Wednesday, September 2, 2020

Leopard Seal Facts

Panther Seal Facts In the event that you get the chance to take an Antarctic journey, you might be sufficiently fortunate to see a panther seal in its regular living space. The panther seal (Hydrurga leptonyx) is an earless seal withâ leopard-spotted hide. Like its catlike namesake, the seal is an incredible predator high on the natural way of life. The main creature that chases panther seals is the executioner whale. Quick Facts: Leopard Seal Logical Name: Hydrurga leptonyxCommon Names: Leopard seal, ocean leopardBasic Animal Group: MammalSize: 10-12 feetWeight: 800-1000 poundsLifespan: 12-15 yearsDiet: CarnivoreHabitat: Sea around AntarcticaPopulation: 200,000Conservation Status: Least Concern Depiction You may think the conspicuous recognizing highlight of the panther seal is its dark spotted coat. Notwithstanding, numerous seals have spots. What sets the panther seal separated is its prolonged head and twisted body, to some degree looking like a hairy eel. The panther seal is earless, around 10 to 12 feet in length (females somewhat bigger than guys), weighs somewhere in the range of 800 and 1000 pounds, and consistently is by all accounts grinning in light of the fact that the edges of its mouth twist upward. The panther seal is enormous, yet littler than the elephant seal and walrus. <img information srcset=https://www.thoughtco.com/thmb/YmBvW1OWXUsAKSwQ0akFoDpgyQQ=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/panther sealgrinning598869098-e4be23f9885947de85a3aa16315aac64.jpg 300w, https://www.thoughtco.com/thmb/rVQIINXkDPVUsibeEhsguYncjcM=/998x0/filters:no_upscale():max_bytes(150000):strip_icc()/panther sealgrinning598869098-e4be23f9885947de85a3aa16315aac64.jpg 998w, https://www.thoughtco.com/thmb/9Hl9uq1IiTNB0471qN1NEL_5zsY=/1696x0/filters:no_upscale():max_bytes(150000):strip_icc()/panther sealgrinning598869098-e4be23f9885947de85a3aa16315aac64.jpg 1696w, https://www.thoughtco.com/thmb/vbcjUA7ODGnzNI1pVSZgoxkqISg=/3093x0/filters:no_upscale():max_bytes(150000):strip_icc()/panther sealgrinning598869098-e4be23f9885947de85a3aa16315aac64.jpg 3093w information src=https://www.thoughtco.com/thmb/YSnYHnFERATHoMkPzxtcWQhaJRM=/3093x2056/filters:no_upscale():max_bytes(150000):strip_icc()/panther sealgrinning598869098-e4be23f9885947de85a3aa16315aac64.jpg src=//:0 alt=The mouth of the panther seal rotates toward the sky at the edges, taking after a grin. class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-6 information following container=true /> The mouth of the panther seal rotates toward the sky at the edges, looking like a grin. Diminish Johnson/Corbis/VCG/Getty Images Territory and Distribution Panther seals live in the Antarctic and sub-Antarctic waters of the Ross Sea, Antarctic Peninsula, Weddell Sea, South Georgia, and Falkland Islands. Now and again they are found along the southern shorelines of Australia, New Zealand, and South Africa. The panther seals territory covers that of different seals. Diet <img information srcset=https://www.thoughtco.com/thmb/rHGdjqd1WxY8ad4SC_lcscoukwc=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/adelie-penguin-glancing in-panther seal-s-mouth-518946030-5a2ed5947d4be80036b126a4.jpg 300w, https://www.thoughtco.com/thmb/9zEIqUTZO2vMrw2oxZ3vFlHMqvU=/1725x0/filters:no_upscale():max_bytes(150000):strip_icc()/adelie-penguin-glancing in-panther seal-s-mouth-518946030-5a2ed5947d4be80036b126a4.jpg 1725w, https://www.thoughtco.com/thmb/z_DC5M5zJj_Jw4dFaTFKDbr7mks=/3150x0/filters:no_upscale():max_bytes(150000):strip_icc()/adelie-penguin-glancing in-panther seal-s-mouth-518946030-5a2ed5947d4be80036b126a4.jpg 3150w, https://www.thoughtco.com/thmb/ppDSGDbhVB0RB8ghgs92Zoj4ctg=/6000x0/filters:no_upscale():max_bytes(150000):strip_icc()/adelie-penguin-glancing in-panther seal-s-mouth-518946030-5a2ed5947d4be80036b126a4.jpg 6000w information src=https://www.thoughtco.com/thmb/QqO2E4VsCxpBsknf7S2jCbfLVRM=/6000x3992/filters:no_upscale():max_bytes(150000):strip_icc()/adelie-penguin-glancing in-panther seal-s-mouth-518946030-5a2ed5947d4be80036b126a4.jpg src=//:0 alt=Leopard seals eat penguins. class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-11 information following container=true /> Panther seals eat penguins.  © Tim Davis/Corbis/VCG/Getty Images The panther seal will eat pretty much some other creatures. Like different meat eating well evolved creatures, the seal has sharp front teeth and fearsome-looking inch-long canines. Nonetheless, the seals molars lock together to make a sifter that permits it to channel krill from the water. Seal little guys fundamentally eat krill, however once they figure out how to chase, they eat penguins, squid, shellfish, fish, and littler seals. They are the main seals that normally chase warm-blooded prey. Leopard seals regularly hold up submerged and drive themselves out of the water to grab their casualty. Researchers can break down a seals diet by looking at its hairs. Conduct Panther seals are known to get away with tomfoolery with prey, commonly with youthful seals or penguins. They will pursue their prey until it either escapes or bites the dust, yet wont fundamentally eat their execute. Researchers are questionable of the explanation behind this conduct, yet trust it might help sharpen chasing abilities or may just be for sport. <img information srcset=https://www.thoughtco.com/thmb/0w0qI59bJ8JCzVOPiN0KIjisFlg=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/grown-up panther sealhydrurga-leptonyxinspecting-the-camera-above-and-underneath water-at-damoy-pointantarcticapolar-locales 536221628-5a300cb789eacc0037c58bce.jpg 300w, https://www.thoughtco.com/thmb/Y9BzwLVM2sTGOYTFSlalvlgoto4=/869x0/filters:no_upscale():max_bytes(150000):strip_icc()/grown-up panther sealhydrurga-leptonyxinspecting-the-camera-above-and-beneath water-at-damoy-pointantarcticapolar-districts 536221628-5a300cb789eacc0037c58bce.jpg 869w, https://www.thoughtco.com/thmb/H3oA-ASFHAWxHk42fWioLeT_vvw=/1438x0/filters:no_upscale():max_bytes(150000):strip_icc()/grown-up panther sealhydrurga-leptonyxinspecting-the-camera-above-and-underneath water-at-damoy-pointantarcticapolar-areas 536221628-5a300cb789eacc0037c58bce.jpg 1438w, https://www.thoughtco.com/thmb/swpZsieG9oSU8YiMfDzZ6XqSQGA=/2576x0/filters:no_upscale():max_bytes(150000):strip_icc()/g rown-up panther sealhydrurga-leptonyxinspecting-the-camera-above-and-underneath water-at-damoy-pointantarcticapolar-areas 536221628-5a300cb789eacc0037c58bce.jpg 2576w information src=https://www.thoughtco.com/thmb/iYL-vKQy2f-JnZ4n1acP7qO3y3Q=/3865x2576/filters:no_upscale():max_bytes(150000):strip_icc()/grown-up panther sealhydrurga-leptonyxinspecting-the-camera-above-and-underneath water-at-damoy-pointantarcticapolar-locales 536221628-5a300cb789eacc0037c58bce.jpg src=//:0 alt=Leopard seal guys hang under the ice when they sing. class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-17 information following container=true /> Panther seal guys hang under the ice when they sing. Michael Nolan/Getty Images During the austral summer, male panther seals sing (boisterously) submerged for quite a long time every day. A singing seal hangs topsy turvy, with a bowed neck and throbbing expanded chests, shaking from side to side. Every male has a particular call, despite the fact that the calls change contingent upon the seals age. Singing concurs with the rearing season. Hostage females have been known to sing when conceptive hormone levels are raised. Propagation and Offspring While a few sorts of seals live in gatherings, the panther seal is single. Exemptions incorporate mother and puppy sets and transitory mating sets. Seals mate in summer and conceive an offspring following 11 months incubation to a solitary puppy. During childbirth, the little guy weighs around 66 pounds. The little guy is weaned on the ice for about a month. Females become full grown between ages three and seven. Guys develop somewhat later, regularly between ages six and seven. Panther seals live quite a while for a seal, somewhat in light of the fact that they have not many predators. While the normal life expectancy is 12 to 15 years, itsâ not remarkable for a wild panther seal to live 26 years. Protection Status As indicated by the National Oceanic and Atmospheric Administration (NOAA), researchers once accepted there might be more than 200,000 panther seals. Ecological changes have drastically influenced species the seals eat, so this number is likely incorrect. The panther seal isn't jeopardized. The International Union for Conservation of Nature (IUCN) records it as a types of least concern. Panther Seals and Humans Panther seals are profoundly hazardous predators. While assaults of people are uncommon, instances of animosity, following, and fatalities have been recorded. Panther seals are known to assault the dark barges of inflatable vessels, representing a circuitous hazard to individuals. Be that as it may, not all experiences with people are ruthless. At the point when National Geographic picture taker Paul Nicklen dove into Antarctic waters to watch a panther seal, the female seal he captured brought him harmed and dead penguins. Regardless of whether the seal was attempting to take care of the picture taker, instruct him to chase, or had different thought processes is obscure. Sources Rogers, T. L.; Cato, D. H.; Bryden, M. M. Conduct importance of submerged vocalizations of hostage panther seals, Hydrurga leptonyx. Marine Mammal Science.â 12â (3): 414â€42, 1996.Rogers, T.L. Source levels of the submerged calls of a male panther seal. The Journal of the Acoustical Society of America.â 136â (4): 1495â€1498, 2014.Wilson, Don E. what's more, DeeAnn M. Reeder, eds. Species: Hydrurga leptonyx. Warm blooded animal types of the world : an ordered and geographic reference (third ed.). Baltimore: Johns Hopkins University Press, 2005.

Saturday, August 22, 2020

Longevity research Essay

Today, a lot of individuals have figured out how to appreciate life by and by as a senior in the network. This would talk about those in the 70’s and past. Future for Americans, which was a negligible 49 years in 1900, has now expanded to around 76 years. This we can say is because of enhancements in social insurance, nourishment, and the general way of life. In addition to the fact that people are living longer, yet they are getting progressively dynamic in their more seasoned age, comparative with older of the past. Progressively more seasoned Americans are capable complete their own â€Å"instrumental exercises of every day living† (Hodes 2003) As such, the craving forever has developed and billions have been filled life span examine, an endeavor intended to find available resources to broaden life. An immense inspiration in science has been all around financed to find how to keep man alive longer, with its point toward an ever increasing number of years. (Douglas 2006) There are concerns anyway one must view considering this, in particular, will a general public with many living over a hundred years be entirely wonderful as it appears to introduce? The primary concern would be the personal satisfaction given that despite the fact that the body might be kept wellbeing, the cerebrum will be maturing. Without a doubt, the brain at 110 years old isn't as clear as that of one at 60 years old. There are numerous maladies that relate with the maturing cerebrum, yet let us utilize the more typical Alzheimer’s illness for instance. This is a staggering condition that has been believed to profoundly affect people, families, the medicinal services framework, and society all in all. Segment examines propose that if the ebb and flow patterns look after themselves, the yearly number of episode instances of this malady will start a sharp increment in the year 2030 something like that. (Alzheimer’s affiliation 2009) This will be a period that individuals conceived somewhere in the range of 1946 and 1964 will all be more than 65 years. Studies further show that continuously 2050, the quantity of Americans with the malady could twofold. Envision these suggestions. It’s genuine that individuals live more, however then what personal satisfaction would one be able to have on the off chance that he lives 20 years all the more yet has lost memory of his loved ones. This sickness represents around 50-half of instances of dementia. With increment life span, there will be an enormous increment in the pervasiveness of the sickness as individuals will be living to be more seasoned. It very well may be such trouble to the person to live in a condition where for quite a long time he is getting a handle on at recollections that he can't remember. It’s a staggering weight to the family also, as they will presently be liable for all the more older, living longer lives, unequipped for self consideration, and possibly unequipped for perceiving kinfolk. Envision a situation where a parent is 110 years of age, their kid being 85 and their grandkid at 60, how might it be achievable for the divert of care to go from parent to youngster in such a situation where all are classifiable as matured. A subsequent concern is that separated from the maturing mind, there is likewise the maturing body. The facts demonstrate that the individual will be living long, yet then there are large numbers of dangers that will go with this. The mileage from all the years will currently set in as he will presently be progressively inclined to huge numbers of malady as years pass by. Afflictions like joint inflammation of the joints, a respiratory failure, feeds, waterfalls, diabetes and a lot more will all presently be factors that become possibly the most important factor. Much more dreadful, should the individual increase a long-playing crippling condition, one with no fix, for example, the instance of Alzheimer’s recently referenced, of course what sort of personal satisfaction would he be able to continue? Let’s take a stroke for instance. At present, a stroke is the third driving reason for death in the United States. Measurements show that more than 143,579 individuals bite the dust every year in the United States from this condition. Presently as far as long haul handicap, stroke is the main source as individuals may live on with their life expectancy after a finished stroke. Besides, having a stroke doesn't imply that an individual can't have another to additionally cause handicap. Presently, it is seen that almost 75% of all strokes happen in individuals beyond 65 years old. It is additionally noticed that the danger of having a stroke dramatically increases every decade after the age of 55. (Web Stroke Center 2009) This isn't in any event, representing the individuals who experience strokes at a youthful age. Presently, given this information, envision the hazard for one who is to live until 120 years of age. Envision on the off chance that a huge greater part of populace were to live this long, at that point the overall predominance of stroke survivors would be high. After a stroke, it is truly feasible for one to lose control of discourse, of development into equal parts a body, of portability, and some of the time in any event, requiring full time nursing care. The suggestions on an individual and a family would be enormous. Given that strokes happen for the most part in individuals more than 65, envision having one at 70 and afterward living for 40 additional years. How might one endure that solitary without the ability to impart. It’s genuine that one can live with the heart thumping, however the inquiry is as far as personal satisfaction. Another worry that additionally influences wellbeing will be the frequency of gloom. A more extended life for one mate would mean living through the passing of friends and family. Life span expands the quantity of years one would live past the passing of a mate and family. Studies can expand life yet envision a situation where a parent needs to live past his life partner kids and grandkids. Once more, the worry with respect to personal satisfaction comes in play is enthusiastic cosmetics is to be sure a significant part of human life. Rebecca Utz, a humanist at ISR expressed: â€Å"While just around 6 percent of bereaved people had genuine monetary issues since their mate passed on, 63 percent detailed less salary and 34 percent said their money related strain expanded altogether after they were bereft. The negative monetary outcomes are much more articulated for ladies than they are for men, and the decays are enduring, not a brief drop related with memorial service costs or home arranging. † (About. com 2009) This itself is evidence of how one’s passing can influence an individual, regarding wellbeing and feeling, yet as far as capacity to work too. Expanding life span implies expanding the odds that individuals will outlast one, or much more life partners, and need to manage numerous passings for a long time. Wretchedness rates will increment as a result of companions living admirably past their mates, their kids and possibly their grandkids. An examination directed indicated that eighty-four (24%) of 350 widows and single men met standards for burdensome scenes at 2 months, 72 (23%) of 308 did as such at 7 months, and 46 (16%) of 286 did as such at 13 months, further supporting this case despondency and enthusiastic outcomes of an excessive amount of life span ought to be of concern. (Zisook, S and Shuchter, S. 1991) A fourth point that should raise worry for biologic ramifications for life span rotate around care for the older. Today, families go to nursing homes and helped living to give the older the consideration and consideration they need. The disturbing element presently rotates around what real consideration they are getting in these spots, as a congressional report made by CBS news journalist Bill Whitaker recently expressed that around 1,600 U. S. nursing homes, almost 33% of all altogether, have been refered to for misuse. These revealed mishandles were of different kinds, spreading over from physical, sexual and verbal. All maltreatment in every one of these structures is on the ascent. The report additionally noticed that that more than twice the same number of nursing homes were refered to for maltreatment in 2000 than in 1996. It was additionally observed that in 1,601 nursing homes , around 1 of every 10 maltreatment references were made in genuine episodes. By genuine, it was implied that they either put occupants at extraordinary danger of damage, harmed them or slaughtered them. (CBS news 2001) Imagine how incredibly the soundness of these poor older could be influenced by expanded life span. As of now at this present time with our older, society can't give satisfactory consideration to them, and depending on nursing homes and different helped living situations that have prompted old maltreatment. What increasingly an expansion can be required if individuals somehow managed to live into the hundreds. The populace would have an extreme increment in the matured, consequently expanding the weight on society to think about them. On the off chance that at this present day and age, society as of now can't deal with the maltreatment issue, at that point the wellbeing ramifications of life span are grave in that they will irritate the maltreatment by expanding the quantity of old took off alone. Agents have additionally said that numerous infringement are neither recognized nor detailed, which drives authorities to infer that the issue is even thought little of. Without a doubt, if society can't presently deal with the old and give a decent, sound and safe condition for them, at that point it is extremely unlikely that society can do as such after a further increment in the matured that life span research will bring. My fifth and last concern with respect to life span lies in the way that it will currently put a lot of populace that has should be satisfied yet can't satisfy them all alone. Expanding life span will build the quantity of senior residents and the quantity of non-working older ward. The wellbeing worries for this are enormous, as the inquiry that would now be able to be brought is in regards to who up in the public arena will accommodate the strength of these people who can't procure a living for themselves. CDC look into concerns expresses that the expanded number of individuals with ages more than 65 will possibly prompt expanded human services costs. The social insurance cost per capita for people from the age bunch more than 65 years in the United States is three to multiple times more prominent than the expense for people beneath that age. (CDC 2003) Imagine how this will increment if individuals somehow happened to live 20 years longer. At present, the quantity of people matured >65 years is required to ascend from around 35 million out of 2000 to a

Friday, August 21, 2020

Think In Practical Way Essay Research Paper free essay sample

Think In Practical Way Essay, Research Paper Think in Practical way Nursing is an energizing and questioning field to dissect. Nursing utilizes a logical technique to be after consideration for individuals in intense unwellnesss and learn them how to stay solid or header with their unwellness. Medical caretakers in a general sense the right hand of the doctors. They help the doctors by giving clinical claim to fame, intercessions, preliminaries, infusions, or draw blood as coordinated by the specialist. They other than watch patients for mental, physical, cultural or potentially enthusiastic adjustments and record modifications. There are a few field of occupations that an enrolled medical caretaker can go through. Medical attendant educators in a network or college schools and enrolled medical caretakers who work in a hospital are two of the outlines in the field of nursing occupation. College and school teachers of nursing give propelled bearing to understudies in the field of nursing. principal, to be an instuctor, an individual must be an enrolled nurture with at to the most minimal degree hold an unmarried man # 8217 ; s grade. We will compose a custom exposition test on Think In Practical Way Essay Research Paper or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In today # 8217 ; s society, educators typically have a maestro # 8217 ; s grade. Second, their hands on hours differs fitting to learning trouble. They regularly wear # 8217 ; Ts have a stable hands on hours. Working hours really relies upon their encounters, senior status, and open introduction. Their occupation is an agreement balance simply. Educators # 8217 ; contracts run between nine to a year in a twelvemonth. Third, fitting to EUREKA, mean junior college instructor wage is $ 3,166 every month and extents from $ 2,577 to $ 3,990 every month. Full moon educators and those with numerous mature ages of experience may pick up from $ 3,833 to $ 5,463 for every month. The top compensation may rise above $ 6,932 every month. At last, EUREKA other than says that California work by 2005 are 76,330 college and school are anticipated to be utilized with 33,850 holes. Pay differs with size, geographic area, and sort of foundation. Enlisted attendants are the common medical attendants that you find in a clinical domain or hospital. To start with, partner grade is the base measure to be an enlisted nurture. The second error, they are ordinarily doled out a twenty-four hours, eventide, or dim dislodging. All around, they work 12 hours a twenty-four hours three yearss a hebdomad. We as a whole know when we surpass eight hours of work, we get paid one and a half. The greater part of the medical caretakers today, they have double occupations. In that occasion, their compensation are multiplied. The third distinction between teachers is their pay. Blending to Aha, the section wage ranges from each piece low as $ 823 to $ 4,330 every month. Compensation for experient attendants may run from $ 1,200 to over $ 5,565 every month. Top compensation can run from $ 1,470 to over $ 6,080 every month. The pay genuinely relies upon encounters, guidance, geographic area and size and sort of manager. At long last, EUREKA other than says that 222,430 enlisted medical attendants are anticipated to be utilized by 2005 with 45,220 hole in California. The vast majority of import of the classs above is the occupation mindset for the great beyond. Based on EUREKA, I would fix to take enrolled attendants who work in a clinical condition since they have higher chances to get an occupation in the great beyond contrasted with learning. With regards to guidance requests, guidance has a long method of clasp than normal medical caretakers. At the point when we are talking about monetary undertaking, learning could be better here and there. Instructing has a higher pay than a standard medical attendant. It is other than non stressfull than an attendant who works in a clinical field. Be that as it may, shouldn't something be said about double occupation, can a full clasp teacher hold another occupation? I wear # 8217 ; t think so ( intensional ) . In this situation, the medical attendants who get ready to work in a clinic have a huge preferred position from realizing with regards to cash contriving.

Thursday, June 4, 2020

The Significance of Technology in Fahrenheit 451 - Free Essay Example

Bradbury illustrates the mindless nature of technology, warning readers not to replace human connection and happiness with electronics. In this dystopia where being an intellectual is a crime and looked downed on, people turn to technology to escape the hardship of not thinking.Censorship and technology are some of Fahrenheit 451s most important themes. A Burning book as a form of censorship has been around for a long time. Fear of exposing people to information that is considered dangerous is associated with repressive regimes by controlling citizens access to ideas governments can control the people. Technology is also used by the government to censor and control their citizens TV distracts people disheartening them from having their own thoughts it encourages people to connect with electronics rather than other people. Real human connection is replaced with fabricated ones like Mildreds TV family. will you turn the parlor off? he asked. That is my family (46). In Fahrenheit 451 people seem to have lost all touch with reality that they have forgotten what it means to be alive. Mrs. Phelps cries when Montag reads the poem because she hears emotion in his words. One of the points made by society in removing all literature and substitute it with tech which gave no room to think and process the death of her second and third husbands. When Montag turned the TV off and asked Mrs. Phelps about her husband Mr. Phelps she was getting unsure of her husbands safety. he said if I get killed off, you just go right ahead and dont cry, but get married again, dont think of me (91). In conclusion Bradburys main point is the creation of a mass culture, as technology got more progressed the world got smaller and minority voices got louder. So, a super PC culture was created to keep anyone for telling the truth that some other person could not handle. Captain Beatty says, we stand against the small tide of those who want to make everyone unhappy with conflicting theory and thought (59). But it is not only the government that is to blame. Ray Bradbury reprimands how Americans always want things to be simple and positive. Most people think with better technology comes more connected society. But Bradbury is saying that just because we have the best technology it isnt going to bring us closer to each other. Maybe technology is not the problem, but a poor solution to escape from this harsh reality of not living up to societys expectations, and the fear of failing.

Sunday, May 17, 2020

Essay on “Introduction to computer”

Essay on â€Å"Introduction to computer† Question 1 There is no doubt that the emergence of new technologies coupled with developments in the mobile platforms have led to an increased number of Smartphones in the market. This has led to increased innovative capacities from application developers despite the difficulties in making choices concerning the best software platforms (Endre, 2009). Google Android, Nokia Symbian OS, Samsung Bada, Apple iOS, Blackberry OS, and Microsoft Mobile OS are some of the leading mobile operating systems available to developers. However, Apple iOS and Google Android are the two leading but competing mobile operating systems in the market. The aspect of superiority between the two mobile platforms is a subject of debate among many a developer. There is no doubt that each of the two has its own advantage and disadvantage when compared to the other. Advantages of Android OS over iOS First, the Android OS uses the Java programming language and due to its popularity, many software developers find it the most preferable language. When the Android OS is compared to the Apple iOSthat uses the Objective-C language, it becomes more superior because not only programmers are proficient with other programming languages. Second, the Android OS is an open source software that allows for the development of applications using third-party tools. Apple iOS does not give liberty to third-party tools to be used in the development of applications because it has restrictive developer guidelines. Such developer guidelines ensures that developers are limited to the fixed set of tools specified by Apple thereby denying them the ability to play around with increased functionality features of their applications. Such restrictions destroy the creative abilities of application developers. Third, the Android OS is versatile in terms of enabling multitasking functionalities when performing multiple purposes. Users can perform several functionalities such as listening to the radio while writing text messages. In contrast, the Apple iOS allows for one functionality at a time. Fourth, the Android OS offers an ideal environment for testing applications because it offers an indexed set of tools that can be used by developers to test their applications before publishing it in the android market. The Xcode testing tool in the Apple iOS cannot match the specifications of this tool. Fifth, the Android OS requires low system requirements and as such, it can be installed on low productivity platforms without necessarily having to install drivers. Lastly, the Android software supports a variety of Social Integration and Google functionalities and apps. Disadvantages of Android OS over iOS First, the multitasking abilities makes users to develop complex applications that consumes a lot of time and resources master thereby increasing challenges to users and developers. On the other hand, developers under the Apple iOS are given a stable platform where specific tools and boundaries have been specified thereby making it easier for developers to proceed with their development processes. Secondly, applications running on the Android platform cannot Objective-C-based applications as compared to the devices running on the Apple iOS. Third, the android OS has been known to crash more frequently as compared to the Apple iOS. Fourth, Android OS takes longer than usual to load applications as compared to devices that run on the Apple iOS. Finally yet important, by virtue of it being an open source application, a likely of increased application attacks and threats thereby placing the devices at risk. Everybody is capable of creating applications thereby increasing the availabilit y of applications in the android market. Question 2 There is no doubt that the introduction of the transformable-information construct introduced by Tim Burners-Lee two decades ago has brought immense developments in the World Wide Web. The Web is a techno-social system that has enabled human beings to enhance their communication, cognition, and cooperation over technological networks (Kane, and Hegarty, 2007). The aspects of the World Wide Web are defined and described based on technical specifications and non-proprietary standards. Most of these standards involve universally accepted practices that define the criteria for developing websites (Aghaei, Mohammad, and Farsani, 2012). Web standards affect website development and administrations such as the accessibility, usability, and interoperability of web pages. Several technologies have introduced since the inception of the World Wide Web and such standards include Web 1.0 (web of cognition), web 2.0 (web of communication), web 3.0 (web of co-operation), and web 4.0 is a web of integration(Aghaei, Mohammad, and Farsani, 2012). Websites that adhere to web standards enables developers to understand languages used by other developers during coding. The W3C World Wide Web formed in 1994 is charged with the responsibility of creating and maintaining web standards by developing specifications, tools, software, and guidelines to guide the development of websites to reach their full potentials. Web 1.0 Refers to the first generation of the web characterized by cognition started as an avenue for enabling individuals and businesses to broadcast information to the people. It only allowed the process of searching information without giving enough interactions (read-only). Web 2.0 Commonly referred to as the read-and write technological platform, the web 2.0 standards enables users to collect and manage high volumes of individuals having similar interests relating to social interactions (Cormode, and Krishnamurthy, 2008). Dale Dougherty defined the web 2.0 technology in 2004 by presenting it as a business revolution in the computer industry and that the web 2.0 was aimed at building applications that harness network effects that will attract many users. With writing and reading capabilities, the web 2.0 technology enabled the web to be bi-directional such that users had increased controls as compared to the web 1.0 platform (Aghaei, Mohammad, and Farsani, 2012). The major characteristics of the web 2.0 platform include interoperability, information sharing capabilities, information sharing, and collaborations among users on the World Wide Web (Fifarek, 2007). The main services and technologies that can be used alongside the web 2.0 technology include Wikis, blogs, Mashups, Really Simple Syndication (RSS), and tag clouds among others. Technologies used in the development of applications for the web 2.0 platform include XML (AJAX), Google Web Toolkit, Flex, and Asynchronous JavaScript (Aghaei, Mohammad, and Farsani, 2012). Web 3.0 This technology comprises of two platforms of social computing and semantic technologies whereby the later technology facilitates human-machines cooperation by organizing large volumes of individuals into an online community. The former technology represents open standards that are applicable over on top of the web.Introduced in 2003 for purposes of defining structural data and linking them in a manner that allows effective automation, discovery, integration, and re-use across different applications.Another important characteristic for the web 3.0 involves the capability of linking, integrating, and analyzing data collected from different sets to create a new information stream (Aghaei, Mohammad, and Farsani, 2012). Question 3 Cloud computing refers to the use of software and hardware programs to deliver computing services over a network. It entrust services with the computation, software, and data of a user. There are several types of cloud computing open to both personal use and business use. They include desktop as service, security as a service, storage as a service, platform as a service, infrastructure as a service, and IT as a service. Cloud computing enables users to store personal files in remote locations; instead of a user storing files on server computers and hard drives, the concept of cloud computing allows the user to store files remotely in â€Å"clouds†(Rochwerger Caceres, 2009). Cloud computing has numerous benefits when used in an organization. In the business or work environment, common examples of cloud computing may include: the use of web based email services, web communication tools, customer relationship management, software as a service, file backup, file synchronization, and file storage. With the advancement of the concept of cloud computing in the business environment, individual firms can have their own clouds with restrictions. This implies that a firm can own its own cloud for file storage and put limitations on who can or cannot have access to the files(Rochwerger Caceres, 2009). One of the major benefits of using cloud computing in the business environment is that it offers flexibility. This is because employees can be able to access the files stored remotely in the organization’s clouds from any location(Rochwerger Caceres, 2009). As long as an employee does not have any restriction accessing company data, he or she can log in from any location whether in or out of office. It only takes internet connection for the employee to log in and access company data(Rochwerger Caceres, 2009). At the same time, access can be granted using any device that can access the internet including mobile phones, tablets, laptops, desktops, and servers. Employees also have the opportunity to work together on documents without necessarily having to be physically present(Rochwerger Caceres, 2009). Documents and files can be edited, reviewed, and viewed simultaneously from different locations. Secondly, cloud computing is easy to set and keep running. For instance, it is very easy for individual employees to set up user accounts in various online platforms that support file storage and sharing(Rochwerger Caceres, 2009). All that is needed in cloud computing is simply an internet connection and a computer device. Cloud computing is also cheap for companies. It is not labor intensive and a company does not need to install very expensive software programs. All the software and hardware programs are already installed remotely and a business only needs to run the resource online. Many of the applications for cloud computing come at no cost(Rochwerger Caceres, 2009). This means that a company does not have to spend money buying external hard disks and server computers but simply utilize the various forms of cloud computing. Another advantage is the fact that cloud computing offers clients with an unlimited protection. It also allows IT to shift focus(Rochwerger Caceres, 2009) . This means that a client or a firm does not have to bother about updating their server computers and other issues relating with computing. The focus is mainly shifted to increasing and improving innovation(Rochwerger Caceres, 2009). Question 4: Case Study 4 (a): computer security It is often said that the weak link in computer security is not the technology itself but the people who consume the technology. Like in the case of Mary, many people find themselves putting down their guard to allow attackers to hack into their accounts. In most cases, this happens when people are distracted from their work or when they are generally tired with work. These situations will make the workers to feel intimidated or simply just make honest mistakes(White, 2009). Attackers would use some socially engineered schemes to get any sensitive information from the people. Just as in the cases of Mary, the attacker used the pretense that he is calling from the consulting firm that is responsible for providing internet and network solution to Mary’s company(Ministry of Communications and Information Technology, 2011). The conversation was structured in such a way that Mary would not figure out that she is being requested to provide some vital information sufficient to hack i nto her account. According to an article on science daily, software and hardware programs can only do so much in providing security to data. However, it is the responsibility of the people such as Mary to ensure that they follow best practices in safeguarding their computers through passwords and authentication(Lerner Lerner, 2000). 4(b): Since passwords have been compromised severally, one can login into a computer system in other ways. Some of these mechanisms are more secure compared to the traditional use of passwords however the mechanisms have still not been made universally available for use. Biometric is one such alternative and it uses authentication based on the unique personal characteristics of an individual. The error rate for biometrics is high without the use of additional hardware to scan biological characteristics such as figure prints(Lerner Lerner, 2000). The other method for authentication into a computer system is the use of non-text passwords. This may include the use of images, graphical illustrations, color, special characters, and digits instead of the conventional text passwords(Lerner Lerner, 2000).

Wednesday, May 6, 2020

Walden Goal Statement - 1751 Words

Tamika Kelly September 2010-start date Walden University Goal Statement Program: Doctor of Education Specialization: Teacher Leadership Personal/Professional Goals Pursuing something new is fun and exciting, especially if the pursuit positively impacts someone else. I am grateful for the opportunity to re-enter grad school, this time at the doctorate level, to realize a dream that I’ve had since the†¦show more content†¦I invested a lot of time in classes that I didn’t even need for the degree I obtained. Despite everything, there were many leadership skills I developed as a growing adult in college. I recall numerous opportunities to make decisions, solve problems, collaborate, be disciplined, and be creative. With more focus, I eventually pursued and obtained the masters degree in music education from University of Georgia, earning a higher GPA than I did in my undergraduate studies. Both experiences, however, laid the foundation for my present pursuit. Research Experience Research in education is an area that I would like to develop at Walden, but I did have a few experiences in research while studying at Auburn and University of Georgia. At the end of my senior year at Auburn, I worked on an independent research project about the history and evolution of gospel music. I enjoyed completing this project, especially since it was about a topic in which I had great interest. For many years I had been a church musician, but didn’t realize how gospel music had developed over time. â€Å"The Storm is Almost Gone†, was a common song heard in the churches during the 1990s. This project allowed me to discuss is hidden lyrical meanings, analyze its chords, and document its place in history. Every course that I completed at UGA (or at least most of them) required some research. 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Tuesday, May 5, 2020

Impact and Opportunities of IT Content Economic

Question: To gain a deeper understanding of Global Information System issues, both theoretically and practically through a critical examination of existing literature published in books, refereed journals, conference proceedings, etc and producing a Report. You will investigate any one of the following topics: 1. Impact and opportunities of IT in global economic context 2. Cloud computing and Security issues 3. Disruptive IT innovations 4. Outsourced Projects with globally dispersed teams 5. Security and legal issues in Global Business. 6. Any other topic of interest relating to GIS (You will have to get the approval from the Lecturer) Answer: Introduction The impact of IT in content of global economic has both positive and negative aspects. According to Manyika et al. (2013), the development of Information technology has changed the way of modern economic activities. In the following literature review, the analysis of impact of IT over the business and the various opportunities for business development is being done. The analysis is done critically and it would help in understanding the trauma and benefits of implementing IT infrastructure in business context. The literature review would procure ways by which the information system had helped and affected the business processing from global point of view. Research problem There are two problems that have been faced while making the literature review of the topic Impact and opportunities of IT in global economic context. They are lack of knowledge about the implementation of the information system and absence of clarity about the use of information system for the global economy related activities. The implementation of information system would affect all the activities of enterprise economy. The study would help in understanding the role of information system from global perspective. Research question The impact and opportunities of Information Technology can be reviewed easily by examining and analyzing three questions mentioned below: What are the effects of Information Technology over the global economic activities of major companies? What is the degree of effect of these factors over the commercial activities around the globe? Scope The research would help in understanding all the positive and negative effects of information system over the global activities of business enterprises. Some of the scope provide by the assignment are, Understanding the role of IT: Information Technology plays an important role in globalization of the activities. The assignment would be helpful in understanding the role of information technology for implementing and facilitating the global business activities. Education: The assignment would help in learning about the information system and its effect and consequences over the economic activities in global context. The analysis would help in bringing and understanding various new factors about the implementation of information system. Development of communication: The report would help in developing effective communication as the review process would require understanding the impact of IT using various communication processes. Limitations Expense of time and research: it is most important problem that has been faced while going through the research. It has been said that lack of time could affect the quality of work done. The research process would require exhausting much of the time and money for completing the research of the topic. Shortage of time would cause in generating limitation of quality of research. Method for research: The lack of systematic and scientific process would also affect the research process. It is very important for following a systematic approach for yielding best results for the research. However, unnecessary delays and errors would severely delay the research process and provide less accurate results. Literature review Mander (2014) showed that through the last few decades, the global world has witnessed a huge revolution and advancement in information technology. The continuous changes in the technological procedures, computing, and communications have significantly changed the livelihood of the people along the very way people conducts business. According to Huber (2012, p-111), with the utilization of the Information Technology, the global economic sector has possessed the potential to reach the global customer and business partner across the world irrespective of place and time. Trauth (2012) cited that the transformation of the Industrial society to the industrial economy and information society has occurred as the result of the information technology. Information Technology According to Kastalli Van Looy (2013, p-172), in this era of digitalization, one of the significant was to succeed is through innovation. In support to that, Saaty Vargas (2013) cites that in business and economy sector, the path of innovation leads to the differentiating the product and services in term of productivity, quality and value. The dramatic change in technology has proved itself by changing the lives of business and individuals. Gatautis (2015) defined the Information Technology as the utilization of the computers, networking infrastructure and physical devices for creating, processing, storing, securing and exchanging of information in electronic form. Masini Menichetti (2012, p-36) showed that IT is utilized in business for operations and procedures of the enterprise. On the other hand, Hargroves Smith (2013) argued by stating IT as the commercial use of telephony and computer technologies for expanding the business opportunities. With the advancement of the technol ogical development and discoveries, the IT has taken over the business organization as a crucial companion in managing the business operations and functionalities (Jaumotte, Lall Papageorgiou 2013, p-301). Graevenitz, Wagner Harhoff (2013, p-562) showed that the use of the digital marketing, cloud computing, digital communication, social networking are the example of the rapid growth of information technology in the business sector. According to Johnston Marshall (2016), the most vital role of the information technology in the economic sector is the introduction of the electronic commerce through World Wide Web. Figure 1: The Percentage of Internet User throughout the Globe (Source: World Internet Users Statistics and 2016 World Population Stats 2016) The Significance of IT in providing Economic Opportunity Alhawari et al. (2012, p-62) have addressed Information Technology as one of the powerful catalyst and catalysts for meeting the needs and requirements of the low-income communities. Drnevich Croso (2013, p-508) argued that the technological development in the past few decades have allowed IT in playing a crucial role in developing the economic opportunity of the country. Kleis et al. (2012, p-58) cites that the dramatic growth of the IT n different sector of the economy has contributed towards the increased rate of technological innovation. The enhanced computer hardware, software, network infrastructure, applications, support services have provided various business giants, individuals, and entrepreneurs to utilize the open-source network- the Internet. Pratt et al. (2012, p-283) showed that the productivity of the people and business significantly increases when they are connected to the network. Liu et al. (2013, p-1455) cited that collaboration is achieved in economic sector thr ough the application and utilization of the Information Technologies. According to Wilson Schwarzman (2016, p-176), the IT has become one of the major foundation of an economy in every sector throughout the world. The IT have become well-accepted in a different sector of the word because of its improved productivity and reduced transaction cost. The implementation of the IT provides instant visual, data and voice connectivity while improving the accuracy, transparency, and efficiency of the information. Chen, Chiang Storey (2012, p-176) cited that the IT have provided an access to the marketplace with user's choice and getting access to the unavailable services and good in the market. On the other hand, Pearlson, Saunders Galletta (2016) showed that the Information Technology in business had substituted the physical travel and communication with the less expensive transaction and communication services. In addition to that, the information technology has widened and expanded the potential market scope in term of the geographical locations. According to Wimo et al. (2013, p-9), the most significant concept provided by the utilization of the information technology is providing and creating an easy channel for communicating the information and knowledge for expanding the business. In support to these, Zook Shelton (2013, p-52) showed that the different characteristic of the Information Technology has provided and assisted the growth of the both macro-level firm and organizations. According to Hellweg Canals (2014, p-1112), the different factors of the IT plays a critical role in enhancing the skills, knowledge, identification, application, and efficiency of the business services. Mander (2014) showed that IT has the potential for efficiently eliminating the obstacles and hurdles occurring in the growth of the economy. IT in eliminating the obstacles and hurdles to the economic growth Social capital: Masini Menichetti (2012, p-37) cited that it is essential for maintaining the physical and mental well-being of the family and society. The applications of the information technology have provided the society with economic opportunity in reducing the cost of maintaining the well-being of the family in a cost-efficient manner. Political Voice: Huber (2012) claimed that political empowerment and knowledge acquisition had made the internet and mobile technologies as a new and enhanced tool for achieving empowerment. Trauth (2012) showed that there is various concerns about the impact of the information technology in the hands of the opposition government as a crucial tool for amplifying, transmitting and organizing the demands and needs both in international and domestic level. Legal Exclusion: In the case of legal execution, the information technology has proved to be playing the most significant role. Kastalli Van Looy (2013, p-171) cited the introduction of the digital forensics; video transmission has facilitated the access to validate the presence of a particular person in a particular location. According to Saaty Vargas (2013), even the electricity and water bills paid through the mobile services and internet technology are used as a proxy for providing the legal status. Low Prices and lack of information for producers: Gatautis, R. (2015) showed that with the introduction of the mobile services and internet technologies, has enabled the local producers, fishermen and farmers in connecting to the global market and gain information about the right prices and their right in the market place. High Prices and lack of competition for consumers: Hargroves Smith (2013) cites that in the local and physical market place, the poor consumer often ends up paying more. Jaumotte, Lall Papageorgiou (2013, p-301) showed the internet and real time access to the global market place have allowed the customer to gain information about the product right price. Moreover, online transaction capabilities in the market place have increased the competitive advantage of the different business. According to Graevenitz, Wagner Harhoff (2013, p-561), the introduction of information technology in business has significantly increased the bargaining power of the customer thus resulted in the reduced rate of commodities. Geographical Isolation: Johnston Marshall (2016) showed that the introductions of the IT in a different sector of the economy have significantly reduced the time and distance required for conducting a particular business. Drnevich Croson (2013, p-500) supported this by stating that the geographical isolation is being effectively eliminated with the IT in the different sector while substituting them with the work time and huge expense of travel. The information exchange, conducting government business, and long distance transaction can be easily conducted nowadays with the utilization of the information technology. IT in Human Capital Development According to Wilson Schwarzman (2016, p-176), the effective and efficient use of the Information Technology have the potential to enhance the economic opportunity at an individual, organizational and national level. Chen, Chiang Storey (2012, p-1177) argued that the economic opportunity can be developed with the enhancement and increment in the skills and knowledge. Pearlson, Saunderr Galletta (2016) pointed out that, the large business organizations are deliberately employing the human capital strategies for developing the potential of the business partners, employees, and customer. Zook Shelton (2013, p-55) opined that the IT sector has a continuous shortage in the engineering and skilled labors and employees in case of both developing and developed countries. In support to this, Hellweg Canals (2014, p-1111) showed that the various corporate leaders like HP, IBM, CISCO, Microsoft and Intel had designed various educational initiatives for contributing towards the increased pot ential of their business partners and employees. The development of the human capital results in the enhancing the collaborative power of the employees that in turn provided huge opportunities in economic turnover. Mander (2014) cited that the most essential and crucial part of developing and implementation of the innovative business model is through the application of the technological application, services and network. Issues and Solution of implementing Information Technology for global economy Analysis of problems of Information Technology for global economy Information system has both positive and negative impact on the global economic activities of business operations. The negative impact of implementing information system are explained below Threat of data loss and information misuse: According to Huber (2012, p-122), the biggest issue is misuse of information by rivals and competitors. The information system suffers from threat of data loss and information misuse. The hackers and cyber criminals could get into the information system and extract information system for financial gain. It would adversely affect the global economy as the information can be misused by competitors and rivals for gaining competitive edge. The enterprises using the information system for globalization of their firm are under constant threat of data and information theft. The data theft and misuse is not the only problem that could affect the global implementation of information system for economic activities. Complexity of the technology: According to Trauth (2012), the complexity of the implementing the information system is one of the major hindrances in implementation of information system. The technology used for implementing information system is complex for maintaining and implying. There are various tools and techniques that are required for implementing the information technology in global perspective. These tools and techniques require integrated operations and hard effort for implying. Hence, the company would have to undergo issues of complex actions of information system. The information system would also effect on the productivity of the services and operations of the company. Productivity fluctuations: It has been explained by Kastalli Van Looy (2013, p-179) that the information system technology has a crucial role over the productivity of economic operations and services. The influence of information system can be understood from the following example. The information storage and transfer may take considerable time when there is lack or gap in communication. It would reduce the speed of operations as the information required for operations would be delayed. Hence productivity and performance would fall. Increased cost of implementation: As per stated by Saaty Vargas (2013), the cost of implementation of IT system is another issue that the company would have to face while implementing the information system on global scale. The cost plays an important role for determining whether the system would be implemented or not. The IT system is costly when it is compared to the manual system for storing and managing of data. The tools and techniques required for implementing the information system exhaust considerable sum of money and resources. Hence, the company would have to utilize much of their resources for implementing the information system on a global scale. Developing solutions for Information Technology of global economy The issues of implementing Information Technology for global economics are threat of data loss and information misuse, complexity, productivity, and cost of implementation. These issues need to be addressed properly for successfully implementing the information technology system for globalization of economic activities. The solutions for these issues are explained below in the following points, Integration of Information sharing process: As opined by Gatautis (2015), the security issues of information technology can be sorted out by integrating the system with proper security measures. The integrated system would protect the data from theft or and loss. The backup and recovery system would help in recovering the data and information if they are lost due to any reasons. Hence, the global economic activities of the information system could be facilitated by the integration process. Customization of the tools and techniques: According to Masini Menichetti (2012, p-35), the tools and techniques use for information system implementation could be customized for reducing the costing and complexity of the system. If the number of components of the information system is less, then it would require and exhaust less money for implementing and managing. Even the actions and operations would become less complex for the economic activities. Hence, the global actions of the information system could be simplified by reducing the elements in the information technology system. Specification of use of information system: The efficiency of information system could be increased by limiting and specifying the use of information system for a particular operation. In this way the accuracy and pace of operations would be highly increased and it would enable rise in productivity of operations and services. Hence, specification would ensure that the information system did not have to face the problems of less productivity of services and operations. The detailed literature review for evaluating the Impact and opportunities of IT in global economic context have been able to gather the relevant information about the opportunities provided by the introduction of the Information Technologies in the economic sector. IT is considered as one of the crucial and significant element for enhancing the business and economy of the country. The IT assists in improving the productivity, consistency and effectiveness of the procedure towards the growth of an economy. The conducted literature review has assisted in utilizing the theoretical concepts and models of IT in evaluating the opportunities and impact of Information Technologies. Conclusion The assignment made is used for understanding the impact of IT in content of global economic. Information technology has changed the way of modern economic activities and provided various opportunities for business development. The critical analysis had helped in understanding the trauma and benefits of implementing IT infrastructure in business context. It has developed and procured ways that could be used for affecting the business processing from global. Information technology has helped in all fields of economic activities. The development of the technology has made it possible for eliminating the social, political, and legal issues. The problem of high prices and geographical isolation could be solved by implementing IT system for globalization of the economic activities. The information technology system has helped in improving the capital development and its effective and efficient usages. The information technology system has helped in forming innovative business model by the help of technological application, services and network. The risk factors for implementing the information system for global operations are threat of data loss and information misuse, complexity of the technology, productivity fluctuations, and increased cost of implementation. These risk factors can be controlled by using integration of information sharing process, customization of the tools and techniques, and specification of use of information system. References Alhawari, S., Karadsheh, L., Talet, A. N., Mansour, E. 2012. Knowledge-based risk management framework for information technology project. International Journal of Information Management, 32(1), 50-65. Chen, H., Chiang, R. H., Storey, V. C. 2012. Business Intelligence and Analytics: From Big Data to Big Impact. MIS quarterly, 36(4), 1165-1188. Drnevich, P. L., Croson, D. C. 2013. Information Technology and Business-Level Strategy: Toward an Integrated Theoretical Perspective. Mis Quarterly, 37(2), 483-509. Gatautis, R. 2015. The impact of ICT on public and private sectors in Lithuania. Engineering Economics, 59(4). Graevenitz, G., Wagner, S., Harhoff, D. 2013. Incidence and growth of patent thickets: The impact of technological opportunities and complexity. The Journal of Industrial Economics, 61(3), 521-563. Hargroves, K., Smith, M. H. 2013. The natural advantage of nations: business opportunities, innovation and governance in the 21st century. Earthscan. Hellweg, S., i Canals, L. M. 2014. Emerging approaches, challenges and opportunities in life cycle assessment. Science, 344(6188), 1109-1113. Huber, F. 2012. Do clusters really matter for innovation practices in Information Technology? Questioning the significance of technological knowledge spillovers. Journal of Economic Geography, 12(1), 107-126. Jaumotte, F., Lall, S., Papageorgiou, C. 2013. Rising income inequality: technology, or trade and financial globalization?. IMF Economic Review, 61(2), 271-309. Johnston, M. W., Marshall, G. W. 2016. Sales force management: Leadership, innovation, technology. Routledge. Kastalli, I. V., Van Looy, B. 2013. Servitization: Disentangling the impact of service business model innovation on manufacturing firm performance. Journal of Operations Management, 31(4), 169-180. Kleis, L., Chwelos, P., Ramirez, R. V., Cockburn, I. 2012. Information technology and intangible output: The impact of IT investment on innovation productivity. Information Systems Research, 23(1), 42-59. Liu, H., Ke, W., Wei, K. K., Hua, Z. 2013. The impact of IT capabilities on firm performance: The mediating roles of absorptive capacity and supply chain agility. Decision Support Systems, 54(3), 1452-1462. Mander, J. 2014. The case against the global economy: and for a turn towards localization. Routledge. Manyika, J., Chui, M., Bughin, J., Dobbs, R., Bisson, P., Marrs, A. 2013. Disruptive technologies: Advances that will transform life, business, and the global economy (Vol. 12). San Francisco, CA: McKinsey Global Institute. Masini, A., Menichetti, E. 2012. The impact of behavioural factors in the renewable energy investment decision making process: Conceptual framework and empirical findings. Energy Policy, 40, 28-38. Pearlson, K. E., Saunders, C. S., Galletta, D. F. 2016. Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley Sons. Pratt, M., Sarmiento, O. L., Montes, F., Ogilvie, D., Marcus, B. H., Perez, L. G., ... Lancet Physical Activity Series Working Group. 2012. The implications of megatrends in information and communication technology and transportation for changes in global physical activity. The Lancet, 380(9838), 282-293. Saaty, T. L., Vargas, L. G. 2013. Decision making with the analytic network process: economic, political, social and technological applications with benefits, opportunities, costs and risks (Vol. 195). Springer Science Business Media. Trauth, E. M. 2012. The culture of an information economy: Influences and impacts in the Republic of Ireland. Springer Science Business Media. Wilson, M. P., Schwarzman, M. R. 2016. Toward a new US chemicals policy: rebuilding the foundation to advance new science, green chemistry, and environmental health. Industrial Chemistry: New Applications, Processes and Systems, 176. Wimo, A., Jnsson, L., Bond, J., Prince, M., Winblad, B., International, A. D. 2013. The worldwide economic impact of dementia 2010. Alzheimer's Dementia, 9(1), 1-11. World Internet Users Statistics and 2016 World Population Stats. (2016).Internetworldstats.com. Retrieved 6 September 2016, from https://www.internetworldstats.com/stats.htm Zook, M. A., Shelton, T. 2013. The integration of virtual flows into material movements within the global economy. Cities, Regions and Flows, 42-57.

Sunday, April 19, 2020

Sony- Digital Media Convergence Essay Example

Sony- Digital Media Convergence Essay Question of Concern Choose a specific company and evaluate its organization’s performance in the market with reference to digital media convergence. Explain the organization’s relationship with the different media segments and discuss how this affects the company’s operations and sales. Sony: Company Background What better company to select that one that possesses all forms of media, and even technology that converge all media types into a single device (multi-media devices). Sony is the world’s fifth largest media provider, standing at USD 78. 88 billion in 2008. An amazing feat considering that the company had only originated as a radio manufacturer in WWII Masaru Ibuka and Akio Morita, and is now pioneering some of the most advanced technology in the world. Sony currently has a wide selection of a product line-up (including their unique innovations), such as: * HDTVs * Play Stations (1, 2 ,3 and portable) * Universal Media Disks * Blu- Ray disks * LCD TVs * HandyCams * PCs and Laptop (Vaio) Radios * Personal MP3 Players * Cellular Phones (Sony Ericsson) With such a diversification of products and different media forms, collision with one another is inevitable. I especially selected Sony, so that I may also enlighten you on some aspects of the gaming industry, used as an advertising tool. Sony: Case Study Case 1 Pre-launch of the PS3 (Play Station 3) in 2005, Sony had hired special graffiti artists (and the walls of store owners) to spray-paint b uildings of hired establishments, eliciting people playing the PS3. We will write a custom essay sample on Sony- Digital Media Convergence specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sony- Digital Media Convergence specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sony- Digital Media Convergence specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They also done the same by hiring artists to draw similar art and upload onto their blogs and peer networking sites (MySpace, Friendster, etcetera), hoping that the power of art and peers would inspire the want for the users to purchase their upcoming product. The success of this unique form of guerilla tactics were questionable, since this sparked much controversy. Many viewers realized that this was a marketing tactic and expressed their distaste to the graffiti that they even placed their own additions (Such as â€Å"Advertising directed at your counter culture† or â€Å"Fony†). And on the web format, although slightly more subtle, many caught on and also wrote their repulse in the comment boxes and forums. Case 2 Approaching Christmas in 2006, Sony attempted an online viral marketing campaign; it was named, â€Å"All I want for Xmas is a PSP†, a blog written by a teenager named â€Å"Charlie†, confessing his ultimate desire to acquire the upcoming Play Station Portable (PSP). â€Å"He† even provided links to iron-on t-shirts, Christmas Cards and â€Å"himself† rapping, all associated to the PSP. It wasn’t long until this ruse was discovered by the public as well, leading a massive exposure of the project through YouTube and blogs. Sony admitted the sites origin and then converted the sight, providing details and facts on the PSP. Case 3 After a user purchases the Play Station 3, there is a feature wherein you can create your own avatar and immerse yourself into a digital community as the character. Able to select your own facial features, hair, clothing and trinkets; coincidentally many of the trinkets you may select are existing and up-coming Sony products. Wouldn’t be uncommon to see a character walking around with the Sony HandyCam or a house forum containing Sony’s HDTV. A very successful advertising tool, considering that many PS3 users are also their current market for many of their other products. This helped spread awareness amongst its users, and it even provided some details of the products in-game to educate them on their functions and advantages. Not to mention, this was a cheap and easy way to advertise. Case 4 In a lot of Sony PlayStation games, especially ones that are focused on sports. One would encounter advertisements of other products (and including Sony’s own), during the half-times and breaks. It helps create the feel of an actual game, but this also serves as product placements (and not to mention cheap advertising, with additional income). But this was not only limited to sports games, once in a while if you look hard enough you’d see the game’s protagonist (whom children often admire and look up to), using a Sony device, such as the Sony Mp3 player. Although not efficient at capturing new markets, it helps develop awareness in its current market. But one of the most â€Å"deadly† aspect of this marketing scheme, is that it targets children and teenagers who are the most susceptible to influence, potentially developing long-term loyalty. Case 5 With many of the Sony Products, apart from the typical cross media advertising; where you see the HandyCam advertised on TV, or the Blu-Ray disk on the internet, or the mp3 player on the radio, or the HDTVs in the newspapers. Sony tries to advertise in more subtle ways that user can relate more towards (as you may notice in the previous cases). Such as: * Getting newspaper/ magazine/ blog authors to write â€Å"reviews† on their products * Getting â€Å"users† to post videos on the internet of them using the products (or even singing about the product in some cases) * Posting their TV/radio advertisements onto the internet * Providing trials to their users in exchange of sharing their experience on their blogs or peer networking sites Case 6 The Sony Bravia television, a TV with the niche of providing a large variation of vibrant colors, one problem, how do you advertise a television with colors superior to that most common household TVs and computers. Instead they filmed 600 people shooting 7,000 liters of paint onto a huge canvas in 30- seconds. Then provided a copy for each person to bring home, to show friends/ upload or play in their stores; and of course also advertised themselves this video on the internet and TV. Analysis of the Cases amp; Conclusion Because of their wide selection of products, Sony cannot show any real preference in advertising with any digital media, mainly because they also carry a wide variety in target markets. This asks for a lot from the sales and promotional teams. As we can see Sony truly utilizes all forms of media, they advertise on our television commercials, radio commercials, internet banners, in between our newspaper pages, just like many other companies. But Sony looked for and utilized less conventional methods, methods that truly relate and get â€Å"personal† with the consumer. Be it through, viral marketing, guerilla tactics, street- advertisements, in-game advertising, fake blogs and articles. Many times company’s think that creativity ends after the shooting ends, but they fail to realize that creativity can also lie in how you communicate that advertisement. With such a large variation of digital products, it would be extremely expensive to advertise for each one separately (sometimes even cluttering one another for key advertising spots), and although each product may be recognized as their own SBU (strategic business unit). Sony truly succeeds at finding that synergistic effect and discovers ways that allows for their products to advertise together and on another, not to mention- in a creative manner. References Sony Main Website, http://www. sony. net/SonyInfo/technology/ â€Å"Sony Unveils Movies for Memory Sticks†, Alexander DeFelice, Tech News World, http://www. technewsworld. com/rsstory/51805. html Sony, Wikipedia http://en. wikipedia. org/wiki/Sony â€Å"Sony Advertising Campaigns†, Sony Website, http://www. sony. co. id/section/advertisingcampaign â€Å"On Sony Advertisement†¦Ã¢â‚¬ , Stan M, Sony Insider, ttp://www. sony. co. id/section/advertisingcampaign â€Å"Advertising for Sony†, Article Base http://www. articlesbase. com/advertising-articles/advertising-for-sony-1908654. html â€Å"Sony: Advertising Like No Other†, Gadgets Weblog http://www. gadgets-weblog. com/50226711/sony_advertising_like_no_other. php â€Å"Sony Admits Advertising Arrogance†, P lay. tm http://play. tm/news/29763/sony-admits-advertising-arrogance/? utm_source=feedburneramp;utm_medium=feedamp;utm_campaign=Feed%3A+playtm+%28play. tm%29 â€Å"Sony’s little Charlie†, EDGE, http://www. next-gen. biz/index. php? ption=com_contentamp;task=viewamp;id=4397amp;Itemid=2/ Sony USA Website, http://www. sony. com/index. php â€Å"Sony Affiliated Companies†, Sony Website, http://www. sony. net/SonyInfo/CorporateInfo/Subsidiaries/index. html â€Å"Sony: Product amp; Technology Milestones†, Sony Website, http://www. sony. net/SonyInfo/CorporateInfo/History/sonyhistory. html â€Å"Sony Draws Ire With PSP Graffiti†, Ryan Singel, Wired, http://www. wired. com/culture/lifestyle/news/2005/12/69741 â€Å"Graffiti ads spark debate in US†, BBC News, http://news. bbc. co. uk/2/hi/americas/4567236. stm

Saturday, March 14, 2020

General Environment Analysis for Hsbc in Mainland China Essays

General Environment Analysis for Hsbc in Mainland China Essays General Environment Analysis for Hsbc in Mainland China Essay General Environment Analysis for Hsbc in Mainland China Essay Economy -We know the high velocity of China’s turning economic system. With the development of the economic system in China. Chinese customers’ ingestion power has been traveling up. More people are accepting the ingestion ways such as recognition card and installment program. -Not merely persons. little and average sized endeavors play important functions in China’s economic system. Since China’s reform and open-door policy. immense sum of little and average sized endeavors come out. They demand capital and it is comparatively harder for them to acquire it so they rely more on Bankss. Demography Middle Class in China is turning and they own stronger purchase ability and at the same clip they got the sense of investing. : Political/ Legal Since come ining the WTO and in December 2006. China officially opened the banking industry to the universe. which means that foreign Bankss are able to carry on RMB concern in China. However. every move of the foreign Bankss are regulated by the China Banking Regulatory Commission. For illustration. the loan-to-deposit ratio must be purely controlled within 75 % . Therefore. how to fulfill this figure and how to cover with the numerator and denominator are what HSBC needs to take into consideration. Technological The development of Internet has led to the prosperity of e-commerce. HSBC might see collaborating with such related companies like some online shops and payment platforms to spread out the retail concern. Global The devastation of the fiscal crisis on the planetary economic system had in peculiar impact on the parent bank of HSBC. and this has necessarily affected the subordinates in China. Sociocultural Traditionally. Chinese people prefer salvaging than puting. As for investing. people prefer low-risk fiscal merchandises. Low-risk with high-return investing merchandises will be the one sort people pursue.

Thursday, February 27, 2020

A research on an asset Case Study Example | Topics and Well Written Essays - 2500 words

A research on an asset - Case Study Example Since 1961, however, banks have issued negotiable CDs. They now are traded actively in a secondary money market. Corporations can raise funds by issuing stock or selling bonds. Business equities are shares of ownership, such as stock that corporations issue. Owners of equities are residual claimants on the income and the net worth of a corporation. The equity holders of a company are paid after all the debts of a company is paid. The significant characteristic of equities is the variation of returns with the profitability of the company. An investor can become the owner of a corporation by purchasing the equity. The edge of bonds on equity is that if the company goes bankrupt the bond holder will be paid before shareholder on the other hand the profitability of the company doesnt benefit much to the bond holder as a bond holder will only get principal plus interest. Hence the ownership of bonds involves low risk as compare to the ownership of stocks, but this comes at the cost of a lower return. Corporate bonds: Corporations can raise funds by issuing corporate bonds. A Corporate Bond is a long term instrument yielding interest twice each year until the date of maturity. Convertible bonds can be converted into equity shares before the maturity. The corporations offer the convertibility feature with the bonds in order to attract investors. Another feature which increases the attractiveness of bonds is their degree of liquidity which they provide the investors as compare to the equities. The higher liquidity of bonds is due to their trading in the secondary markets. In order to encourage the secondary market trading the Corporations must maintain higher credit ratings. Bonds reduce the short term volatility of the stock market. The perception that the stocks yield higher returns as compare to bonds is true for the period of 10 years or more. Bonds are suitable for the investors who cannot bear the volatile

Tuesday, February 11, 2020

Prediction paper number 2 Research Example | Topics and Well Written Essays - 500 words

Prediction number 2 - Research Paper Example 113). She believed that this hostility has an evolutionary basis, wherein women attack one another due to competition over males and their resources and the need to promote themselves to ensure their reproduction (Campbell, 1995, p. 115). It will be interesting to know if physical attractiveness that can be measured through facial symmetry is correlated with indirect aggression. It is possible that attractive women may practice more indirect aggression than less attractive ones because of the evolutionary need to promote their reputation to men and to deny competitors of access to men and other social resources. It is assumed that physically attractive women are more indirectly aggressive than less attractive ones because of their dominance over other women, since, evolutionary theory suggests that males choose their female partners through their sexual attractiveness, which makes attractive women as the dominant women in their gender group (Campbell, 1995, p. 115).McAndrew (2014) added that gossip may be a strategy for reputation management that suggests the evolutionary basis of intrasexual competition through excluding competitors and taking away potential sources of social support. Muà ±oz-Reyes et al. (2012) noted from their study that fluctuating asymmetry (FA) of physical traits is a measure of developmental instability and health and that FA is neg atively correlated to hostility for older adolescent women and to the physical attractiveness of women. It is hypothesized that attractive women with low FA practice indirect aggression more than less attractive women, and that those who are in a relationship and attractive are more aggressive than other attractive and less attractive women who are not in a relationship because of the need to protect their access to their male partners. The independent variables are FA and the relationship status of the participants, while the

Friday, January 31, 2020

The Way of Ford Motor Company Essay Example for Free

The Way of Ford Motor Company Essay * Introduction * Although to be the only one remaining member which have escaped bankruptcy of the Big Three among the automobile industry by June 2009, Ford suffers $14.7 million loss of revenue and elimination of stockholders’ equity due to the record-breaking fall in demand for 2008,US. However, to understand Ford’s position today requires understanding the American automotive industry. * General Industry analysis * From 1900-2008, US motor vehicle production has a rapid increase to9, 000,000 from 1900 to 1967, after not, there is a graduate decrease to 3,000,000 until 2008. At the mean time, the median age of passenger car in US was Spiral upwards. Combine the two phenomenon, we can get that the automobile industry market is quite saturated and the demand fell down. Regard to the automobile manufacturing technology, despite less differentiation between manufacturers due to the converge of technologies and design, the technological progress was incremental and lead to the various segmentations in each country. Follow the two situations, there are 3 big issues were emerged. One was the deep demand of auto cars result in excess capacity. Another one issues was the high cost among the technological development. Last one issue was the lacking differentiation. However, it also offers automakers new product segmentations and market. For an insightful analysis, we need to look at more information in details. * Porter’s Five Forces First of all, we can get a comprehensive industry environment analysis through the Porter’s Five Forces. In terms of the threat of new entrants of the automobile industry, it requires high capital costs for potential entrants, as the manufacturers are all carry out the mass-production-scale. However, when a new entrant face with the current competitors’ scale economies, smaller manufacturers could not survive since they cannot afford the massive product development cost, which was in excess of $6 billion. And it is easy to own the cost disadvantages independent of scale. Then, the product differentiation of automobile industry is not high as other industry. The automobile industry was a global network of collaborative arrangements. As the team-based approach became models for all major  manufacturers, there is no big difference in the function, model and design. They can only gain their differentiation by the firm’s service and effective advertising. Also, There is no switching cost in the automobile industry because no cost would be incurred when customer switch to a new supplier. However, the large capital requirement is demanding, as the automobile industry needs huge amount of capital to invest in its mass-production line. Furthermore, automakers have benefited from prodigious amounts of direct funds or indirect aids from the government around the world to keep car plants open and assembly line running after the global sales collapsed, and the industry has never operated on the pure free-market principles. It proved that the government always intervened in the automobile industry that suggests the government control entry into this industry. Then, the supplier group of the industry is powerful. In order to achieve lower costs and increased flexibility, the automobile manufacturing trend has been towards outsourcing. All of the manufacturers now have long-term relationships with their suppliers. Especially for the leading component suppliers that have the increasing responsibility for technological development, it gains a strong bargaining power. Because their goods as transmissions, braking systems, etc. are critical to buyers’ market success. Besides, it poses a credible threat to integrate forward into the automobile industry due to some suppliers like Bosch and Denso are as big as some larger automobile companies. What’s more, since a few large companies dominated the suppliers and is more concentrated than automobile industry, it is easy to get the conclusion that these suppliers are fatal and important threat to the automobile industry. Next, the bargaining power of the buyer is increasing. Although the auto buyers won’t purchase a large portion of cars in a given time since the auto is not cheap, the sales of the purchased product do not account for a significant portion of the seller’s annual revenue as well. Nevertheless, the customer cou ld switch to another automaker at litter or even no cost since automobiles are little differentiated, then the buyers pose a credible threat if they were to integrate backward into the sellers’ industry. In addition, the threat of the substitutes also is a vital factor of the industry analysis. As the passenger car substitutes, the public transportation like airplane, train and bus perform the same function. The technological change would offer opportunities for new entrants into the  industry. For the environmental concerns, it may also result in a decline in private transportation in favor of public transportation, or short-term rental car rather than car ownership. In general, these substitutes present a strong threat to the industry especially when the customers face few switching cost as I mentioned before. Moreover, the competitive rivalry is intense in the automobile industry. Firstly, there are equally balanced competitors within the industry. It can be found from company sales of these automakers, the annual average sales are nearly the same among several major big automakers as Ford, GM, Honda and Daimler. Industry with only a few firms of equivalent size and power tend to have strong rivalries. In another hand, as the high fixed cost and high storage cost of automobiles account for a large part of the total costs, the automakers will spread the costs across a large volume of output. However, excess capacity is created when firms try to maximize their productive capacity. And the excess capacity has become the greatest structural problem of the industry. To cut down the price is the most effective way to reduce inventories. At the mean time, this method often intensifies competition. Besides, lacking differentiation and low switching cost of the automobile industry are easy for competitors to attract buyers through pricing and service offerings. Finally, the high exit barriers intensify the automobile industry competition as well. With the recession and unprecedented fall in demand, automakers remain in the industry because they face the high exit barriers. Specialized assets, fixed cost of exit, strategic interrelationships, emotional barriers, government and social restrictions are make up the high exit barriers. To sum, the competitive rivalry is highly intense in the automobile industry. After the discussion about the Porter’s five forces, we have a comprehensive understanding that how is the American automobile industry environment. However, for a more accurate strategic competitiveness, we need to have a further analysis through the international markets and rivalries. * Industry analysis -Internationalization With the increasing competition in the industry, the intensified quest for cost reduction and the excess capacity among automobile manufacturers had make contributions to the internationalization. In another side, accessing growing market, exploiting scale economies in purchasing, technology, and new product development also mainly brought up the internationalization. In the market share part, the table shows that there is an apparent decrease in the automobile market share of local firms from 1988 to 2006.As the Big Three which held close to 85% of the US market in 1970, all of their US market share declined by an average of 6% in 2006. On the contrary, the reductive market share contributed to the increasing market share of Toyota and Honda in US. Not only the US market had an internationalization outcome as the above condition, but also many developed countries did. It illustrates that all the leading automobile manufacturers were competing in most of the countries of the world instead of dominated in focused national market as before, and the market dominance of local automobile firms was undermined. In addition, the global distribution of production shifts a lot due to the rise of new market and the needs of low production cost. As shown in the table4.7 and 4.8, the used biggest three automobile production countries and regions (US, Western Europe, and Japan) in 1980 have been taken place by Japan, China, and Germany in 2008. The world leading motor-vehicle producers-Korea, Brazil and India, also result in a rapidly growing domestic markets and low production cost that benefit a lot from the low compensation for workers. Therefore, we can draw a conclusion that there is a big cost advantages and huge potential market for the big automobile manufacturers due to the internationalization. Since there are a lot of leading producers with cheap labor cost and high productivity outside US, then it provide resources and factors of production in the world outside US, and it provide automobile industry a way to worldwide outsourcing, which is beneficial to the reasonable allocation of capital and products in the global flow. Besides, internationalization in the automobile industry is helpful for design and technology in the global expansion, promote the economic development of the underdeveloped areas, in turn, it stimulate the sales of automobile. Nonetheless, the fierce competition is a concern in the international market. On account of the collaborations with the industry’s development and no barriers to enter other countries, fewer differentiation and free-limit expansion lead to intensive rivalry. * Industry attractiveness Through the industry analysis among five forces in American market and  international market, it is obvious to find the automobile industry is attractive in international market instead of in American market. Although there is a little threat of new entrants, strong bargaining power of supplier, increasing bargaining power of buyers, big threats of substitute products and intense competitive rivalry still make the domestic industry not attractive. In the international market, it is attractive as the potential market expansion and worldwide outsourcing. But with the intensive rivalry and low differentiation in the internationalization, it is necessary to be well prepared on the risk and responses. * Fit between core competencies and opportunities Ford was the first one to combine mass consumption with mass production, and Ford use this concept to guide the enterprise entrepreneur. What is the Ford’s core competency then? To start, it’s brand recognition in global scale. Ford does have a model in most categories. It provides a large global scale to Ford. A more strategic core competency of Ford is its global supply chain network. Its strategic alliances and supplier base is possibly one of the most favorable in the world. In addition, Ford has many opportunities. Firstly, Restructuring plan that to downsizing was launched long before GM and Chrysler, moving the manufacturing to low-cost location, worldwide outsourcing as well. These actions improve the performance, meet the location economy and cut down the cost of Ford. Secondly, Ford has a long history in production innovation. Thus, new products are very likely to be continued in the future. Thirdly, Ford’s business is locked up in the European and North American markets, however it possess a significant share in emerging markets such as South American, which should provide enormous growth of the future as the middle class to grow and earn the money to spend on automobiles. Finally, One major sector that is full with opportunity is the electric automobile market, as the world looks for an eco-friendly alternative that operates like the original car. When we compared Ford’s opportunities with core competencies, they fit with each other. The constant production innovation that leads to continued new product and the significant share in emerging markets provide the opportunities for Ford’s brand recognition in global scale. Furthermore, the location economy and worldwide outsourcing give Ford the chance to strengthen its global supply  chain network. In sum, Ford gains a very strong competitive advantage in automobile industry. * Business-level strategy In terms of the business-level strategy, Ford had an ambiguous business-level strategy that neither successful differentiation nor cost-leadership based on the case. On one hand, because of the high technological development cost, large excess capacity and huge capital cost, it cannot and did not maintain a cost leadership strategy. On the other hand, with the internationalization, resources and technologies sharing, collaborations among competitors, Ford do not have a strong differentiation strategy. Type of cooperation The cost of new product development has been the major driver if mergers and acquisition in the industry. And sharing cost also encouraged increased collaboration and joint venture. For Ford, its corporation includes joint venture, joint research, licensing, partnership, and acquisition. With these different corporation methods that to share costs, resources and risks, Ford shows a strong alliance to its supplier and partner. And Ford also obtains a significant reduction in product development time and cost. To some extent, the strong connection with other automakers and suppliers also accelerate the speed to reach the market and the potential consumer. * How to approach market * At present, the biggest change of automobile society is the transition from emerging market to mature market. And the most significant feature is the industry has entered the era of micro growth. Micro growth poses a big pressure to the whole industry, but it also promotes favorable industry healthy and sustainable growth. Thus, with such advantaged external opportunity and internal strength, Ford needs to approach new market to earn the market share and worldwide competitiveness. Exporting, licensing, strategic alliances, acquisition and WOS are the entry modes alternatives, but how to choose one from these? * Since Ford already has a strong partnership with other automakers, Ford has a foundation to gain other alliances. Besides, as Ford does not have much profit margin and the initial investment of automobile industry is huge, the Exporting, WOS and  Acquisition are not acceptable due to the high cost. In terms of the licensing, although it has a low cost and risk, the low return and little control are not appealing. Thus, Ford should go on with the strategic alliances to cut the entry cost and risk, and to achieve the industry integration. * 5-year plan To conclude all the analysis above, Ford’s strategies for the later 5 years’ development need to be changed. Firstly, a real business-level strategy is imperative. Adopting a clear differentiation strategy and supporting value-chain activities should improve Ford’s position. Besides, to Continue cost cutting beyond those already specified in the plan and focus on reduction of manufacturing costs to achieve Ford’s cost parity. Additionally, cut in cost to achieve parity with foreign rivals. Invest in unique advertising and create uniquely designed vehicles with shared platforms and technologies to promote differentiation strategy. * The second part of Ford’s plan is to refocus on the consumer through repositioning of its brand and product mix to be more consistent with customer preferences. Currently, Ford lacks product differentiation between these brands sold by the North American division. Ford should emphasize development and production of several car models that presently enjoy strong reputations. Thus, their continued success will enhance the company image as a whole, again supporting a strong differentiation strategy. The final key piece of Ford’s restructuring plan is the constant introduction of innovative products and new development methods. It can bring up new customers. Based on the improved differentiation and efficiencies of scale, the market sales and market share will go up. Together with all these recommendations, Ford should be able to return to a competitive position in the marketplace and stabilize with improve its market share and financial position. *