back seat to programs that are in place to save lives. Overall the government should give financial support to some government-affiliated places. Art is an important part of society but the money given to these art programs should be kept within reason. ...

Monday, October 21, 2019

Shermans March to the Sea essays

Sherman's March to the Sea essays William Tecumseh Sherman made the famous and very true statement, War is all hell! He said this surprisingly before the Civil War. At this time he was retired from the armed forces and thought by many to be insane. Later however came the time in his life that would be taught in high school U.S. History classes. The time when Gen. William Tecumseh Sherman would be reinstated into the army to crush over half of the Confederate States with his destructive marches that shocked the civilized world. I Guess he wasnt so crazy after all. In some ways Sherman was the first true modern. He was at least the first in American History to understand that civilians are the backbone of a war. In other words, in order to break the backbone of the Confederacy, he made war on the civilians directly. Tecumseh Sherman, named by his father in honor of a great Indian chief, was born in Lancaster, Ohio, on February 8, 1820. Shermans family was originally from New England and came to America from England in the Seventeenth century. Two hundred years later his mother and his father, who was a lawyer and in his later years a Justice of the Ohio Supreme Court, migrated them to what was then the unsettled west and eventually migrated to Ohio. When Sherman, who was called Cump by his family and close friends, was only nine his father died leaving his mother and a large family without adequate financial support. Sherman and his younger brother John were farmed out to a family friend, Thomas Ewing, who would one day be a U.S. Senator and serve in the cabinets of three presidents. When the Ewings learned that Cump had not been baptized he was given the name William T.C. perhaps because the Catholic priest objected to an Indian name without a Christian first name preceding it. At the Ewings home the boys were surrounded by talkative and energetic farmers, lawyers, and politicians. While John would...

Sunday, October 20, 2019

godot and repitition essays

godot and repitition essays Nothing to be done, is one of the many phrases that is repeated again and again throughout Samuel Becketts Waiting For Godot. Godot is an existentialist play that reads like somewhat of a language poem. That is to say, Beckett is not interested in the reader interpreting his words, but simply listening to the words and viewing the actions of his perfectly mismatched characters. Beckett uses the standard Vaudevillian style to present a play that savors of the human condition. He repeats phrases, ideas and actions that has his audience come away with many different ideas about who we are and how beautiful our human existence is even in our desperation. The structure of Waiting For Godot is determined by Becketts use of repetition. This is demonstrated in the progression of dialogue and action in each of the two acts in Godot. The first thing an audience may notice about Waiting For Godot is that they are immediately set up for a comedy. The first two characters to appear on stage are Vladimir and Estragon, dressed in bowler hats and boots. These characters lend themselves to the same body types as Abbot and Costello. Vladimir is usually cast as tall and thin and Estragon just the opposite. Each character is involved in a comedic action from the plays beginning. Estragon is struggling with a tightly fitting boot that he just cannot seem to take off his foot. Vladimir is moving around bowlegged because of a bladder problem. From this beat on the characters move through a what amounts to a comedy routine. A day in the life of two hapless companions on a country road with a single tree. Beckett accomplishes two things by using this style of comedy. Comedy routines have a beginning and an ending. For Godot the routine begins at the opening of the play and ends at the intermission. Once the rout ine is over, it cannot continue. The routine must be done again. This creates the second act. The sec...

Saturday, October 19, 2019

Unit 2 -IP- The Legal Landscape Essay Example | Topics and Well Written Essays - 250 words

Unit 2 -IP- The Legal Landscape - Essay Example The era of fingerprints as mode of identification evolved, which is still in use to date, but there lacked database management and therefore identification and location of criminals was not exact and fast. This hampered efficient administration of justice to the victim and possible suspects. Use of computerized database management has brought an advanced way of tracking criminals and also used for recording similarities in crime thus making it easier for the investigators to narrow down to prime crime suspects with speed and efficiency. This means if there are more than one suspects of a particular crime, different methods of investigation like DNA, Finger print analysis and Lie Detectors will be used to even identify the real culprits and their involvement. Administration of Justice is core to a country’s development and respect for fundamental human rights without compromise and delay. The developed databases will and is helping the united states of America in managing crime not only within her boundaries but also allover the world as a result of developed computer software mechanisms that are facilitating the process and monitoring the

Friday, October 18, 2019

Astro All Asia Networks ( DBA CONSULTANCY ) Assignment

Astro All Asia Networks ( DBA CONSULTANCY ) - Assignment Example Astro also runs production of films and its business ranges from commissioning and distribution of films. Its subsidiary Celestial Pictures own the largest film library in China. At present, Astro All Asia Networks is looking to expand its business in entertainment and media markets of the growing markets in Asia where there are ample scope of market penetration. Astro have invested in a joint venture of DTH services in India where the company envisages opportunity for growth. Apart from the opportunities, the threat to the company and concerns over its current positions are also important to study. Rationale of Study The rationale of the study is to examine the strategies of the Astro All Asia Networks in promoting its prospects of short term and long term growth. The current position of the company and the strategic methods of alliance for entering the foreign markets could be discovered with the help of this study. The study also provides an insight on the political, environmental , social, technological, economic and legal risk to which the company is exposed in its current business position. The strength, weakness, opportunities and threats to Astro could be analyzed with the help of this study. Significance of Study The significance of the study on Astro All Asia Networks and its current business position is that the performance of the company and its current position could be used to get an understanding of the position of media and entertainment industry. The threat of substitute products and services of the Astro could be analyzed with the help of this study. The emerging trends in the media and entertainment industry of Astro would provide information on the competitive market scenario. The current situation of Astro’s business could be analyzed to find the potential threats of the new market in the under-penetrated markets of Asia. Apart from this information on the bargaining power of the suppliers and the customers could also be obtained. Obj ectives of Study The objective of this study is to provide an insight to the managers of the concerns of the company, the emerging risks and threats to the business of the company. The study is aimed at investigating the threats of Astro’s business like the probabilities of convergence its businesses of digital media and entertainment with the business of computers, laptops and note books. The threats of World Wide Web to the business of Astro are also examined. The threats of mobile networks on the business of Astro are also examined with the help of this study. The study is also aimed at exploring possible weakness in terms of political, social and environmental exposure in the foreign markets for expansion activity. The technological, economic and legal challenges for Astro in its current situation are also investigated with the help of this study. Scope and Limitation of Study The scope of this study is that it provides an insight on the opportunities of expansion of Astr o All Asia Networks in Malaysia as well as in the under-penetrated markets of Asia. The possibilities for stabilization of acquisition cost of subscriber through its quality of services helps to judge the prospects of profitability of the company. T

Business Case Analysis for Virgin Group Essay Example | Topics and Well Written Essays - 2500 words

Business Case Analysis for Virgin Group - Essay Example The history and milestones of Virgin Group (Virgin) is a portrait of how companies make strategic decisions in response to change. In a lot of situation, we can see the company's management altering the course of the business operations. However, it is notable that all the changes in Virgin is in direct response to new opportunities and threats. This report will look at the major strategic changes at Virgin Group as well as their respective motives and impact. The first section will give a brief description of Virgin. In order to fully evaluate the scenarios where strategic changes are made, this paper will draw insights from the different theories and principles in strategic management. The use to these tools and techniques is expected to give an accurate account of how the company comes up with its various decisions. The paper will conclude with its findings. The origins of Virgin Group can be directly traced to the Richard Branson's foremost business endeavor in 1968, the Student Magazine. In its pursuit of saving the magazine from financial crisis, Branson ventured into selling music records which were then significantly overpriced. From this humble beginning, the company has risen to integrate 24 businesses (as of 2000) where the major lines are Virgin Travel, Virgin Atlanta, Virgin Entertainment, Virgin Holidays, Virgin Retail, Virgin Express Holdings, Virgin Direct, Virgin Direct Personal Finance, Virgin Rail, V2 Music, and Virgin Net. How the company which started as a mail order operation venture into these diverse business operations is a direct result of the strategic changes that Virgin has decided to embark in. The firm had really explored uncharted waters as it recognizes various business opportunities in other markets. The first decision which signaled the company's willingness to go into other business lines was its move to establish Virgin Retail from its mail order operation. 3.0 From Mail to Retail In 1971, the company was pressured to seek a new way of distributing its products. This dilemma was triggered by the national postal strike which plagued the whole nation. It can be seen that this event significantly threatened the firm into bankruptcy. Recognizing that Virgin needs a distribution system apart from mail ordering, Branson opted to establish a physical distribution system. Virgin rented space where clients can visit and buy records. In this decision, the company exposed itself into new challenges. It should be noted that in terms of marketing, mail order operation only requires tailoring significant strategies for the three Ps-product, promotion, and price. The creation of distribution outlet necessitates a strategic decision on the other P which is place. Basic marketing tells us that in order to efficiently market a product, companies should strike a balance among the different factors in the marketing mix. Thus, the place where Virgin's customers pick up their favorite records should compliment the products sold, the promotion launched, and the price charged for the products. The case stated how Virgin designed the distribution outlet in order for it to be appealing to its target market: "True to the

Thursday, October 17, 2019

Analyzing a building or architecture based on several questions, see Essay

Analyzing a building or architecture based on several questions, see them in the uploaded file - Essay Example The size of the arena is estimated by the seating arrangement which is 5,110 permanent seats with 7,610 moveable chairs. Dorton Arena is opened to various patrons or clients across a diversity of the world. For instance, in the earlier days it was a residence of various sports teams and presently is the residence of the Caroline Rollergirls Its plan constituents steel, cast iron, parabolic arches, ground and tiers underneath rigid chairs are concrete. The support-hanging roof is a grooved metal decking enclosed with a bonded ceiling cover, while the edge columns are concrete-encased steel. Windows are steel framed with painted, glare-reducing glass. Therefore the materials used widely for construction are steel and concrete. The purpose of the building was for multi-use but the initial intention was to be just a domestic animals exhibition area and later, in the finishing point, still, it was approved extended use, showing the current necessitate for flexibility in the plan of intern al venues. For example it was a perfect place for business shows, graduations, sporty events, circuses, speakers, and other special events. In addition to above events, the arena is also used for concerts during the North Carolina State Fair. ... It is therefore a multipurpose building. In view of the fact that the building is multipurpose, it serves several people in the world who are in different sector of production. Furthermore, it is at the interest of the North Carolina especially in the following sectors; farming, production, business and education The building’s function influences its design in that, the literary & aesthetic value of the building completely compliments the wants of the functions taking place indoors, in the view that the tent-like, weigh down formed roof measures the original use of extra bent delay form in a structural design. In this case, the tiered seating of the ground and the line of the roof increase in equivalent. Comparing to other buildings that serve the same purpose, Dorton Arena is the most likeable structure because of its services that it provides. Thus, agriculture, industry, and commerce but it has seen a mixture of other functions. In the 1970’s it hosted the American Basketball Association’s Carolina, Raleigh Ice Caps, a minor league hockey team, called Dorton its home from 1991 to 199. It is also specious and therefore accommodates many people than other buildings. It is again influencetial to the future designs. For instance, in 1957, the American organization of Architects acknowledged the arena as one of the top best structure most anticipated to persuade the expectations of American architecture. It was listed as a state famous headstone in 1972 and The National Park Service says the structure has been highly praised globally for its modern blending of design and engineering. It’s two-twisted parabolic arch plan, edge hold columns, and wire structure provides a clear view from anywhere indoors and the building's

THEORY- Essay Example | Topics and Well Written Essays - 750 words

THEORY- - Essay Example It shows that the structure has a logical importance rather than a particular one. Basing on a hypothetical approach to the induction of generic principles and their abstract and will not deal with interest in the knowledge of the work but on an understanding of its theoretical structure. Structural analysis is more concerned with the poetics of the work of literature as far as basics go and so its theoretical. Real work, when analyzed, brings out the comparative aspect of periods, genre, and the like with other analyzes and one cannot isolate a particular concept or trait to one work. Thus, structural analysis embraces abstract and theoretical approach and uses general principles to the study of a particular work and vice versa (Todorov, 1969). The poem "Evolution" by Sherman Alexie talks about a liquor shop that opens on a full day throughout the week. The store is located at the border where the Indians come with jewelry televisions sets to purchase the liquor. The voice of the poem describes how the men around the border make their approach towards the liquor store. The tone of the voice of the poem expresses attitude more so in the part when the poet describes the movement of the Indians towards the shop store. The reflection is seen by the words that the poet uses to describe the situation. The voice of the poem has a social perspective where the poet describes the main characters "Indians" showing how united they are in accomplishing the primary goal of the poem (purchase of liquor). The perspective of the voice contributes towards reflecting the poets point of view. The theme of the poem is to bring out the nature of shop businesses and their constituents. In a business at some point, cases of uncertainty emerge and this is reflected when the newly named Buffalo Bill charge Indians five bucks as entry fee. In the poem, the museum acts as the tax collector. The poem characters act as

Wednesday, October 16, 2019

Analyzing a building or architecture based on several questions, see Essay

Analyzing a building or architecture based on several questions, see them in the uploaded file - Essay Example The size of the arena is estimated by the seating arrangement which is 5,110 permanent seats with 7,610 moveable chairs. Dorton Arena is opened to various patrons or clients across a diversity of the world. For instance, in the earlier days it was a residence of various sports teams and presently is the residence of the Caroline Rollergirls Its plan constituents steel, cast iron, parabolic arches, ground and tiers underneath rigid chairs are concrete. The support-hanging roof is a grooved metal decking enclosed with a bonded ceiling cover, while the edge columns are concrete-encased steel. Windows are steel framed with painted, glare-reducing glass. Therefore the materials used widely for construction are steel and concrete. The purpose of the building was for multi-use but the initial intention was to be just a domestic animals exhibition area and later, in the finishing point, still, it was approved extended use, showing the current necessitate for flexibility in the plan of intern al venues. For example it was a perfect place for business shows, graduations, sporty events, circuses, speakers, and other special events. In addition to above events, the arena is also used for concerts during the North Carolina State Fair. ... It is therefore a multipurpose building. In view of the fact that the building is multipurpose, it serves several people in the world who are in different sector of production. Furthermore, it is at the interest of the North Carolina especially in the following sectors; farming, production, business and education The building’s function influences its design in that, the literary & aesthetic value of the building completely compliments the wants of the functions taking place indoors, in the view that the tent-like, weigh down formed roof measures the original use of extra bent delay form in a structural design. In this case, the tiered seating of the ground and the line of the roof increase in equivalent. Comparing to other buildings that serve the same purpose, Dorton Arena is the most likeable structure because of its services that it provides. Thus, agriculture, industry, and commerce but it has seen a mixture of other functions. In the 1970’s it hosted the American Basketball Association’s Carolina, Raleigh Ice Caps, a minor league hockey team, called Dorton its home from 1991 to 199. It is also specious and therefore accommodates many people than other buildings. It is again influencetial to the future designs. For instance, in 1957, the American organization of Architects acknowledged the arena as one of the top best structure most anticipated to persuade the expectations of American architecture. It was listed as a state famous headstone in 1972 and The National Park Service says the structure has been highly praised globally for its modern blending of design and engineering. It’s two-twisted parabolic arch plan, edge hold columns, and wire structure provides a clear view from anywhere indoors and the building's

Tuesday, October 15, 2019

Research and Methodology paper 2 Essay Example | Topics and Well Written Essays - 6000 words

Research and Methodology paper 2 - Essay Example According to the health practice standard, every human being is responsible for quality health practices. Every person is involved in one way, or another to create a better health environment in the community. The health practitioners are accountable for the quality of health services they discharge to members of the community. The code of professional conduct demands that every decision made by the health practitioners is justified according to existing ethics and ethical behaviour standards. In that essence, many agree that the development of treatment on various conditions that affect many people is directly dependant to the research availed to the health practitioners. Research is dependable for facilitating and determining the cure for various conditions (Weinbroum, Ekstein & Ezri 2002). Research is also necessary for the determination of processes during administration of medicines. Apart from medical decision, research is critical in that it helps the practitioners be satisfied that the conditions affecting people are treatable under determined conditions. Research has provided the backbone for nursing practitioners to develop their practices and improve service delivery to members of the community who visit various health centres. The research methodology discusses or rather critiques individual research delivered under the operating practitioners department. Operating department practitioners fall under the umbrella of health care providers. Their main tasks involve is providing the patient with perioperative care. They manage operations towards safe and secure results. They are employed in medical operating departments. Even so, they can be allocated to other departments since they have a wide array of clinical and surgical knowhow. In most hospitals or health centres, they are mainly found in the accident and emergency units, intensive care units, and the ambulance service

Hrm Ulrichs Model Essay Example for Free

Hrm Ulrichs Model Essay ?Briefly describe the major features you would expect to find in an HR function which has adopted the Ulrich Model as the basis for its structure. The HR model as defined by Ulrich (1997) states that HR function should be: 1. Strategic Partners: Sit at the managerial table and contribute to the organisations strategy and alignment of HR strategy. Communicates efficiently with line management. Understands the business environment and drives key business processes and activities 2. Change Agents: Support, facilitate and initiate change, act as a stabilising force for employees in times of change 3. Employee Champions: Takes action to protect the interests and well being of the employees and ensuring they are the voice of the employee. 4. Administrative Experts: Ensures polices and procedures are up to date, they are legally compliant and have the ability to deliver innovative HR practices in HR recruitment, employee development and communication In the 1990’s Dave Ulrich moved to the three legged stool model for the organisation of the HR Function, this provided Centres of excellence This is a HR unit or an outsourced facility that provides HR services to a number of parties within the organisation. HR experts provide high level advice and solutions on key services and hr activities such as training and development, recruitment, reward and employee relations. Strategic Business Partners Senior HR Managers work closely with business leaders and line managers to contribute to the overall organisations strategy and align with HR strategy. They understand the business environment and drive key business processes and activities. HRM are expected to be creative Shared Services centres Large organisations provide a centralised HR function which deliver routine HR administration such as payroll, recruitment administration or absence monitoring.

Monday, October 14, 2019

Arguments for Regulating Financial Reporting

Arguments for Regulating Financial Reporting Acoording to Leuz and Verrecchia (2000) the accounting literature presents proof that the quality of accounting has economic consequences for e.g. costs of capital , efficiency of capital assignment (Bushman et al. 2006)etc. Land and Lang (2002) in their research mentioned that economic changes also have homogeneous consequences by stating that the quality of accounting has improved globally since 1990s. Land and Lang (2002) also say that the reason for the advancement in the quality of accounting is primarily due to globalisation and visualization of international accounting consensus. The argument proposed by the accounting theory is that the main aim of financial reporting is to reduce information asymmetry between managers and owners and other stakeholders contracting with the company (Watts, 1977; Ball, 2001). Favouring this notion Frankel and Li (2004) states that financial reporting decreases information asymmetry by disclosing relevant and timely information. Standard setting is a form of regulation which lays down generally accepted accounting principles (GAAP) (Scott, 2003, p. 9). Also accounting standards for listed companies in the European Union are promulgated by the International Accounting Standards Board (IASB). This report answers this question that whether or not we need this kind of regulation of financial reporting. What is Financial Reporting? To answer the report question, firstly, there is a need to answer the questions like what is financial reporting, who are the users of financial reports and how is financial reporting regulated and what are the bodies responsible for regulating the financial reporting. By answering these questions a better understanding of financial reporting will be achieved and which will ultimately aid in answering the report questions. Financial reporting enables an organization to communicate information about its performance externally (Atrill et al. 2005). So, financial reports provide summarized information about an organizations transactions over a specific time period to external decision makers. (e.g. Investors). The users of financial reports are employees, trade unions, government, creditors, lenders, customers, shareholders and investment analyst (Elloit et al. 2006). The needs of these various users of financial reports can be completely different. However, the main emphasis is put on the most usable statements like balance sheet, income statement and cash flow statement. The Accounting standard boards (ASB) which is responsible for setting and issuing accounting standards, the ASB is part of a broader structure including the Financial Reporting Council, the review panel and the Urgent Issues Task Force (UITF). The Financial reporting Council (FRC) is the body charged with the broad overview of the standard setting system. Although the FRC oversees the process of producing accounting standards, it has no input into the detailed rules. Conversely the principle sources of such regulation are The Law and the Accountancy Profession. The Law consists of certain Acts. Much of the legislation governing the UKs preparation of accounts is personified in the companies Act 1985 and companies Act 1989. They are mainly concerned with the accounts of limited liability companies. These Acts state that all financial statements constructed under the Act must present a true and fair view. The Act also deals mainly with minimum disclosure requirements and is foremost concerned with the protection of shareholders and creditors. It provides a framework for general disclosure by requiring that certain financial statements such as the profit and loss accounts and the balance sheet, should be prepared and presented to the shareholders and requires the specific disclosure of certain items such as depreciation and so on. These disclosure requirements resolve some of the problems associated with the asymmetry of information between the directors and some user groups. They also enable user groups to compare the level of their inducemen ts with those received by the other groups. The Act also requires that the directors not only present the financial statements to the shareholders each year but also that independent auditors are appointed to examine the financial statements and report their findings to the shareholders. The law addresses the problem of information asymmetry by requiring the disclosure of certain key items of interest to user groups. The Accountancy Profession also recommend the same but in this role as regulator. The accountancy profession is more influential in achieving a significant increase in the comparability of financial statements. Whereas the law provides the general framework for what is to be accounted for in the financial reports, the accountancy profession provides detailed rules in the form of accounting standards about how items and transactions should be accounted for. The two main regulatory bodies of financial reporting are The Law and the Accounting Profession with the Accounting Standards Board usually known as ASB (Elliot et al. 2008). In UK, most of the legislation related to the publishing of accounts is embodied in the Companies Act 1985 and 1989. The Companies Act 1989 is the main frame which the companies and accountants have to follow. All the financial statement drawn up under the act 1989 must present a true and fair view and its function is to protect all the users of the financial reports and statements. The second and the most important regulatory body is the accounting profession. The standard setters should be aware of the information needed by all users of financial reports and should know the impact and the outcome of a different accounting method on the needs of those users. The standard setters should also be able to resolve the conflicts which exist between the needs of different users. So, they have to find an alternative wa y which best satisfy user needs and this could be achieved by choosing the improvement of the social welfare instead of welfare of individuals. We know that Accounting Standards Board is the main accounting standard setter. Because the ASB is composed of professional accountants, they may be unfamiliar with the user needs. So , when there is a need for a change in accounting standard the ASB prepare and publish a draft standard called the FRED (Financial Reporting Exposure Draft). After the publishing of these drafts the comments from the public is invited and in the light of these comments the FRED is changed (or unchanged). Now the FREDs are issued as FRS (Financial Reporting Standard). The main disadvantage of this system is the ASB members are unfamiliar with the different user needs and the comments from the general public may not be equally represented. There are four things that standards in financial reporting supply people using it. The first one is Comparability; financial statements must allow people to compare one company with another one and evaluate the managements performance without spending time and money adjusting them to a common format and common accounting treatments. It is essential that users of financial reports or investment decision makers be supplied with relevant and standard financial reports which have been regulated and hence standardized. The second thing that standards and regulations supply is called Credibility. Because all this standards and regulations exist accountants have to treat every company in the same way. If the accountancy profession permitted companies experiencing similar events to produce financial reports that disclosed markedly different results simply because of a freedom to select different accounting policies they would lose all of their credibility. So, the standards should be compos ed of rigid rules and should not be broken. The third thing is Influence that means, setting up the standards has encouraged a constructive appraisal of the policies being proposed for individual reporting problems and has been a stimulus for the development of a conceptual framework. The last thing that the standards have to supply is discipline. Companies left to their own devises without the need to obey standards will eventually be disciplined by the financial markets. But in the short run investors in such companies may suffer loss. The Financial Reporting Council is aware of the need to impose discipline because most of the company failures in recent years are because of obscure financial reporting. Why should the Accounting Standards set? As we argued before, an important role of the regulations is to increase the comparability of accounts by limiting the choice of alternative accounting methods and to supply standardized accounts. This standardization can be achieved only by uniform accounting practice. If all accounti ng methods were standardized, two organizations which began the year with same balance sheets and which made the same transactions during the year, they would report the same balance sheets and the same profit and loss account at the end of the year. In addition to these advantages of regulations in financial reporting, there are also some more useful functions. Regulations can help to reduce the influence of personal biases and political pressures on accounting judgments. They can increase the level of user confidence in, and understanding of, financial reporting by clarifying the basis on which all accounts are prepared and presented. Finally, they can provide a frame of reference for resolving accounting problems which are not mentioned in legislation or accounting standards. As we argued earlier although the regulations in financial reports have very advantages it has many disadvantages too; One if these disadvantages is the Adverse Allocative Effects, this could occur if the AS B did not take into account of the economic consequences of the new standard or regulation they have issued. For example, additional costs could be imposed on preparers of accounts and suboptimal managerial decisions might be taken to avoid any reduction in earning or net assets. Consensus-seeking can be another disadvantage and this means the issuing of standards that are over-influenced by those with easiest access to the standard-setters. Most of the time this could happen with complex subjects. Standard Overload is composed of a number of statements which creates the most important disadvantages of standards. Some of them are; 1. There is more than one standard-setter body so, as well as it becomes more difficult to follow the new changes, the accountants are becoming so regulated that it becomes very difficult to use his/her accounting profession, to make judgments. 2. There are too many standards and regulations, so in the long run, they restrict the development of accounting profession by discouraging the accountants from experimenting new ways of recording transactions. 3. Some points are too detailed and some of them are not sufficiently detailed so, makes it hard to obey. 4. Standards are for general-purpose and sometimes they fail to respond to users and the firms needs. For example, a company which wants to attract investment finance can not make the necessary judgment of how much information is necessary and what form it need take so, it couldnt take the actions necessary to attract investors and may bankrupt. Some of the standards are lack of a conceptual framework this means they havent got a clear defensible logic and the rules tend to be rather arbitrary. This causes the standards to lose its credibility and acceptability.

Sunday, October 13, 2019

Struggle for Dominance and Mastery in Jack Londons The Call of the Wil

Struggle for Dominance and Mastery in Jack London's The Call of the Wild Isn't it funny how life itself is not just a fight for survival, but more a fight for mastery? Some people are satisfied with just survival, but some strive to be the best they can be during their life. In the novel, The Call of the Wild (1903), by Jack London, the author demonstrates life's struggles for dominance while following the life of a magnificent dog named Buck. Buck was living a peaceful, laxadazical life on a California estate when he is stolen and taken to the Klondike region of Canada, due entirely to the discovery of gold. In a matter of days, Buck's life makes a 180 degree turn when he finds himself in the harsh weather of Canada pulling a sled day after day. All this time, Buck is in a life and death struggle for dominance. Once he finally meets a master of his equal, his life is almost perfect. As life throws its curves, Buck finds himself being pulled away from his equal owner, Jack London. When Jack is later killed by the Yeehat Indians, Buck has to go out on his own and continue his tre... Struggle for Dominance and Mastery in Jack London's The Call of the Wil Struggle for Dominance and Mastery in Jack London's The Call of the Wild Isn't it funny how life itself is not just a fight for survival, but more a fight for mastery? Some people are satisfied with just survival, but some strive to be the best they can be during their life. In the novel, The Call of the Wild (1903), by Jack London, the author demonstrates life's struggles for dominance while following the life of a magnificent dog named Buck. Buck was living a peaceful, laxadazical life on a California estate when he is stolen and taken to the Klondike region of Canada, due entirely to the discovery of gold. In a matter of days, Buck's life makes a 180 degree turn when he finds himself in the harsh weather of Canada pulling a sled day after day. All this time, Buck is in a life and death struggle for dominance. Once he finally meets a master of his equal, his life is almost perfect. As life throws its curves, Buck finds himself being pulled away from his equal owner, Jack London. When Jack is later killed by the Yeehat Indians, Buck has to go out on his own and continue his tre...

Saturday, October 12, 2019

Resisting Negative Peer Pressure Essay -- Peer Pressure Essays

"God made you so you can be your own individual. You shouldn't be anyone else." -- Wyclef Jean "Everything don't mean a thing if it ain't the thing you want. Express Yourself!" -- Charles Wright Remember when you were first taught the concept of peer pres ­sure back in elementary school? Your teachers educated you on the value of respecting yourself and others around you and to nev ­er force someone to do something that they do not want to do. As we get older, the lessons of peer pressure go on without much to say. We experience life and learn from our mistakes. We think that we carry our wits about us every ­where we go when we are with groups of people. We may think that we, as older students, are not subjected to peer pressure, but it happens more times than we think. As students from high school transition into college, times can be rough. They have to get used to their new environment and adapt to any changes that come their way. Someone who was not into the party scene in high school might wind up living on a floor that is wild and crazy, and they will have to adapt to their environment in order to fit in with everyone else. Next thing they know their whole persona changes. They be ­gin to think differently, dress differently, and act differently just to fit in with a group of people. It is crazy to think that a group of peo ­ple can have such a massive influence on one person, but someone’s lifestyle can be changed drastically just by conforming and adopting to other people’s values and actions as they forget about their own. However, peer pressure does not only relate to the party scene. Students can experience peer pressure when it comes to doing well in their classes. If every ­one else is stressing out, you are... ... to dress a certain way or act a certain way, just so that I could fit in with them. I think now is the perfect time to say, â€Å"ain’t no body got time for that!† And that’s just it. Ain’t no body got time for that. Nobody should have time to conform to other people’s wants and needs. We should be surrounding ourselves with people who are accepting us for what we have to offer. However, for some people, they succumb to the peer pressures in college. In college it is all about finding your nitch; what you are good at, establishing a group of friends, and participating in activities and organizations you want to be a part of. College is not about seeking approval from others, it is about seeking approval from yourself. You are the only person that is standing in your way to be successful, so do not let anyone pressure you to do something that will dull your sparkle. Resisting Negative Peer Pressure Essay -- Peer Pressure Essays "God made you so you can be your own individual. You shouldn't be anyone else." -- Wyclef Jean "Everything don't mean a thing if it ain't the thing you want. Express Yourself!" -- Charles Wright Remember when you were first taught the concept of peer pres ­sure back in elementary school? Your teachers educated you on the value of respecting yourself and others around you and to nev ­er force someone to do something that they do not want to do. As we get older, the lessons of peer pressure go on without much to say. We experience life and learn from our mistakes. We think that we carry our wits about us every ­where we go when we are with groups of people. We may think that we, as older students, are not subjected to peer pressure, but it happens more times than we think. As students from high school transition into college, times can be rough. They have to get used to their new environment and adapt to any changes that come their way. Someone who was not into the party scene in high school might wind up living on a floor that is wild and crazy, and they will have to adapt to their environment in order to fit in with everyone else. Next thing they know their whole persona changes. They be ­gin to think differently, dress differently, and act differently just to fit in with a group of people. It is crazy to think that a group of peo ­ple can have such a massive influence on one person, but someone’s lifestyle can be changed drastically just by conforming and adopting to other people’s values and actions as they forget about their own. However, peer pressure does not only relate to the party scene. Students can experience peer pressure when it comes to doing well in their classes. If every ­one else is stressing out, you are... ... to dress a certain way or act a certain way, just so that I could fit in with them. I think now is the perfect time to say, â€Å"ain’t no body got time for that!† And that’s just it. Ain’t no body got time for that. Nobody should have time to conform to other people’s wants and needs. We should be surrounding ourselves with people who are accepting us for what we have to offer. However, for some people, they succumb to the peer pressures in college. In college it is all about finding your nitch; what you are good at, establishing a group of friends, and participating in activities and organizations you want to be a part of. College is not about seeking approval from others, it is about seeking approval from yourself. You are the only person that is standing in your way to be successful, so do not let anyone pressure you to do something that will dull your sparkle.

Friday, October 11, 2019

Story “The Movies That Rose From the Grave” Essay

Drumhead In his authorship. The Movies That Rose From the Grave. Max Brooks. explains how films. books. picture games. and telecasting shows about Zombis have continued to be a leader in the horror industry for the past 40 old ages. The narrative of Zombis originated as myths and tall narratives. The first Zombie film. White Zombie. was released in 1932. During this clip period. a Zombie was a living individual that was made to move as a cadaver. With the release of George A. Romero’s film. Night of the Living Dead. in 1968. the impression of a Zombie changed drastically. In this film. Zombis were portrayed as people who had risen from the dead and terrorized society. Zombis destroyed the encephalon of their life victims and lived off of human flesh. Their chief intent was to destruct human society. With the development of computing machine games such as Resident Evil and House of the Dead. more people were fall ining the Zombie fad. More zombie films were created and the followers inc reased. Even today. Zombis have continued to be a ruling force in the film. telecasting. and video game industry. This has many people inquiring why. Max Brooks discusses how current events over the past six old ages have influenced the type of amusement consumers seek. Over the past six old ages tragic events such as terrorist act. war. planetary unwellness. and weather related catastrophes have dominated our lives and the intelligence. To get away from the anxiousness created from existent life menaces. society relies on fictional characters such as Zombis. Peoples can watch films about flesh feeding animals out to destruct the Earth cognizing that it will ne'er happen in existent life. Horror movies cause the spectator to go scared and nervous. Much like worrying about whether a terrorist onslaught is traveling to go on once more at an airdrome or whether your place is traveling to be destroyed by a hurricane. horror movies cause anxiousness. However. this anxiousness is relieved every bit shortly as the film is over. Peoples use fictional events and characters to get away from existent life events and emphasiss. even for merely a short clip. There have been other fictional horror characters such as lamias and monsters. These characters have non continued to rule in a manner that living deads have. It is ill-defined how long the living dead tendency will go on.

Thursday, October 10, 2019

Mobile Phone Usage Among College Students Essay

1. Introduction A mobile phone or mobile (also called cellphone and handphone) is an electronic device used for mobile telecommunications (mobile telephone, text messaging or data transmission) over a cellular network of specialized base stations known as cell sites. Most current cell phones connect to a cellular network consisting of switching points and base stations (cell sites) owned by a mobile network operator. In addition to the standard voice function, current mobile phones may support many additional services, and accessories, such as SMS for text messaging, email, packet switching for access to the Internet, gaming, Bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video, MP3 player, radio and GPS. The International Telecommunication Union estimated that mobile cellular subscriptions worldwide would reach approximately 4.6 billion by the end of 2009. Mobile phones have gained increased importance in the sector of information and communication tech nologies for development in the 2000s and have effectively started to reach the bottom of the economic pyramid. The Indian telecommunication industry, with about 506.04 million mobile phone connections (Nov 2009)[update], is the third largest telecommunication network in the world and the second largest in terms of number of wireless connections (after China). India has become one of the fastest-growing mobile markets in the world. The mobile services were commercially launched in August 1995 in India. In the initial 5–6 years the average monthly subscribers additions were around 0.05 to 0.1 million only and the total mobile subscribers base in December 2002 stood at 10.5 millions. However, after the number of proactive initiatives taken by regulator and licensor, the monthly mobile subscriber additions increased to around 2 million per month in the year 2003-04 and 2004-05. Read more:  Essay About Harmful Effects of Mobile Phones on Students Kerala is the state with highest teledensity and the number of subscribers in the state has crossed 1.7 million. The increase in mobile phone usage in Kerala had been led by the growth in the state’s non-resident population and the fall in call rates. In its backward Malappuram district with a huge expat population, already there are more phones than people. It is with this understanding and regard that the mobile phone market has been burgeoning in India that we proceed to conduct this survey as an attempt to understand the mobile phone use pattern among the specific group – youth, by narrowing down the study in the campus of Sacred Heart College, Thevara. Over the years the bad side of technology has also been brought to forefront placing the onus of bad behaviour as always on the youth. It is an accepted fact that mobile technology has corroded the lives of many young people and has reduced their productivity within the college campus. This study, then, while being a trend analysis survey, is also relevant in the context that it attempts to bring out solutions to this problem of â€Å"mob menace-on-campus† on the basis of the responses of the students (purported victims) in question. 2. Objectives The objectives of this survey may be drawn out as follows; a. To identify the average number of students using mobile phones within the campus b. To identify the income versus consumption pattern with respect to purchase and further spending on mobile phones by students who use mobile phones c. Sketch the current trends in mobile phone usage among students d. Understand whether a majority have the propensity to get into trouble using mobile phones e. Come up with possible solutions to reducing mobile phone menace within the campus 3. Methodology In keeping with the above stated objectives, we adopted the methodology of simple random sampling to attain a sample of 77 students in the ratio of 1:2:4 for 1st years, 2nd years and 3rd years respectively, accounting for a total of 11 departments offering undergraduate courses within the college. Therefore we have a total of 11 first years, 22 second years and 44 third years. The third years who have been acclimatized with the college  surroundings provide the most reliable and consistent data, first years stand on unsure ground and 2nd years show rebellious tendencies. Of these, a majority of trends were analysed on the basis of responses of only 64 (out of 77) students who possessed mobiles within the campus. The survey was conducted with the help of a written questionnaire consisting of a variety of questions numbering a total of 31 (see Appendix I). 4. Findings and Conclusions Before moving to the major conclusions derived from the survey, it would be worthwhile to understand the basic characteristics of the sample of 77 students surveyed. 4.1 Basic Characteristics[1] Among those surveyed:  a. 58% are females, with relatively more male samples (55%) coming only among second years b. 56% fall under the age group 18-20, the remaining in 20-22 group c. Arts and Science groups together contribute more to the total sample strength, in keeping with the relatively greater number of departments that they have in the college. d. 75% of the respondents are day-scholars e. A small percentage of 31% of respondents are engaged in any form of part-time or other income earning activities along with their studies, with the greatest contribution coming from 3rd year students of upto 34%. f. Overall 52% of the respondents claim monthly incomes of over Rs. 5000, but internal vagaries can be noted with about 36% of II year students putting their monthly income at only Rs. 1500-3000. g. Among those surveyed, a majority i.e. 83% confess to bringing and using mobile phones within the campus. The highest usage may be seen among the III years (91%) and lowest among II years (68%). From this we can deduce that on an average between 65 to 80% of all students in the college are using mobile phones within the campus. 4.2 Income-Spending Patterns in Mobile Use As against popular belief, mobiles are mostly seen as utilities rather than prestige goods by the students in that while 52% claimed incomes above Rs.5000 only 31% of the respondents actually possessed mobile phones ranging above Rs.5000. The entire 5% of respondents, who possess mobile costing over Rs.10, 000 not surprisingly, consists of male respondents reflecting male fondness for gadgets. A. Ownership of Mobile We also see that parents consider it a matter of great necessity that their wards possess mobile phones as even though 31% of the respondents worked, only 28% had purchased the mobile out of their own income. A big majority, 72% students, possessed mobiles with the complete knowledge and acceptance of parents. B. Monthly Spending on Mobile It is interesting to note that females are considerably frugal when it comes to spending money on mobile phones in lieu of recharges or normal bill payments, never going beyond an average of Rs.500/month. Males still have a tendency to cross Rs.500 with 24% of then doing so and a very small percentage (4%) dare to cross Rs.1000 a month. On an average, however, a good majority of 67% are able to limit their monthly expenses to less than Rs.300. This may be attributed primarily to the fact they use pre-paid mobile connections offering minimal top-up recharge cards aplenty in the market. 4.3 Trends in Mobile Usage To identify the current trends among mobile users in college we use the responses of 83% of respondents who confirm that they bring and use mobiles within the campus. The following are the major trends noticed. A. The most used mobile handsets: Nokia B. The most used type of mobile connection: Pre-paid 56 of the 64 respondents prefer to use pre-paid and not post-paid connections. The reasons may be that it allows cheap and easy recharge and prevents too much interference from the parents regarding usage and convoluted processes of bill payments. Further it also prevents over-the-budget use of mobiles by restricting the number of calls, messages etc that one can make during a given recharge period. C. Preferred Mobile Network: Airtel The top three mobile service providers among the students surveyed are Airtel, BSNL, and Vodafone. While Airtel being the leading provider was not a surprise result, BSNL emerging the second most popular service provider was quite against the expectations, given the recurrent troubles in connectivity and overall poor performance. However the attractively priced student plans must provide the incentive to purchase the connection. D. Most Communications go to Friends/Classmates While overall we see that friends/classmates surpass family in receiving communications from students, this marginal overtaking occurred in case of the III years alone. Among I years and II years family comes first in terms of maximum communications. Again, the 11% of people who agree to communicating most with their boyfriend/girlfriend may also seem as too small a percentage. Here again the III years (almost 9%, especially boys) were more given to accepting that they had relationships and frequently communicated with them. E. Primary time of use: Evening F. Service Most Used: SMS The top two services for which the mobile is used are to send SMSes and to enjoy music. Calls (ironically, the primary purpose of mobiles) come only third. The fact that GPRS facility is least used points to the fact that a  good majority of students are still not much acquainted with mobiles having higher end facilities. While analyzing the use of important mobile services, it would also help to separately present the behaviour of males and females in this regard. Even though females form a greater number of respondents, only 5% actually use the GPRS facility against 24% of males. A similar trend is seen in case of Camera/Video usage and also FM/music player. G. Most Popular form of communications: Forwards A whopping 42% of all respondents prefer to communicate via forwarded messages alone. This is primarily because of the numerous â€Å"free SMS† plans provided by the pre-paid connections. While they could make use of this facility to send personalized messages, a lack of sufficient personal thoughts to send to one’s friends and classmates (whom one meets everyday) and a relatively larger store of forwards traveling through the mobile networks, it affords a cheap and easy way to stay in touch. The second most preferred method of staying in touch is found to be missed calls. H. Main reason for bringing mobiles to college: Family While this may seem quite contradictory to the earlier result, note that earlier it was mentioned that only III years gave friends/classmates precedence to family. The trend is similar in this case as well. But over all keeping in touch with family is believed to be the main reason to bring mobiles to college. Our earlier conjecture that mobiles are no longer luxuries or prestige goods is revalidated here with only 4% of boys affirming that they bring mobiles in order to impress others. We can also safely state that the entertainment value of mobiles is of great importance to the students with an overall of 27% agreeing that they bring the mobiles to college only in order to listen to music or play games during free hours. 4.4 Mobiles: Danger or Saviour? Now, it is necessary to tackle the issue of propensity of the youth to entangle themselves in serious problems by using/misusing the services of  mobiles. The survey shows interesting results. A. Mobile as a tool for social networking? No! A majority of students seem to be aware of the dangers of making friends through the mobile and hence have successfully avoided any attempts to network using mobiles. But among the 13% of those who have been adventurous, it is quite disturbing to note that 75% are male students. B. Trends of Disturbing Calls/Messages? While a majority claim that they have definitely at various times received disturbing calls/messages from random unknown persons, only 22% admit to having sent such calls or messages. Again, the propensity to do so is higher in males (40% in males as against 10% in females). C. Knowledge of troubles related to Mobiles in college: Very Less D. Mobile as a Saviour? 4.4 Possible Solutions to Mobile Menace In order to postulate solutions to mobile phone menace on campus, we must first find out whether the students feel that mobile phones are actually a menace on campus. From the above section what we understand is that a good majority of students using mobiles are rational and mature preferring to stay away from troubles, known or unknown. And they have most often felt that mobiles are more helpful in contacting their close ones in times of difficulty. In this line, the result is that 44% don’t think mobiles are a menace (including those who don’t possess mobiles in campus). But at the same time 30% are also undecided between the advantages and disadvantages of having a mobile in college. Hence these results cannot be taken at face value. We need to probe further with regard to two specific problems namely, camera phones and loss of attentiveness in class. A. Yes to a Camera Ban Females, naturally being concerned about their safety, over the 3 years of college, uniformly support a ban on camera phones in college campuses. The trend among males is quite peculiar. A majority of first years and third years are in support whereas the number drastically falls in the case of second years. This can only be attributed to the fact that a majority of second years often go through a phase of rebellion within the college, where rational thinking becomes faint. The result is purposeful disregard of all bans and regulations, which is very evident throughout the survey. B. Yes to Mobile Jammer In case of the possible use of mobile jammer too we see that I years in all eagerness to please and learn are willing to comply with its use during class hours. The II year students are more prone to bunking, disregard and involvement in extra-curricular activities and hence both males and females are quite against the idea of mobile jamming during class hours (as that is when they would require the mobile most!). Again, once students enter III year being more conscientious and exam-oriented, they are more willing to comply with such a possible jam. Therefore the compliance behaviour of students varies greatly with their mental makeup, objectives and peer behaviour which changes from year to year. Universally it was felt that I year and III year responses were more grounded, rational and in keeping with objective decision-making process. C. Provision of Mobile Phones by College: A Possible Solution While camera ban may be partially effective, recurrent programmes and festivals prevent it from becoming fully functional. Mobile jammers (especially of partial formats) can involve huge technological costs and also real costs in terms of time lost in communicating between departments not only for students but also for faculty and other staff. Then what can be done? What we did with laptops/computers; make it available to students. It is obvious that even after successive bans mobiles are being used in the campus. The main reason as we have found is the need to stay in touch with family and friends, due to odd timings, blocks and other transportation  problems, and also as a source of entertainment. So what would be the response of students to a possible offer from the college to provide low end basic phones (all of which nowadays come with FM/Music player) to be used during the period of graduation? The only condition we put was an extra payment of Rs.500 (which can be seen as a refundable caution deposit) at the beginning of the course. And quite surprisingly, without any other incentive, 40% responded in affirmative; they are willing to use this facility. The most promising response came from III years where 50% said yes, and among I years 36%, but it was least in II years at 23%. While 40% may seem as a small number, it is also important to understand that the remaining 60% doesn’t completely disown this scheme. Instead there is a very important group; the ‘Can’t Say’ group. It has always been seen that these are the people who make or break plans. As much as 17% are undecided regarding the adoption of the scheme. They represent the group of people who carefully weigh incentives and take decisions. Since they have not received all information they desist from committing to the programme. On the other hand a string of incentives such as – free connections, group calling cards, self-payment (without interference, atleast at superficial levels, from college), pre-fed numbers for emergencies etc. would considerably shift the 17% towards yes. In case of indecision also we see that the II years are ahead, whereas III years who have confidence in the system, and understanding of the utility of mobiles have least indecision. One can ponder over the cost elements of making such a provision available, but doing that would not fall under the purview of this study. But a general note should be made that most companies would be willing to provide such facilities within the campus at low cost (in case of bulk supply). It is also interesting to note that among the 17% of students who don’t possess mobile phones, 38% (comprising of 60% girls) said yes, an equal number were undecided and only 24% said a strict no. They perhaps represent those students who are totally averse to use of mobile technology itself. Recent reports in newspapers surrounding this debate have also shown that parents are willing to accept such a provision (some parents themselves put  forward this idea). Our survey shows that, if it is implemented when students enter first year itself, there is a high chance of gaining uniformity in mobile usage (preventing any possible demonstration effects), almost completely eliminating camera phones (with the agreement of students), and a knowledge that ultimately it is the property of the college and must be returned with the trust that authorities have reposed in them would decrease chances of misuse. The idea is to come up with an incentivised plan to encourage students to make use of the facility if put into effect. It would also encourage teachers and students to reduce barriers and open all channels of communications at all times. In Conclusion: The mobile technology has undoubtedly spread through the college, but mostly as a utility rather than a luxury. But the fact that it provides outlet for entertainment makes it more endearing for the students. Male students are more likely to venture into the technological sides of the mobile while girls keep it basic. The spending is kept generally within limits of Rs.300/month. Other trends include a majority use of Nokia handsets with pre-paid connections, to communicate with family/friends. A good majority treats mobiles with safety and stay away from dangerous use. But the boys have a greater tendency to take risks in this regard. Generally mobiles are perceived more as a saviour than a danger. There is no possibility hence that they will stop using mobile phones, thereby making a ban ineffective. But logical sense prevails in that they are aware that camera bans are meant for their safety and security. Overall 44% are also tending toward a possible partial (during class hours only) use of mobile jammers as well. But it seems that if the college is willing to invest in low-end mobile phones for students, while it may not ensure 100% compliance and riddance to technology related problems, it can go a long way in ensuring uniformity, constant communications and closer links between authorities and students on the basis of trust and confidence.